Sony Pixel Power calrec Sony

Alfalite LED wall powers Walmart new TV studio in Bentonv...

28/03/2025

Walmart has launched its new Walmart TV Studio within its expansive, newly opened Home Office campus in Bentonville, Arkansas, featuring a high-performance curved LED wall from Alfalite. The installation consists of a 10x4-meter (13'x32') Alfalite ModularPix Pro 1.5 ORIM 1/16 VP XR LED screen, equipped with Brompton processing, and serves as the dynamic centerpiece of the studio's virtual production environment.

The 160-panel Alfalite LED wall is designed for seamless integration into extended reality (XR) and virtual production workflows, allowing Walmart TV (WMTV) Walmart's internal broadcast network to create immersive video content with unparalleled flexibility. The curved screen delivers a resolution of 6400x2560 pixels and benefits from Alfalite's exclusive ORIM technology, which enhances durability, improves viewing angles to nearly 170 degrees, and provides exceptional color reproduction and brightness.

Thanks to the brightness and colorimetry of its ModularPix Pro panels, WMTV's videowall is XR-capable, enabling the seamless integration of digital elements with the physical world. The curved wall displays virtual environments or changing scenes in real-time, allowing presenters and cameras to interact effortlessly with digital content.

The Alfalite wall, with its 1.5mm pixel pitch, features ORIM technology, which helps protect it from impact and fire damage, said Dave Magnia, Chief Engineer AV/Broadcast Engineering at Walmart Inc. ORIM also does something rather unique it increases the viewing angle to nearly 170 degrees. The color reproduction and brightness are outstanding. When people walk into the studio, they are amazed at the image quality. The downtime saved while changing out physical sets versus a virtual one is a game changer in our new TV studio. A few clicks, and a new virtual set is ready to go for the next video project.

The installation was made possible through Alfalite's partnership with FOR-A America, which facilitated the project's integration and delivery. The Walmart TV Studio now benefits from Alfalite's advanced LED display technology, enhancing both internal and external video productions.

Walmart's New Home Office campus in Northwest Arkansas is a 350-acre sustainably designed workplace to serve as the heartbeat of the world s largest company. This campus establishes a new standard for corporate headquarters that prioritizes worker well-being, environmental stewardship, and public accessibility.

At the center of the campus is Sam Walton Hall, a 200,000-square-foot auditorium, conference, and training center. Inside Walton Hall is a 1,550-seat auditorium, 220 square feet of flexible conference room space, and 60,000 square feet of learning and collaboration areas.

Special thanks to Dave Magnia and to our partner FOR-A America for making this dream project possible, said Silvia C. Natal, International Sales Manager at Alfalite. This collaboration highlights Walmart's commitment to innovation and demonstrates the power of Alfalite's LED solutions in high-profile production environments. Seeing our LED walls contribute to such an iconic new space is a proud moment for Alfalite .

With its superior impact resistance, anti-reflective properties, and enhanced dissipation features, Alfalite's ORIM technology ensures that the LED wall can withstand the demands of a high-usage studio while maintaining exceptional visual performance.

FOR-A America will showcase a variety of Alfalite LED panels at Booth #N707 during the NAB Show (April 6-9, Las Vegas Convention Center).
LINK: https://kitplus.com/news/alfalite-led-wall-powers-walmart-new-tv-studi...
See more stories from tvbay

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

28/04/2025

From Audio to Video, Spotify's $100 Million Payout Fuels Creator Success Stories

Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...

28/04/2025

Spotify Lends a Helping Hand to NYC Neighbors, the 9/11 Memorial & Museum

Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...

28/04/2025

L3Harris to Present at Three Upcoming Investor Conferences

MELBOURNE, Fla., April 28, 2025 - L3Harris Technologies (NYSE: LHX) Chief Financial Officer and Aerojet Rocketdyne President Ken Bedingfield will present at Bar...

28/04/2025

LiveU Acquires Actus Digital

HACKENSACK, NJ LiveU, a global provider of live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus...

28/04/2025

LiveU Signs Definitive Agreement to Acquire the Business...

LiveU, the global leader in live IP-video contribution, production and distribution solutions, has signed a definitive agreement to acquire Actus Digital's ...

28/04/2025

Ikegami to Demonstrate IPX-100 Compact IP Base Station an...

Ikegami Electronics (Europe) will promote the latest additions to its range of broadcast-quality television production equipment at Broadcast Innovation Day (BI...

28/04/2025

Intinor Partners with Zest Technologies to Present Advanc...

Intinor is once again set to collaborate with its UK partner Zest Technologies at MPTS 2025 (Olympia, 14-15 May 2025). Following the recent launch of key update...

28/04/2025

CJP Broadcast Highlights Scalable Studio Solutions at MPT...

CJP Broadcast, the UK-based systems integrator specialising in virtual production and broadcast studio design, installation, commissioning and support, will ret...

28/04/2025

Interra Systems to Bring Comprehensive Suite of Video QC...

The media landscape in the Middle East continues to see a rise in OTT platforms, regional content creation, and expanding viewer expectations, which means the d...

28/04/2025

StreamPort Media Appointed as Official Distributor for Cl...

Clear-Com has announced the appointment of StreamPort Media as its authorized distributor in the Middle East. This partnership will expand access to Clear-Com&...

28/04/2025

nxtedition to Highlight AI Agents and Intuitive Productio...

nxtedition will showcase its unified production platform at CABSAT 2025, featuring advanced AI automation, open-source integrations and a seamless approach to l...

28/04/2025

nxtedition to Showcase Faster, Smarter, Seamless Storytel...

nxtedition will demonstrate its story-first production platform at MPTS 2025, highlighting integrated AI Agents, open-source language models, and frictionless c...

28/04/2025

Keepit and leading B2B platform company Ingram Micro anno...

Keepit has teamed with Ingram Micro, a leading business-to-business platform company for the global technology ecosystem, to expand access to Keepit's vendo...

28/04/2025

Ross Video to Showcase Hyperconverged Live Production Sol...

Ross Video, a global leader in video production technology, is participating in CABSAT 2025, taking place at the Dubai World Trade Center. CABSAT is the leadi...

28/04/2025

Disguise Appoints Media and Entertainment Leader Jake Sto...

Disguise, the leading platform and solutions provider driving the next generation of visual experiences, has appointed Jake Stone as its Senior Vice President o...

28/04/2025

Lightware Brings its Latest USB-C Innovation and Integrat...

Lightware, a global leader in connectivity and signal management solutions, is set to return to InfoComm 2025 with a dynamic showcase of industry-first innovati...

28/04/2025

EASY IP from arkona technologies Wins Futures Best of Sho...

arkona technologies GmbH, provider of cutting-edge IP core infrastructure solutions has announced that its EASY-IP platform is the recipient of Future's Bes...

28/04/2025

TMT Insights Wins Two Project of the Year Awards at NAB...

TMT Insights wrapped up an award-winning NAB 2025 with two of its high-profile customer engagements recognized with Project of the Year Awards: Content Acquisit...

28/04/2025

Fix Format Issues & Enhance Videos 80% Faster with VideoProc AI - Major Update

Fix Format Issues & Enhance Videos 80% Faster with VideoProc AI - Major Update Brie Clayton April 25, 2025 0 Comments VideoProc Converter AI just got ...

28/04/2025

New in Premiere Pro and After Effects at NAB 2025 - Larry Jordan with Kylee Pea of Adobe

New in Premiere Pro and After Effects at NAB 2025 - Larry Jordan with Kylee Pe a...

28/04/2025

The Text Selector Expression is arguably the most elusive Adobe After Effects Feature and yet it's its most powerful Text Feature

The Text Selector Expression is arguably the most elusive Adobe After Effects Fe...

28/04/2025

Master your music for free with a new desktop app from Brainworx

Master your music for free with a new desktop app from Brainworx Brie Clayton April 27, 2025 0 Comments bx_mastering studio promises free streaming-re...

28/04/2025

LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics Capabilities

LiveU Inks Deal to Acquire Actus Digital, Boost Video Monitoring and Analytics C...

28/04/2025

Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C

Small Van, Big Story: Changing the Game in Sports Broadcasting with Obvious C By SVG Staff Monday, April 28, 2025 - 10:51 am Print This Story | Subscribe ...

28/04/2025

SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and REMI Production, Early Prep for Super Bowl LXI

SVG Sit-Down: ESPN's Chris Calcinari on New Flagship Mobile Unit, Cloud and ...

28/04/2025

A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and Sunset+Vine

A Swiss Soccer Summer: Previewing UEFA Women's Euros 2025 with BBC Sport and...

28/04/2025

New research from Sky Sports looks at the role of Womens sport fandom in the future of sports

Monday 28 April 2025 New research from Sky Sports, released today, shows that w...

28/04/2025

Official trailer released for Sky Documentaries three-part series, Bibaa & Nicole: Murder in the Park, airing 11 May

Monday 28 April 2025 To view this content, please enable our use of cookies. To...

28/04/2025

Victory lap for A League of Their Own

After 20 Legendary Seasons Sky is Hanging Up The Boots of its BAFTA-winning Sports Show. Production of farewell series tees off this summerMonday 28 April 2025 ...

28/04/2025

Netflix Celebrates the Creative Tapestry of APAC Films at Tokyo Showcase

Back to All News Netflix Celebrates the Creative Tapestry of APAC Films at Tokyo Showcase Entertainment 28 April 2025 GlobalJapanSouth KoreaIndiaThailandInd...

28/04/2025

Get Ready for Netflix Tudum 2025: The Live Event! Watch the Trailer for Our Must-See Celebration

Back to All News Get Ready for Netflix Tudum 2025: The Live Event! Watch the Tr...

28/04/2025

NVIDIA Brings Cybersecurity to Every AI Factory

As enterprises increasingly adopt AI, securing AI factories - where complex, agentic workflows are executed - has never been more critical. NVIDIA is bringing ...

28/04/2025

How Agentic AI Enables the Next Leap in Cybersecurity

Agentic AI is redefining the cybersecurity landscape - introducing new opportunities that demand rethinking how to secure AI while offering the keys to addressi...

28/04/2025

Oracle Cloud Infrastructure Deploys Thousands of NVIDIA Blackwell GPUs for Agentic AI and Reasoning Models

Oracle has stood up and optimized its first wave of liquid-cooled NVIDIA GB200 N...

27/04/2025

A Tribute to Bruce Logan, Written By Steve Weiss

It's with deep regret that we share the passing of our dear friend Bruce Logan, ASC. Bruce was not just a collaborator-he was family. He worked with us at ...

27/04/2025

KAULITZ & KAULITZ - Launch date and first look for season 2

Back to All News KAULITZ & KAULITZ - Launch date and first look for season 2 Entertainment 27 April 2025 GlobalGermany Link copied to clipboard KAULITZ & ...

27/04/2025

'Senna' Wins Best Series Creator Category At The 2025 PLATINO Awards

Back to All News Senna Wins Best Series Creator Category At The 2025 PLATINO Awards Entertainment 27 April 2025 GlobalBrazil Link copied to clipboard This...

27/04/2025

Masterclass With Creative Team Behind 'Adolescence' Takes Filmmakers and Emerging Talent Behind the Scenes of Hit Show

Back to All News Masterclass With Creative Team Behind Adolescence Takes Filmma...

26/04/2025

Samsung Ads Launches New Interactive Ad Format

NEW YORK Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads....

26/04/2025

Sinclair Names Vincent J. Sollecito VP/GM of WPEC

WEST PALM BEACH, Fla. Sinclair has appointed Vincent J. Sollecito vice president and general manager of WPEC, serving the West Palm Beach, Florida market....

26/04/2025

Comcast Technology Solutions, AD-ID Join Forces to Advance Ad Standards

NEW YORK and DENVER AD-ID and Comcast Technology Solutions (CTS) have announced that they are working together to promote the adoption of industry standards in ...

26/04/2025

Cobalt Scores a Trifecta of Awards at NAB 2025

Cobalt Scores a Trifecta of Awards at NAB 2025 Brie Clayton April 25, 2025 0 Comments Company adds another Best of Show and two Product of the Year tr...

26/04/2025

FilmLight Colour Awards welcomes 2025 entries

FilmLight Colour Awards welcomes 2025 entries Brie Clayton April 25, 2025 0 Comments Entries open from 1 May 31 July to colourists on any grading pl...

26/04/2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB Las Vegas 2025

Blackmagic's Latest Products - Larry Jordan Guest Spots with Dan May at NAB ...

25/04/2025

The Legend of Ochi Takes Families on an Adventure

Emily Watson, Isaiah Saxon, Helena Zengel, and Finn Wolfhard at The Legend of Ochi premiere (photo by Soul Brother/Shutterstock for Sundance Film Festival)...

25/04/2025

Interoperability and Networked Electronic Warfare: Critical for the Modern Warfighter

Using its CORVUS portfolio, L3Harris created a highly adaptable battle network t...

25/04/2025

Agile Content and Tiscali team up to launch the tv service Linkem My TI-VI in Italy Agile TV

Agile Content joins forces with Tiscali to introduce a new platform in Italy, of...

25/04/2025

Agile Content is Now AgileTV Agile TV

The company positions Agile TV as the commercial brand focused on delivering TVaaS solutions for operators and media. The chosen tagline TVaaS your way enca...

25/04/2025

Agile TV, United Teleports, and BNS Launch a More Profitable, Hassle-Free TV Service Agile TV

A Fully Managed Solution That Maximizes Revenue for North American Operators Whi...