
SpherePlay, developer of the leading VR platform for publishers and broadcasters, today introduced the new Dual-X tool for the company's Launcher VR media player. The first tool to enable broadcasters to incorporate two simultaneous video feeds one 360 and one 2D feed into the VR environment, Dual-X allows users to complement their VR experience with video from a conventional television feed. In so doing, Dual-X significantly reduces broadcasters' up-front production costs while allowing them to offer all of their available content to all users.
Dual-X is an exciting addition to our Launcher VR media player because it makes it easy and economical for broadcasters to leverage their regular broadcast content, in turn offering viewers an even more engaging VR experience, said Christian Eve-L vesque, CEO at SpherePlay. The viewer could, for example, watch live immersive video of a hockey game and at the same time check the televised game show all without leaving the VR environment. This is a game-changing capability.
Prior to SpherePlay's development of the Dual-X tool, the only way broadcasters could bring more than one feed into the VR experience was to burn both video feeds into one signal that simulated two different pieces of content. Now, rather than spend extra time and money producing all content in VR, broadcasters working with Dual-X can use a live stream in VR and feed linear 2D video into the experience. With access to dual video streams, viewers are more likely to see content they find compelling and are more inclined to keep using their HMDs to watch that content.
The SpherePlay Experience Manager for the Launcher VR media player makes it easy to manage both the VR and linear broadcast feeds along with other elements of the VR experience. Intuitive controls guide users through the process of uploading content, sharing the unique MediaID associated with the content, and enriching the VR video experience on the fly even as end users watch the creation. Options for real-time customization include selecting from different cameras and multiple video feeds, changing the background image, and adding or removing widgets for elements such as the game score, a chat room, web browsing, and more.
More information about SpherePlay and the company's VR media player technology is available at www.sphereplay.com.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
22/04/2025
DENVER A new survey highlights just how important streaming has become in the entertainment landscape. Data compiled by Adtaxi shows streaming isnt just an alte...
22/04/2025
Samsung TV Plus has announced that it is now offering nearly 700 streaming channels in the U.S. more than any of the other major FAST platforms, the streaming s...
22/04/2025
PORTSMOUTH, N.H. New findings from Hub Research's latest survey on sports and television coverage reveal Amazon may have cracked the code of how to use tech...
22/04/2025
DETROIT Rockbridge Growth Equity has sold a controlling stake in GSTV to MidOcean Partners. Rockbridge will retain a minority stake in the video network which i...
22/04/2025
ATLANTA Gray Media has promoted Dana Neves to senior managing vice president, overseeing a number of Gray's television markets in the Northeast and Mid-Atla...
22/04/2025
The Infrastructure of Creative Flow: DigitalGlue's creative.space Wins NAB 2...
22/04/2025
iZotope unveils Equinox: the ultimate reverb plugin for Post and Music productio...
22/04/2025
Every way to export transparent videos from After Effects
Graham Quince April 21, 2025
0 Comments
In this video, I break down each way you can export ...
22/04/2025
Empowering antibodies to better activate the immune system Scripps Research scientists discover that a higher ratio of antibodies to viral protein helps engage ...
21/04/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...
21/04/2025
Advertising investment up 9% YoY for travel and accommodationSydney - April 16, 2025 - Nielsen Ad Intel data shows that travel and accommodation has grown stron...
21/04/2025
NEW YORK Samsung Ads, the advanced advertising division of Samsung Electronics, has announced the availability of its Optimal Reach solution for advertisers acr...
21/04/2025
DENVER, Colo. A new survey highlights just how important streaming has become in...
21/04/2025
The strength of kindness: Collaborative effort helps Special Olympics World Wint...
21/04/2025
Nashville Juggles A Cornucopia Of Sports With Its Star on the Rise NFL, NHL, MLS, MLB AAA, NASCAR want a place in Music City By Dan Daley, Audio Editor
Monda...
21/04/2025
SVG Sit-Down: Telstra Broadcast Services CEO Karen Clark on the Challenge of Liv...
21/04/2025
Award Winning Producer/Director Don Mischer Dead at 85 By Ken Kerschbaumer, Editorial Director
Monday, April 21, 2025 - 12:30 pm
Print This Story | Subscr...
21/04/2025
The Fox Sports Way: How AR Graphics, XR Tech, and LED Displays Have Become Cente...
21/04/2025
Fox Corporation Executives to Discuss Third Quarter Fiscal 2025 Financial Result...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated has prompted a slew of fillings from broa...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...