Audiovisual applications in corporate environments will have for the first time a major presence in Audiovisual BIT 2018En el marco del extenso programa de Jornadas T cnicas, BIT Audiovisual se acerca por vez primera a entornos corporativos con experiencias audiovisuales en banca, gran distribuci n, deporte e inteligencia artificial.
La pr xima edici n del Sal n profesional de la Tecnolog a Audiovisual, Audiovisual BIT 2018, que organiza IFEMA del 8 al 10 de mayo en Feria de Madrid, contar con un extenso programa de Jornadas T cnicas en las que destacados profesionales compartir n en un formato din mico y orientado al debate su visi n y experiencias en cuanto a tecnolog as, modelos de negocio y perspectivas de futuro.
The program is presented, in this Edition, organized into four thematic areas devoted respectively to the broadcast, corporate and digital signage, cinema and advertising.
En este contexto, y por vez primera, se desarrollar n unas sesiones espec ficas para dar a conocer proyectos relacionados con la aplicaci n del audiovisual en entornos corporativos and digital signage.
Todos los d as, de 13 a 14 horas, se suceder n una serie de ponencias en las que podr n conocer interesantes iniciativas que aplican tecnolog as audiovisuales en su desarrollo.
El 8 de de mayo, Fernando Morales, responsable del proyecto radio BBVA y Reyes Pariente Peydro, encargada de guiones y locuci n, compartir n la experiencia del BBVA en el desarrollo de un servicio de podcast (13 horas).
Media hora m s tarde (13.30 horas), Jos Mar a Casaos, Digital Transformation Manager en StratioBD, moderar un coloquio sobre c mo afectar la inteligencia artificial a la televisi n.
El mi rcoles 9 (13.00 horas), Jos Antonio Revilla, de la direcci n de Patrocinios y Eventos El Corte Ingl s, hablar sobre el poder de la imagen en el street marketing con casos de xito como las megapantallas LED que el l der en distribuci n ha instalado en sus centros de Callao (Madrid y Lisboa). A las 13.30, Mariangel Lezama, Global Marketing Manager en Spanish Wine Brands (Grupo Osborne), abordar el xito del canal corporativo de Bodegas Montecillo.
El jueves 10 de mayo (13.00 horas), quienes visiten BIT Audiovisual podr n conocer de primera mano c mo el nuevo Wanda Metropolitan se ha convertido en el primer estadio hiperconectado con fuerte presencia del audiovisual de cara a enriquecer la experiencia de los aficionados. Participar n Ren Abril Mart n, director de tecnolog a y sistemas del Club Atl tico de Madrid; Mar a Victoria Majadas, responsable Negocio DAS en Cellnex Telecom, y Javier Magdalena, director Negocios Digitales y T. Soluciones en Telef nica.
Para cerrar este bloque dedicado al mundo corporativo, BIT Audiovisual plantear c mo el turismo, la primera industria del pa s, est sacando partido al uso de la realidad virtual. Analizar este tema Sergio Us n, director de Tecnolog a y Nuevos Negocios en Turvirtualtur .
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Audiovisual applications in corporate environments will have for the first time a major presence in Audiovisual BIT 2018En el marco del extenso programa de Jornadas T cnicas, BIT Audiovisual se acerca por vez primera a entornos corporativos con experiencias audiovisuales en banca, gran distribuci n, deporte e inteligencia artificial.
