
Hyder, Big Zuu and Tubsey in BAFTA & RTS-nominated Big Zuu's Big Eats
27 May 2021 UKTV has awarded its media planning and buying account to Havas Entertainment after a competitive, fair and open pitching process led by The Aperto Partnership and UKTVs director of media, Alasdair Weddell.
Alasdair said:
I was blown away by the level of creativity and innovative thinking demonstrated by all the agencies involved in our review process - were very fortunate to have such a strong media planning and buying sector in our industry. As an entertainment specialist however, Havas Entertainment stood out as the agency best positioned to support UKTV in our next chapter due to the teams expertise in turning viewers into fans.
The specialist entertainment agency pitched alongside the incumbent agency Hearts & Science, who have held the business for over twelve years, as well as Starcom and Total Media.
Weddell added:
As we move our focus to transitioning UKTVs media buying business to Havas, I would like to express my huge gratitude to Hearts & Science for the significant role they have played in UKTVs growth.
Nick Wright, Managing Director of Havas Entertainment said:
Havas Entertainment exists for brands like UKTV: like-minded specialists who understand the needs of fans and how to engage with them through a carefully crafted blend of media and creativity that goes way beyond spots and space. Our experience so far has been highly collaborative, engaging and inspiring. Its given us a clear understanding of UKTVs business and their desires, which has enabled us to bring out the best in what we do and is the perfect springboard to a fruitful, long-term partnership. We cant wait to get stuck in.
The eight-figure account will move to Havas Entertainment at the beginning of July.
Andrew Mortimer of The Aperto Partnership said: Hearts & Science, Starcom and Total Media all gave really good accounts of themselves. In the end though Havas Entertainment stood out and I wish them the very best in their new partnership with the brilliant UKTV team.
Garrett OReilly, Managing Director of Hearts & Science said: Weve had a brilliant decade-long award-winning partnership with UKTV and have thoroughly enjoyed working with the team, particularly during the last year where we have helped to grow their share of commercial impacts during the pandemic. We part company on a high, and we wish Alasdair and the UKTV team continued success.
UKTV recently announced record viewing figures for the first quarter of the year and reported a 8.32% share of commercial impacts (SOCI). The broadcasters growth is on an upward trajectory and is attracting a significant share of 16-34s thanks to original programming across the network. Its latest slate on Dave features a stellar line-up of comedy talent including David Mitchell, Fern Brady, Darren Harriot, Ivo Graham, Richard Ayoade, Tom Allen, Kemah Bob and Jason Forbes. And on Alibi, UKTVs dedicated crime drama channel, theres a host of brand-new crime dramas and thrillers; from Ragdoll starring Henry Lloyd-Hughes, Thalissa Teixeira and Lucy Hale, to Annika a six-part series based on the hugely successful Radio 4 drama and starring Nicola Walker, The Diplomat, written by Ben Richards and produced by World Productions (the production company behind Bodyguard and Line of Duty), and the return of both Traces and We Hunt Together.
For more information, please contact:
Ali Laurie, Senior Publicist, UKTV
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress
About Havas Entertainment
Havas Entertainment creates meaningful moments in culture for entertainment brands battling for attention, as well as those who see entertainment as an effective vehicle to engage with their audiences.
With in-depth knowledge of film, TV, gaming, toys, music and culture, the agency turns consumers into fans and fans into consumers through a data-fuelled, connected blend of media and creativity, for clients including UMG, StudioCanal, Square Enix, NCSoft, Live Nation, Beats and Puma.
Havas Entertainment is part of Havas Media Group.
About The Aperto Partnership
The Aperto Partnership and is an independent, expert media advisor, run by Scott Moorhead and Andrew Mortimer. The business provides specialist expertise in building effective media operating models for clients, and in media agency search and selection. The Aperto Partnership is an ISBA partner and is widely recognised as the market leader in building sustainable media agency relationships and commercial models. Recent clients include the British Heart Foundation, Barclays, LOr al, Direct Line Group, Samsung UK and Bupa.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...