
Instax instant cameras are helping NHS frontline staff share a smile with patients from behind their PPE
04.06.2020
Across the UK, the challenge of personal protective equipment (PPE) means NHS frontline staff are struggling to show their patients a comforting smile. But Fujifilm have found an unexpected way to help - instax instant cameras. The company is helping share the smiles of NHS doctors and nurses working on the frontline of the coronavirus pandemic and connect with patients through donating instant cameras to intensive care units across the country.
Left to right: [1-2] Healthcare workers at Florence Nightingale Group Hospitals, Turkey and [3] Azienda Socio-Sanitaria Territoriale (ASST) di Vimercate, Monza, Italy
NHS staff are facing unprecedent challenges in dealing with coronavirus, from intense demand on intensive care to new procedures and requirements to reduce infection. One of these challenges is the new requirements around PPE. Those working on the frontline in hospitals must put on gloves, gown, face mask, visor or air hoods before entering a hospital unit or caring for a patient - creating a full suit covering almost every feature. The coverings are not only restrictive and uncomfortable, but can muffle the voice as well as obscure the face, meaning that doctors and nurses treating patients have to obscure everything but their eyes.
This can make it difficult to reassure a patient, who cannot see a smile or a friendly face. PPE removes an important element of the personal connection that is usually so important between a clinician and patient. It can also heighten an already worrying and intimidating situation and make patients in ICU wards feel even more isolated.
For the clinicians themselves, not being able to see their colleagues, or show their own personalities, can also be difficult. There are many new faces on wards from nurses and doctors who would not usually work in ICU being redeployed. Faces are an important way to communicate but PPE removes this ability from frontline workers, with the potential to have a real impact on morale.
Fujifilm have been looking for ways to help those NHS teams searching for a solution to sharing their faces behind the PPE and came up with an unexpected solution - instant cameras. The company have been donating their instax instant cameras to intensive care units across the country, letting doctors or nurses take a photograph and quickly attach an instant photo print of themselves to their hospital gowns.
The initiative has seen frontline workers across the country use this quick and easy solution to show their patients a comforting smile, as well as their personality.
The initiative has so far seen cameras donated to 35 NHS Trusts across the country and has also gone international, with special packs of instax instant cameras donated to more than 50 hospitals across Europe in eight different countries.
Rachel Power, CEO of the Patients Association, said:
PPE is vitally important for both keeping patients and doctors safe and reassuring patients about their safety at a worrying time. But there's no doubt that masks can be a barrier between doctors and patients, or even transform a comforting presence into a disconcerting one. Having photos of the doctor without their mask is a simple but imaginative idea that should provide a lot of reassurance to patients who will be able to see the face behind the mask.
Neill Harris, General Manager, Fujifilm UK Photo Imaging said:
Donating instax cameras and film is just a small way in which Fujifilm is able to help - but to both NHS staff and patients, we've been told that by being able to easily show the friendly face behind the PPE, it can help bring comfort and understanding in the most difficult of situations.
Fujifilm want to expand this offer of help even more Trusts. The company are encouraging health teams on the frontline interested in receiving a special instax kit to contact comms_uk(at)fujifilm(dot)com
Files:
2020_share_instax-covid19_03.jpg (431 Kbyte)
Azienda_Socio-Sanitaria_Territoriale_ASST_di_Vimercate__Monza__Italy_1_03.jpg (1.26 Mbyte)
Istanbul_Florence_Nightingale_Hastanesi__Istanbul__Turkey_1_03.jpg (816 Kbyte)
Istanbul_Florence_Nightingale_Hastanesi__Istanbul__Turkey_2_03.jpg (1.12 Mbyte)
Istanbul_Florence_Nightingale_Hastanesi__Istanbul__Turkey_3_03.jpg (1.40 Mbyte)
Istanbul_Florence_Nightingale_Hastanesi__Istanbul__Turkey_4_03.jpg (1.13 Mbyte)
NHS_Western_General_Hospital__Edinburgh__UK_1_03.jpg (7.73 Mbyte)
Most recent headlines
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...