Why This Matters Just like its big brother, the Primetime Emmys, the Daytime Emmys is having to evolve with the changing television marketplace.
The Daytime Emmys is changing with the times. Just as its fellow TV-related awards shows have, it is now putting digital programming on equal footing with the networks.
In some cases, the NationalAcademy of Television Arts and Sciences (NATAS) has created separate categories to cover digital shows, such as one for outstanding digital daytime drama. But in many others, the digital shows are competing alongside broadcast and cable shows.
We mainly do not differentiate and in the children's categories it's totally mixed in, said David Michaels, senior vice president, daytime, NATAS, who is executive producing the show along with Michael Leavitt and David Parks.
For example, the nominees for outstanding preschool children's series include Amazon's Bookaboo, Nickelodeon's Dino Dan and Mutt & Stuff, Sprout's Sunny Side Up and HBO's Sesame Street, which had 10 nominations overall. And the nominees for outstanding children's or family viewing series are Amazon's Androids, NBC's Give, Pop's This Just In, syndication's Xploration DIY Sci and this year's most-nominated show that's not a daytime drama, PBS' Odd Squad, which scored 14 nominations.
This year, the Daytime Creative Arts Awards will be held at the Pasadena Civic Auditorium on Friday, April 28, followed by the awards ceremony on Sunday, April 30, at the same venue. The ceremony again doesn't have a broadcast or cable TV partner this year, but the Daytime Emmys will be live-streamed on at least one online outlet and possibly more.
NATAS is also taking greater advantage of digital promotion and distribution opportunities, even turning to digital outlets to promote the awards show, including producing several Facebook Live telecasts. One of those promotions featured actress Carolyn Hennesy, who's nominated this year for her guest appearance on Amazon's The Bay, and another one will have the cast of General Hospital.
I love these, said Michaels. I've been moderating them from Facebook's studio in Los Angeles. The questions come live from the fans and that's a whole new way to do an interview.
The Academy is also hoping to return to television as well as live-stream in coming years; talks toward that end are ongoing.
The best of all worlds is to do both simultaneously, Michaels said.
Extra's Mario Lopez and The Talk's Sheryl Underwood will host the show.
Below is a breakdown of some of the major categories:
The Daytime Emmys were once all about the dramas, and at its height in the early '90s, the category had 12 shows competing. Today, the category has been trimmed to just four shows and all of these demonstrate the adage, only the strong survive.
Even though their numbers have been culled, the broadcast daytime dramas are still the stars of the Emmys show. The Young and the Restless is this year's most-nominated show with 25 nods. Y&R is followed by The Bold and the Beautiful and General Hospital with 23 each, and Days of Our Lives with 22. Having two soaps in the competition gives CBS the edge, and the network leads all comers with 71 total nominations, followed by syndication with 50.
We truly believe that the soap fans drive the audience and the social media, said Michaels. The soap stars bring the glamour to the red carpet.
General Hospital took the crown in 2016, and Days of Our Lives and Y&R tied in 2015. CBS' The Bold and the Beautiful won back-to-back awards in 2010 and 2011, but hasn't won since.
Meanwhile, digital daytime dramas are making themselves known in a separate category. In 2011, NATAS introduced the award for outstanding special class short format daytime. The category has gone through several iterations since and in 2016 it was renamed outstanding digital daytime drama series.
Nominations this year are The Bay: The Series, which previously aired on blip.tv before moving to Amazon, and won in 2015 and 2016; Amazon's Red Bird and Tainted Dreams; and YouTube's Tough Love and Venice the Series, which won in 2011 and 2014 and can be found on its own website at venicetheseries.com. One wonders how long the separation will last.
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Why This Matters Just like its big brother, the Primetime Emmys, the Daytime Emmys is having to evolve with the changing television marketplace.
