SBS Media sustainability challenge open for applications
13 February, 2025
Media releases
The challenge offers brands and agencies $500,000 in advertising inventory for the best TV creative normalising sustainable behaviour and highlighting better environmental consumer practices.
SBS has opened applications for SBS Media's Sustainability Challenge aimed at encouraging brands to normalise sustainable behaviour and highlighting better environmental practices for Australian consumers.
As a leader in sustainability within the media industry, SBS is offering $500,000 in advertising inventory to the winning campaign, as determined by a jury of leading industry professionals.
Video: To help launch the SBS Media Sustainability Challenge, jury member Adam Liaw has filmed a video encouraging brands and agencies to enter.
Kate Young, National Manager of SBS CulturalConnect said: in launching the SBS Media Sustainability Challenge, we're asking brands and agencies to work with us to drive positive change to protect our planet by rethinking how they authentically represent sustainability in their marketing campaigns.
SBS has made serious inroads in measuring and working to reduce our environmental footprint, but we know change only comes about when we work together, and through this initiative, we're providing a platform to elevate creative ideas that normalise sustainable practices to Australian audiences.
Young noted that SBS Media has a history of using such challenges to drive positive change across the industry:
In 2017, SBS Media launched the Diversity Works Challenge designed to encourage Australia's advertising industry to rethink how diversity is represented in their marketing campaigns.
We've seen the impact inclusive marketing has had in Australia, and we are again putting up significant inventory to help drive creativity and innovative thinking in normalising sustainable behaviours.
The challenge is open for submissions until March 31 with brands and agencies asked to go to online and submit a 30 second television script. The jury will judge the script and rationale, with entries to be shortlisted in April and a final winner announced in Q3 of 2025.
This is such a strong opportunity for brands, many of whom are already doing great work in this space, to produce something really creative and interesting that will get noticed and help spark positive conversation around sustainable behaviours, said Young.
SBS confirmed the jury for the SBS Media Challenge would consist of: Adam Liaw, host of SBS's The Cook Up and Co-Chair of Sustainable Screens Australia; Jane Palfreyman, SBS Chief Marketing and Commercial Officer (Chair); John Pabon, Sustainability Author and Consultant at Fulcrum Strategic Advisors; Abigail Thomas, SBS Head of Sustainability, and Kate Young, National Manager CulturalConnect.
The winning ad will also receive consulting services and training through Sustainable Screens Australia to help ensure the advertisement meets best practice for sustainable production.
I'm very proud to be involved in the SBS Media Sustainable Media Challenge, said Liaw. As Co-Chair of Sustainable Screens Australia (SSA), I know this is such an important initiative. The Cook Up with Adam Liaw is the first Australian television program to have its carbon footprint approved by Sustainable Screens Australia, and we want to encourage more productions and advertisers to be thinking about the carbon footprint of their productions.
Interested agencies and brands should go to the SBS Media Challenge website for more information.
For a pdf copy of this media release, click here.
Most recent headlines
21/02/2025
On February 19, 2025, Julia Herting, the Site Manager of SGL Carbon in Bonn, signed a declaration of intent, marking an important step in contributing to climat...
21/02/2025
Ken Bedingfield (President, Aerojet Rocketdyne, L3Harris) was joined by state, l...
21/02/2025
Join us at NAB this April and take the fast route to value. Discover how new functionality in BLAM, our end-to-end content supply chain platform, gives you vita...
21/02/2025
Integration Enhances Audience Measurement Capabilities for Mutual Clients Across...
21/02/2025
LAS VEGAS Wisycom has announced that it will debut its BFL2 Portable RF-over-Fiber system to the broadcast market at the 2025 NAB Show between April 5-9 at its ...
21/02/2025
IRVING, Texas Nexstar Media Group has appointed Samantha Osborne Reynolds vice president of political sales. In the new role, Osborne Reynolds is responsible fo...
21/02/2025
How to Make Street Art in Apple Motion
Simon Ubsdell February 21, 2025
0 Comments
How to create a 2D trompe l'oeil street art effect in Apple Moti...
21/02/2025
Clear Life Media Adds Blackmagic Replay For Sports Streaming
Brie Clayton February 21, 2025
0 Comments
Texas production company competes for larger pr...
21/02/2025
LOTR Cinematography: Lighting Techniques Explained
Filip Ne old February 21, 2025
0 Comments
How does lighting shape storytelling in The Lord of the R...
21/02/2025
Redshift for Cinema 4D: The Art of Anisotropic Reflections
Marc Potocnik February 21, 2025
0 Comments
Anisotropic Reflections and Radial Micro Scratch...
21/02/2025
ESPN announced Thursday night that it will no longer broadcast Major League Baseball games starting in 2026 after the network failed to agree to terms for a new...
21/02/2025
U.S. Sen. Elizabeth Warren (D-MA) has asked the U.S. Dept. of Justice to closely scrutinize Disney's acquisition of FuboTV, expressing concerns that the d...
21/02/2025
Paul Glasgow also takes on the role of sales and marketing director under strategic changes made by Marquis owners, Dan Technologies Group
By Matthew Corrigan ...
21/02/2025
The Berlusconi-owned media group owns a 29.9 per cent stake in the broadcaster
By Matthew Corrigan
Published: February 21, 2025
The Berlusconi-owned media...
21/02/2025
A new study suggests that the 50th season of Saturday Night Live is proving to be a major financial success for NBCUniversal's Peacock, generating an esti...
21/02/2025
Calrec expands its flexible production model at NAB 2025 with True Control 2.0, ...
21/02/2025
Rossetto Supermarket Ad Campaign Shot on Blackmagic PYXIS 6K
Brie Clayton February 20, 2025
0 Comments
Campaign brings dreamlike visuals to life throu...
21/02/2025
Corbel 3D and Pixel Light Effects' Leap to Simple, Fast File Transfer
Brie Clayton February 20, 2025
0 Comments
The Setting Corbel 3D, located in ...
21/02/2025
Alum TK Johnson Backs Bartees Strange for a Tiny Desk Instant Classic The drummer has been playing with Bartees since 2022, and also appeared on Jimmy Kimmel ...
21/02/2025
Telos Alliance Announces New Features for Omnia Forza FM and Forza HDS at 2025 ...
21/02/2025
2025 SVG GFX Forum Bring Together 250+ Attendees To Forge New Ideas, Discuss Fut...
21/02/2025
ESPN-MLB Rights Deal Will End After 2025 Season as Sides Mutually' Opt Out ...
21/02/2025
ESPN To Stream Alternate Broadcast of Iowa State-Houston Men's College Hoops...
21/02/2025
MLS Kickoff 2025: MLS's Ignacio Garcia Talks New Production Facility, Sunday...
21/02/2025
MLS Kickoff 2025: With Opening Weekend Ahead, NEP Group Ramps Up Production Work...
21/02/2025
Sky acquires highly anticipated suburban-thriller series starring Sarah Snook, A...
21/02/2025
Back to All News
Trailer for When Life Gives You Tangerines' Offers a Glim...
21/02/2025
Back to All News
Netflix Unveils the Premiere Date and First Look of Dome Karuk...
21/02/2025
Back to All News
The Metamorphosis Studio Hosted Aitanas Big Night
Entertainment
21 February 2025
GlobalSpain
Link copied to clipboard
Download the party ...
21/02/2025
Advanced production switcher technology supports Emirate broadcasters expansion...
21/02/2025
Today, Apple announced Apple Intelligence is coming to Apple Vision Pro in April. With Apple Intelligence for Vision Pro, users will be able to proofread, rewri...
20/02/2025
Ever since Spotify and FC Barcelona forged a first-of-its kind partnership three...
20/02/2025
As Spotify continues to roll out audiobooks to new listeners worldwide, we're committed to providing authors with tools that help them reach those listeners...
20/02/2025
The amount of broadcasters worldwide using artificial intelligence (AI) has more than doubled over the last 12 months, with 25% now employing the technology....
20/02/2025
BOSTON New England sports fans nationwide will now have a new FAST channel bringing them news, insight and live programming covering its major league and colleg...
20/02/2025
MELVILLE, N.Y. Chyron today launched its 2025 Designer of the Year Competition and said the winner will be announced live at the 2025 NAB Show, April 5-9, at th...
20/02/2025
LONDON Sports entertainment platform DAZN said the second season of NFL Game Pass on DAZN saw significant growth, with paid subscribers growing by 23% year-over...
20/02/2025
Stuart Barnes, Yospaces VP international business development, explains the importance of getting stuck in when part of the media tech industry
By Matthew Corr...
20/02/2025
Broadcast techs saw a 25% boost in their pay in 2024, according to annual survey
By Tom Butts
Published: February 20, 2025
Broadcast techs saw a 25% boost...
20/02/2025
WASHINGTON The 2025 NAB Show, April 5-9, at the Las Vegas Convention Center will mark the debut of the Business of Entertainment track developed with The Ankler...
20/02/2025
TYSONS, Va. Tegna Inc. has announced that news veteran Adrienne Roark has been named chief content officer reporting to CEO Mike Steib, effective March 31....
20/02/2025
BIRMINGHAM, Ala. Roku has further expanded its sports content with a new media rights deal with Bassmaster that will make Roku the streaming hub for Bassmaster ...
20/02/2025
WASHINGTON National Association of Broadcasters (NAB) President and CEO Curtis LeGeyt opened The Media Institute's 2025 Communications Forum series with a s...
20/02/2025
The Belonging Co., a Nashville-based church renowned for its dynamic worship experiences and multimedia-rich conferences, tapped DigitalGlue's creative.spac...
20/02/2025
Mediahuis Radio continues its expansion with the completion of a new production facility in Amsterdam. DHD RX2 and DX2 audio mixers connected to XD3 Cores form ...
20/02/2025
At NAB 2025, Calrec is introducing a suite of new interconnected products and updates aiming to help broadcasters meet a variety of challenges. With increased c...
20/02/2025
Keepit, the world's only independent vendor of cloud backup and recovery solutions designed to protect SaaS data, today announced a remarkable year of growt...
20/02/2025
Expanded SMPTE ST 2110 support strengthens lip-sync and latency measurement solutions
Hitomi Broadcast, the market leader in audio/video alignment and latency ...
20/02/2025
LiveU, a leader in live IP-video and remote production solutions, today announced the successful implementation of its comprehensive IP remote production soluti...
SBS Media sustainability challenge open for applications 
