
(28/02/2015) At the PLASA Awards 2014, the judges said: The Mythos hybrid automated light works as a hard-edge spot, a beam light, or a wash light with a range of effects. It has excellent colours, incredible brightness, terrific optics, and a small housing. Its also very energy efficient and it has a patented and innovative cooling system. In the Clay Paky tradition, its a real winner.
Since those auspicious words in October, Ambersphere Solutions have been busy fulfilling orders and shipping Mythos units to numerous clients across the UK. Its hybrid versatility and wide range of effects has attracted the attention of lighting companies and designers alike. Ambersphere's Sales Director, Phil Norfolk elaborates on the market reaction to this latest Clay Paky unit: The interest in Mythos is incredible. It's such a versatile fixture. Rental companies recognise the potential, replacing spots and beam fixtures for corporate, theatre, TV and touring productions. It's so small, light and powerful, with just the right feature set to make it really useful. We are now delivering large quantities every month into the UK and our order book just keeps growing. The feedback from the users has been quite astonishing; this could be the new bench mark for high efficiency fixtures.
White Light made the decision to invest in the Mythos as a strategic investment as Hire & Technical Director, Dave Isherwood explains, We own a number of different types of moving light fixtures from different manufacturers but we felt that an investment in the Clay Paky Mythos was an intelligent and pro-active move. As a rental company, we always strive to offer our customers the very latest and best in technical development, particularly lights that we are confident will provide new solutions in lighting design. The Mythos is already being specified in theatre and concert touring designs and we believe they will have a broad appeal across many sectors of the industry. Add to that the consistently attentive support that Ambersphere always provides and the decision to invest in the Mythos was something of any easy choice. We are hoping to add to our current stock very soon.
Bruce Rutter of Lightsmiths who supplies a diverse list of clients, from corporate events to theatre shows as well as supplying to some of the larger rental companies, is unashamedly enthusiastic about the Mythos. In my opinion, the Mythos is the most exciting fixture to appear in the last ten years. For us, they are just perfect: compact, really, really bright and just does everything you could wish for plus much that you probably haven't even imagined yet! Some of our fixtures went straight out to light the Clifton Suspension Bridge on New Year's Eve the results are truly spectacular. Lightsmiths has a long history with Ambersphere the company were among the first to purchase the A.leda fixture and the boss has since had no reason to alter his allegiance. You can cut corners by trying to buy second hand or cheap versions but in my mind it is a false economy stick with the best and have the support from Ambersphere and it pays dividends. Everything works all the time.
Impact Production Services combine sub-hire rental with their own full production service and boast a substantial amount of Clay Paky units in the inventory as MD, James Mason comments, We have done a lot of business with Ambersphere over the last couple of years, the friendly and very technically aware Ambersphere team have made choosing Clay Paky units an even easier choice, and with service and parts available half an hour down the road, the partnership offers a huge advantage for us especially with the fast paced nature of our business. We chose the Mythos fixtures to add a more powerful profile fixture to our rental range, continues Mason, and with the versatility of the units, they seem set to be a popular choice. Alongside the Sharpy, the Sharpy Wash and A.leda K20 B-Eye, the Mythos continues to broaden the options we can offer our customers. Our Mythos delivery went straight out on a corporate job and have since been on a film premiere in Leicester Square, on one of our own productions and out on sub-hire and we've barely had them a month.
Dry Hire Lighting (DHL) specialise in supplying to industry lighting companies, filling the inevitable stock gaps that busy rental companies are prone to as Rob Merrilees says: Our purchases are driven by demand and shortfalls from our lighting company clients. As such, we are constantly updating our warehouse stock with an eye on what is going to be in demand and appear on lighting designers' specification lists. We opted to invest in the Mythos as we are sure this will be a very popular luminaire and demand will be high it is such an exciting new fixture in the Clay Paky tradition of innovation. We already hold a large stock of Clay Paky fixtures and have a very good relationship with Ambersphere; our purchasing with them is ongoing and the service and attention we receive is second to none.
In an industry so dependent on a successful recipe that mixes technical innovation with individualised and high quality customer service, the partnership of Clay Paky and Ambersphere Solutions continues to be the premier choice on the menu for lighting companies across the UK. The Mythos looks set to exceed even the PLASA judges' expectations in 2015.
Clay Paky is part of the multinational company Osram and a worldwide reference brand in the professional lighting industry. Clay Paky lights are used in top productions in the theatre, television, live events, the fashion world, fairs and exhibitions, and are installed in the best clubs, bars, theme parks, shops, conference rooms and architectural environments.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...