
Nuestro Lugar: North Shore is the first resident-designed, culture-driven, community development project in the rural, migrant community of North Shore, California. Throughout its efforts, Artbound will chronicle Nuestro Lugars various physical improvements, economic activity projects, and multi-faceted arts and culture initiatives that will use North Shores assets as catalysts for change.
I watch Maria hold Cesars baby sister during the community premiere of The Salty Bottom Show, picking her up, letting her play with her hair and glasses like she might be her own sibling. The sense of community is strong here in North Shore, and after a week of working closely with our core group of summer attendees, Im feeling pangs of sadness along with pride and excitement. The North Shore Yacht Club is packed with guests, friends, and attendees for our first official showing. In a short week, the kids of North Shore have come together to create a living testimony of the combined knowledge and value of their community.
For over two years, Kounkuey Design Initiative has been working with North Shore community residents to design a five-acre public space through a participatory design process. At the core of this process is an effort to reveal the communitys natural, historical, cultural, and human assets. KDIs artistic directors Shannon Scrofano and Evelyn Serrano have been working with residents to develop art-centered initiatives to identify and support community assets. The summer program, now in its second year, is one of such initiatives.
This summer we spent two weeks working with North Shore youth on our Media Makers arts program. In the beginning we spent a long time talking with the children about what the community of North Shore has to offer the world, as if there were some hidden physical attribute that could sway peoples preconceived notions about the Salton Sea. We sat in the Yacht Club on folding plastic chairs listing our ideas on a large imposing whiteboard.
We have a banana museum! someone declares.
Theres really good tacos, says another.
I think those are in Mecca someone counters.
Its slow at first, coming up with ideas about what you can offer a larger community to change their speculative notions. And yet, as we are all sitting in that wonderfully air-conditioned room looking out over the beautiful landscape of the desert and sea, I am struck by a sense of calm.
What is it about North Shore that we want to share with the world? What is missing from the media coverage that over the past 60 years has built up so many negative perceptions about this striking place?
The birds, someone says. We have lots of nature. Then our list starts and doesnt stop until we have collected enough ideas to drive a full-fledged TV program.
Ive worked with many kids in many different places and communities, but the young artists of North Shore are truly something else. On day one, we presented them a challenge that would have stumped most adults: create a trailer for a show about the community of North Shore that will get people excited about watching. In five minutes we had a name for our show, The Salty Bottom Show. In two hours we had three trailers to share with the world, all of them dramatic declarations of this new and not-to-be-missed TV show.
Our filming process was unique, as each child involved took on multiple roles throughout the week to create the show. The common goal always stood at the forefront of our process: to create and share a show that highlighted the culture, history, individuals, and community of North Shore. Underneath and driving all of this however was the hidden gem of the community, the children.
I remember turning to Kate Hoffman, a fellow teaching artist in the program during one of our brainstorming sessions and asking her incredulously, Have you noticed how these kids work with each other? For a classroom teacher in the arts who is used to the difficulties of mixed-age groupings, the collaboration we were witnessing on day two of our program was remarkable.
The sense of calm and purpose that these children embodied was visible to everyone who witnessed the creation of The Salty Bottom Show. When Park Ranger Rick came to visit and interviewed with that days host, Maria, on a segment about the biodiversity and ecology of the sea, it was obvious he was surprised by the professionalism of our crew.
Two camera-people, a sound engineer, lighting director, set designers, an interviewer, a director, and a rapt audience had transformed the linoleum-tiled space of the Yacht Club recreation room into a bustling TV set. iPads on tripods captured all the action, while our sound engineer monitored levels and our interviewer posed questions for our guest that elicited responses about the migration of over 400 species of birds to the preserve every year and the recreational potential of the sea.
We learned that the Salton Sea is in fact safe to swim in, that the tilapia who have survived the increase in salinity of the sea over the years are safe to fish and help sustain the population of the over 4 million birds who visit the nature preserve each year.
Our guests were fascinating. They walked us through the earliest histories of the sea. Its creation through irrigation canals diverting water from the Colorado River, and the boom of the 1950s that established the sea as a premiere resort destination.
Embedded in the show are interviews with a historian, a ranger, an activist. These interviews are informative, and engaged our crew throughout the filming process. However, the segments directed and lead by the children of North Shore, interspersed throughout, will give viewers yet another sense of the hidden assets of this community.
As you watch you will see an array of talents on display. Singers, comedians, a classic and thrilling foot race,
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...