Fujifilm Optical Devices Division presents new High Definition and 4K lenses at IBC in Amsterdam
16.08.2013
The International Broadcasting Convention (IBC) has always been one of the main venues to display the newest optical technological developments, and undoubtedly it's a great platform to do business. As the market situation has become more dynamic in the past 12 months Fujifilm is especially excited about this year's IBC which will be held in Amsterdam from 13 to 17 September, as the Broadcast Industry has become more dynamic and companies constantly have to adapt to market requirements in shorter cycles.
This is a major challenge for all manufacturers. Fujifilm has been able to stir up the PL-mount segment with the introduction of the new superior ZK-Series light-weight Cine Zoom Lenses with digital-handgrip which enables ENG style shooting. With this development the company has revolutionized the cine segment and opened up a new window of opportunity which will give birth to many new ideas as it will enable DOP's to be more flexible in their production requirements.
The Fujifilm exhibition stand will have a brand new concept where even more exciting new products will be displayed. Details to the new product developments will be disclosed to visitors during the exhibition.
Fujinon's optical technology is a three-time recipient of the prestigious Emmy Award for outstanding technological developments. Historically Fujinon broadcast & cine lens technology has repeatedly set the benchmark in the evolution of optical technology.
Fujifilm at IBC: Booth number 11.C 20
For more information please contact:
FUJIFILM Europe GmbH
Optical Devices Division
Orlander-Oliver Beckles
Heesenstr.31
D-40549 Duesseldorf
+49 (0) 211 5089 8917
Orlander-Oliver_Beckles(at)fujifilm(dot)eu
www.fujifilm.eu/fujinon
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Fujifilm Optical Devices Division presents new High Definition and 4K lenses at IBC in Amsterdam 
