
TVBEurope meets Kira Baca, chief revenue officer at Ateliere to find out more about her passion for the industry, and the profound impact its content has on the world
By TVBEurope Staff
Published: August 17, 2023 Updated: August 21, 2023
TVBEurope meets Kira Baca, chief revenue officer at Ateliere to find out more about her passion for the industry, and the profound impact its content has on the world
target=_blank title=Share on LinkedIn class=share-linkedin>
Talk us through an average day in your role
Is there really such a thing as an average day in sales? Currently, my primary focus revolves around effectively communicating our toolset's capacity to drive cost savings in the market, with a strong emphasis on the message of ROI. Given that it's such an important time for media to find fast and efficient ways of monetising content, I'm thrilled to have the opportunity to tell this important story for Ateliere. It's a true privilege to be on this team with this role and responsibility. With that being said, my days currently consist of connecting with both current and future customers. I am specifically focused on understanding their pain points and collaborating with our teams to capture the true ROI in ways we can meaningfully present it back.
I'm very excited about the team I get to work with directly and feel honoured with the incredible individuals that I'm learning from every day.
How did you get started in the media industry?
My journey in the media industry has its roots dating back to the early 1990s, but we can pick it up at the phase where DVDs became my calling.
Having spent the early part of my career working closely with studios and filmmakers, I decided I wanted to do something that didn't require as much physical mobility, such as constant location changes and film sets. I had heard that DVDs were the next big thing and I applied for a job as a QC operator at Technicolor. I was hired and I fell in love with how a consumer could enjoy a better experience at home, and the rest is history. Since then, I've worked in all aspects of digital media since and I love it even more today.
What training did you have before entering the industry?
Prior to entering the industry, the foundation of my training and work ethic was established through years of experience working alongside my father. I was his secretary, running his office from the moment I could answer a phone and write down a coherent message.
Aside from this, I believe that you can learn to do anything if you have the genuine desire and a dedicated work ethic. This philosophy has remained a guiding principle throughout my journey so far.
Why do you enjoy working in the industry?
There are a lot of reasons why I enjoy working in media and entertainment, but I feel like I grew up in this industry, having gotten my first job by walking on to the Paramount lot and asking to go to HR. I love the profound impact that entertainment content brings to the world. We all need entertainment in our lives; to laugh, to cry, to relate, to dream, to watch with our family, friends, and community. For those reasons, it makes working in this industry fun and rewarding.
What I love about Ateliere is the opportunity to bring a toolset to the market that supports the strategies of content companies by providing efficiencies that have never been available before. In an ideal world, these efficiencies would drive revenues, reduce costs and support the financial goals of the studios. Additionally, it could even play a role in supporting new deals with creative talent (hence the strikes) and even reduce or eliminate the need to reduce headcounts.
What piece of advice would you offer someone looking to explore a role similar to yours? Always be authentic and respect everyone in the process. I am a heart-on-the-sleeve person in life and business, and I am passionate about the products I represent and the teams I work with. I believe that every customer is a partner and success comes from being the best partner you can be internally and with your customers.
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...
11/03/2025
NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...
11/03/2025
NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...
11/03/2025
Powerful switcher for news studio
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...