Live Media Enters New Era With Rebrand, Refresh of Production-Truck Fleet
12/09/2024
Thursday, September 12, 2024 - 2:32 pm
Print This Story | Subscribe
Story Highlights
The production-facilities business is undergoing a transformation. With the rise of technologies like at-home production and strategic implementations of the cloud, the mobile-production-facilities business continues to evolve substantially. Now a newly rebranded player is striving to realign its position as a trusted partner for live production.
Following the renaming of Lyon Video in January, Live Media is reintroducing itself to the industry with an eye toward growing its already sizable contributions to the sports and entertainment market. So far this year, the company has bolstered its staff, invested in upgrades to its fleet of 30 mobile production units, rolled out two new trucks, opened a centralized control room for at-home production in Nashville, and strengthened its team with commitments to 1080p, HDR, IP, cloud production, and more.
Live Media Group has updated its fleet of mobile production facilities and introduced MU-16 (pictured here) and other trucks to the mix. (All photos: Live Media Group)
Our industry is, now more than ever, incredibly diverse, says Live Media President Michael Sullivan, who took the helm in February following a run in remote operations at ESPN. We are seeing more people interested in the field of production. From the advancement of remote-production solutions to the unique size needs of mobile technology, our fleet is uniquely positioned to provide solutions while maintaining a premier level of quality. Whether [clients] need a 53-ft. double-expando integrated A/B unit or a 20- to 40-ft. production truck with hybrid uplink, we have those solutions for the evolving world.
Live Media's priority is to offer a greater variety of truck sizes and capabilities to better serve clients of different scale and needs. We love the diversity of our fleet, says Sullivan. Our industry looks very different now than it did 10 years ago, in terms of technology and production principles. Our growth will match that evolution and change.
He describes the past six months as an exciting whirlwind as the company underwent a period of evaluation and developed a three-year revitalization plan for its existing fleet and the introduction of new trucks. The company is currently in Phase 1 of that plan, under which trucks have been upgraded and two new trucks rolled out.
Live Media Group MU-22 mobile production facility is a 48-ft. 3G double expando with uplink.
When we looked at these Phase 1 upgrades, he explains, we focused on taking a technician's and tech manager's approach. How do we make our trucks easier to work in? What limitations do technicians have when doing their job? Our focus on reinvestment followed those principles. We work with a lot of fantastic tech/ops producers and technicians, and our trucks should work for them and the way they like to work. On a fundamental level, our improvements have been to enhance the technology of our trucks, create consistency of tech across our trucks, while making the trucks more nimble to operate in.
One of the most important things for me, he continues, is flexibility in the trucks. Each of our partners has extremely specific needs, so our trucks must be able to succeed for them. A lot of that comes back to technician-focused engineering as well as making sure the truck's infrastructure allows that agility. Making sure that each position within a mobile unit is as self-sufficient as possible is critical and something that will be key for us going forward.
Another win this year has been the introduction of IP- and ST 2110-capable mobile facilities currently used by partner Broadcast Service Group (BSG) to cover All Elite Wrestling (AEW). That truck is the first in North America to house an EVS MediaInfra Strata router as well as a Calrec Argo audio mixer.
Being able to lead the industry in some of these production firsts has been an exciting experience, says Sullivan. Partnering with some industry staples to do so has created a strong foundation for future innovation and growth.
Like the truck fleet, the overall Live Media Group family is expanding.
Multiple remote-production control rooms have been built in the company's Nashville office, which houses its TNDV entertainment division. In addition to the remote-production solutions, Sullivan says, we've also launched a cloud solution for some of our clients. This allows increased flexibility for our clients no matter where and what their needs and resources are.
The MU-11 mobile production facility is a 53-ft. 3G single expando.
Last fall, Live Media Group opened a packaging division, GameTime Productions, and added longtime ESPN productions executive Pat Lowry to lead it. She has assembled a team hyper-focused on working with clients on production expertise for live broadcasts, whether sports or otherwise.
More growth is expected in 2025 and beyond, and a commitment to that future made this opportunity to be a part of Live Media Group an attractive one for Sullivan. Ultimately, I saw a tremendous opportunity for growth with dedicated professionals at the core, he says. As a tech manager and remote-operations professional, I had first-hand knowledge and experience in how mobile units could work effectively and efficiently to best serve the client's needs. Throughout the process, in every conversation I had, I saw a company uniquely positioned to succeed in the industry. With the other additions the company has made over the previous couple of years, it was a place that clearly could have a prosperous future.
LINK: | https://www.sportsvideo.org/2024/09/12/live-media-enters-new-era-with-... |
See more stories from svg |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet Expands Leadership Team to Fuel Next Stage of Growth
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
19/09/2024
Bottle Yard Studios sale can proceed
The sale will ensure the studios continues to achieve its potential into the future, said the council By Matthew Corrigan Published: September 19, 2024 Th...
19/09/2024
Saankhya Labs, Sinclair To Collaborate on D2M ATSC 3.0 Devices
BENGALURU & DEHLI, India & BALTIMORE, Md. The long-awaited dream of Next-Gen TV reception on mobile phones took a big step forward today with the joint announce...
19/09/2024
DirecTV, Chicago Sports Network Reach Multi Year Distribution Agreement
CHICAGO & EL SEGUNDO, Calif. Chicago Sports Network (CHSN) and DirecTV announced a multiyear distribution agreement to provide the network and its live local ga...
19/09/2024
Spectrum Reach Becomes a Local Reseller for Amazon Ads
NEW YORK Spectrum Reach, the advertising sales business of Charter Communications, has announced a new multi-year agreement with Amazon Ads that will make Spect...
19/09/2024
SEC Taps Hawk-Eye Video Review Technology for Soccer, Volleyball
BIRMINGHAM, Ala. The Southeastern Conference is reporting that it will be using a multi-sport video review system supplied by Hawk-Eye Innovations, which is par...
19/09/2024
Rise Announces Award Shortlist for 2024
LONDON Rise, the gender diversity network for the media technology industry, has announced the shortlist for the Rise Awards, which will take place on Tuesday N...
19/09/2024
Study: Streaming Media Device Sales Set to Fall
A new study indicates that manufacturers of streaming media devices will have to look outside the U.S. growth in the next few years, as global streaming media d...
19/09/2024
Blackmagic Design Announces Blackmagic Camera for Android 1.3 Update!
Blackmagic Design Announces Blackmagic Camera for Android 1.3 Update! Brie Clayton September 18, 2024 0 Comments Blackmagic Design today announced Bla...
19/09/2024
Chyron Unveils Future of Graphics Playout Workflows With PRIME 5
Chyron Unveils Future of Graphics Playout Workflows With PRIME 5 Brie Clayton September 18, 2024 0 Comments PRIME Leverages gRPC API for Bidirectional...
19/09/2024
Jigsaw24 Media introduces new Adobe workflow ecosystem, supported by technology partnership with MoovIT
Jigsaw24 Media introduces new Adobe workflow ecosystem, supported by technology ...
19/09/2024
StackAdapt Integrates Data From Experian To Boost Match Rates
StackAdapt said it made a deal with Experian to integrate the data and analytics firm's identity graph and syndicated audiences into the StackAdapt platform...
19/09/2024
WWE's Saturday Night's Main Event' Returns to NBC, Live, December 14
Wrestling special Saturday Night's Main Event airs live on NBC and Peacock Saturday, December 14. The WWE special will be held at Nassau Veterans Memorial C...
19/09/2024
Oprah Investigates the Presleys in CBS Special
CBS airs An Oprah Special: The Presleys Elvis, Lisa Marie and Riley on Tuesday, October 8. The hourlong special sees Oprah Winfrey interview Riley Keough, gra...
19/09/2024
Mike Nelson, CBS Comms Veteran, Announces Departure
Mike Nelson, senior VP of communications for CBS News, Stations and Media Ventures, will step down at the end of the month. After a long run in CBS Stations, he...
19/09/2024
WNBC-WNJU Holds Star Choir Competition, Winner Moving on to Christmas in Rockefeller Center'
WNBC-WNJU New York, the NBC-Telemundo duopoly, is holding its Star Choir competi...
19/09/2024
Bob Schaper Named News Director at WGBA in Green Bay, Wisc.
WGBA, an NBC affiliate in Green Bay, Wisconsin, said it named Bob Schaper was news director, effective October 28....
19/09/2024
Hulu's Only Murders' Tops TVision's Power Score Rankings
Hulu's Only Murders in the Building (Season 4) returned to the top spot in TVision's Power Score ranking of the top shows streaming on connected TV for ...
19/09/2024
Roku's Self-Serve Ads Manager Lets Search, Social Advertisers Buy CTV
Roku said it launched Roku Ads Manager, a self-service platform designed to attract performance marketers who use social media and search and enable them to buy...
19/09/2024
El Cero Enters the Ring As Official Non-Alcoholic Cocktails for Anthem's Invicta FC
Invicta Fighting Championships, Anthem Sports & Entertainment all-female mixed m...
19/09/2024
RT Investigates: Inside the Protests Captures Moment Coolock Site Attacked
For the past six months, Barry O'Kelly of RT Investigates has been filming at protests against accommodation for migrants. The programme to be broadcast to...
19/09/2024
Saoirse Ronan, Snow Patrol and Rylan Clarke on this Friday night's Late Late Show
Here is your host, Patrick Kielty! WATCH OUR INSTA CLIP HERE. Fresh from the E...
19/09/2024
Climate Week Forecast: Outlook Improving With AI, Accelerated Computing
All the electricity that powers NVIDIA's global operations will come from renewable sources by the end of January. It's the right fuel for the company&...
19/09/2024
FINAL FANTASY XVI' Soars Into the Cloud With GeForce NOW
GeForce NOW makes gamers' fantasies a reality by bringing top titles to the cloud. This week, the award-winning FINAL FANTASY XVI is available for members t...
18/09/2024
Line up revealed for World's Most Dangerous Roads S6
Johnny Vegas & Lucy Beaumont and Babatunde Al sh & Kae Kurd arethecomedians taking part in brand new episodes of World's Most Dangerous Roads, which return...
18/09/2024
TV channel Gold's Absolutely Fabulous: Inside Out is joined by celebrities Emma Bunton, Meera Syal, Ruby Wax and more
The nation's favourite comedy channel, Gold, is set to take a reflective loo...
18/09/2024
Press Release: ToolsOnAir Wins 2024 OEM & Developer Award from Blackmagic Design at IBC
Press Release: ToolsOnAir Wins 2024 OEM & Developer Award from Blackmagic Design...
18/09/2024
A Different Man Is a Triumph That Lingers Long After Credits Role
Warning: This feature contains spoilers about the film. By Bailey Pennick Aaron Schimberg kept it brief in his introduction before A Different Man had its wor...
18/09/2024
Mi Primer Escenario' ofrece a los artistas emergentes en Mxico la oportunidad de tomar el escenario en MEXCLA Spotify
Apoyar a los artistas emergentes es parte fundamental del ADN de Spotify. Ahora ...
18/09/2024
Mi Primer Escenario' Offers Emerging Mexican Artists a Chance To Perform at MEXCLA Spotify'
Supporting emerging artists is a fundamental part of Spotify's DNA, and we...
18/09/2024
Karmic lessons and laughs with new SBS podcast Comedy Karma'
Karmic lessons and laughs with new SBS podcast Comedy Karma' 18 September, 2024 Media releases Join the ever-curious stand-up comedian Aditya Gautam a...
18/09/2024
Clear-Com Supports the Next Generation of Media Professionals at Rise Academy Summer...
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
18/09/2024
Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand
Sydney, September 18, 2024 - Nielsen today announced the launch of Advanced Audi...
18/09/2024
Heartland Video Systems Welcomes Industry Veteran Dan Whe...
Heartland Video Systems (HVS), a premier video systems integration and consulting firm, is proud to announce the appointment of Dan Whealy as Director of Busine...
18/09/2024
Clear-Com Supports the Next Generation of Media Professio...
Clear-Com is proud to have participated in the Rise Academy Summer School 2024, a transformative experience aimed at introducing young people to the dynamic wor...
18/09/2024
Amplify Berklee Honors the Legacy and Celebrates the Future of Berklee City Music
Amplify Berklee Honors the Legacy and Celebrates the Future of Berklee City Musi...
18/09/2024
Riedel Expands Its Range of NSA Network Stream Adapters
Riedel Communications today announced the launch of two new additions to its acclaimed Network Stream Adapter (NSA) series: the NSA-003A and NSA-006A. Unveiled ...
18/09/2024
WDR Relies on Riedel Backbone for Remote Production of UE...
The German regional public broadcaster Westdeutscher Rundfunk (WDR) has implemented a Riedel backbone for communications and signal distribution for the ARD bro...
18/09/2024
Amagi Expands Footprint in Latin America with Mexico Entr...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that it is entering the Mexican market. This strat...
18/09/2024
ITV to Modernize Its Media Supply Chain With Cloud-Native...
SDVI, the leading platform provider for cloud-native media supply chains, today announced that U.K. broadcaster ITV is deploying the SDVI Rally platform as part...
18/09/2024
Triveni Digital SCTE TechExpo24 Exhibitor Preview
ATSC 3.0 is gaining momentum across the U.S., and for cable operators, ensuring top-notch service quality is more important than ever. Monitoring the performanc...
18/09/2024
Amagi and BuyDRM Partner to Secure Streaming Video on Pla...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced a partnership with BuyDRM, a leading content secur...
18/09/2024
Charter Bumps Up Broadband Speeds, Unveils New Bundle Pricing
STAMFORD, Conn. Spectrum has made a series of announcements that include a new simplified pricing strategy, increased broadband speeds and new customer service ...
18/09/2024
Lawo Doubles the Number of HOME Apps
Lawo has announced that its HOME Apps platform now hosts nine essential processing apps, effectively doubling the previous offering with more apps to follow in ...
18/09/2024
Gray, New Orleans Pelicans Announce New Sports Network
Gray Media is partnering with the New Orleans Pelicans to create a new network that promises to bring every non-national Pelicans NBA game to its viewers....
18/09/2024
Fox Weather Expands Distribution to DirecTV
NEW YORK Fox News Media has announced that Fox Weather, a free ad-supported streaming television service (FAST), is now available to DirecTV customers....
18/09/2024
NAB Show New York Exhibitor Insight TAG Video Systems
TV TECH: What do you anticipate will be the most significant technology trends at the 2024 NAB Show New York?...
18/09/2024
Key Conversations With News, Sports Panels on Tap at NAB Show New York
Broadcast, media and entertainment leaders will gather once again at NAB Show New York in October to explore key innovations and strategies reshaping how conten...
18/09/2024
SCTE Foundation Rebrands
EXTON, Pa. The SCTE Foundation has announced a comprehensive relaunch of its efforts. The relaunch includes new branding that will be on display at the Georgia ...