
THE MIPTV Sessions tackle key industry issues NFTs, insights into the content market, kids trends, and exploring China.
NFTs the end of individuals paying to be used as free advertising' KICKING off the MIP Workout: How Will Web3 Transform Television session, Michael Amar, co-founder of Paris NFT Day, explained why he is so passionate about the potential of NFTs: My first big a-ha' moment was in 1994 when I visited a web page for the first time and saw the potential of the internet, but nothing since then has given me that same sensation until the arrival of NFTs. And the reason why I believe they are so important is because it spells the end of us individuals paying to be used as free advertising.
Paris NFT Day's Michael Amar
A good example of what this really means is if you had a social media platform where you are rewarded for opting in to advertising, and where you could vote on its fake news policies, would you choose that or Facebook, which doesn't offer those services? The other reason why they're so important is that an NFT from a site such as OpenSea pays the creator a royalty of somewhere between 7-12% in perpetuity, so every time your work is traded on you earn, because it's in the contract that's included in the NFT.
Tennis coach Patrick Mourataglou
Tennis coach Patrick Mourataglou, who has worked with Serena Williams for the last 10 years, is also the founder of the Ultimate Tennis Showdown (UTS) league, a new venture that will showcase a new kind of tennis, and also feature NFTs in a bid to attract new fans to the game: Currently the average age of tennis viewers is 61 years old, and the sport is not renewing its fanbase. The reason is that 85% of a traditional game is downtime, and younger viewers just won't accept that. So we created UTS which has a very different format. The matches last 45 minutes with four quarters, the scoring is more logical, going from 1-10, and there's no downtime, there's always something happening. The players only have one serve, and we are only working with the eight most popular players in the world such as Medvedev and Kyrgios, and we launch the league at the beginning of next year.
NFTs will be available in the form of great moments from each game. We'll be selling clips as NFTs, and we'll also be teaming up with fantasy game-maker Sorare to create a fantasy version of the UTS, Mourataglou added.
Session explores the gateways into Chinese TV market MIPTV delegates were given a series of insights into one of the world's largest and most complex TV markets during the session: Who Is Buying In China And In The Region.
CMMI's Kristian Kender
Kicking off the session, Kristian Kender, CEO of consultancy CMMI, outlined the key Chinese buyers of international content. There are three main categories: the three leading SVOD platforms, a second tier of smaller VOD players and local content distributors.
In the first category are iQiyi, Tencent and Youku - all of which have around 100 million subscribers. Although they are predominantly SVOD they also have AVOD components. Among the second tier of content buyers are platforms including ByteDance, Bilibili and Nangua.
Kender said the third tier is an important gateway into China for international content owners. Companies like Jetson Huashi, Henry Advertising and Beijing Xiang Jiang Yihua are valuable partners in terms of managing the process of getting content into China, he said.
In terms of issues to consider, he highlighted the importance of accurate paperwork, proof of rights ownership and meeting local sensitivities: But on the latter point I would say don't prejudge - let local partners guide you on what is likely to work or not.
The session concluded with a short presentation from K7 Media's Asia Pacific Manager Michelle Lin who identified Chinese titles that have been selling well across Asia. Recent popular titles have included Untamed, Reset, You Are My Glory and My Girlfriend Is An Alien. Vietnam is a key market for Chinese scripted shows but they also sell into India, South Korea and other Southeast Asian territories.
Appetite for content is a boom not a bubble' ON WEDNESDAY morning, MIPTV delegates were presented with a series of brilliant insights into the global content market by Ampere Analysis executive director Guy Bisson in the session Navigating The New World Order: TV Business Now & Next.
Picking out 15 over-arching trends, Bisson stressed that IP is the new battleground . He said demand for writing talent that can build long-running franchises is at an all-time high and the need for great content is not going anywhere soon. This is a boom not a bubble, he said.
Ampere Analysis' Guy Bisson
A lot of the focus of Bisson's attention was on the battle between streamers and their growing tendency to place in-house content on their own platforms. He said this is creating a massive opportunity for studios that operate independently of the streaming system.
Bisson said the majority of original content is debuting on streamers and that co-production partnerships are decreasing as a result. But he also warned against thinking there is only one business model. With linear broadcasters, specialist streamers and geographically-defined streamers, there are many ways to develop and finance content. He also emphasised the growing importance of AVOD and FAST channels.
One of the key reasons why streamers need to keep creating new content is the tendency for users to churn out of services when their favourite show is over. He used slides to show how The Mandalorian created a spike in subscriptions for Disney which slipped away after the Star Wars spin-off finished. He predicted that there will be a huge spike in Netflix subscriptions when it launches the second season Squid Game.
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...
11/03/2025
NEW BERN, N.C. Wheatstone will introduce a Linux audio driver for its WheatNet IP audio network during the 2025 NAB Show, April 5-9, at the Las Vegas Convention...
11/03/2025
NEW YORK A new study finds that as TV viewership for women's sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad im...
11/03/2025
Powerful switcher for news studio
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, has installed its HVS-1200 ...