![](//www.4rfv.com/images/no_image.jpg)
Shuja Khan speech to the Waterwise Conference 2023
Let me start with mentioning that I grew up in a desert.
You might assume that in a place like Saudi Arabia, water is treated with great care.
In fact, the opposite is true.
Despite being the largest country in the world without running surface water, Saudi has some of the planet's highest rates of water consumption and loss.
With no natural water available, they need desalination, and that provides a steady supply independent of the weather. Despite how hard it is to produce water in that way, there was no public awareness of how precious water was.
In contrast, this country is famed for its drizzly rain and for those familiar with the hymn Jerusalem, as a green and pleasant land. But there is a paradox.
Parts of our country get less rain than desert states like South Sudan.
Some areas, like Wales or north-west England, have ample water but still incur significant costs processing it.
Others, like East Anglia and the south-east, are water stressed.
As our climate changes and our population grows, water will only get scarcer.
Our goal must be a step-change in efficiency in how we use it, in how we transport it, and in how we generate it.
We need to achieve better outcomes ultimately with less resources.
That is because the UK is running out of water.
If we do not act, as a country we will enter water deficit by 2035.
Waterwise is right to make that fact the theme of this year's conference.
By 2050, our public water supplies will need an additional 3.4 billion litres of water every day.
That might seem like an astronomical figure.
But there is a clue to how we can plug that gap in another statistic.
Today, we will waste over 3 billion litres of clean water through leaks alone.
We will do the same tomorrow. And the day after. And every day after that until we get a grip of the problem.
1,200 Olympic Swimming pools lost every single day.
Too often, we just do not appreciate what a precious asset clean drinking water is.
It is the result of an expensive and energy-intensive process.
Indeed, 3% of the UK's total electricity use is in treating and supplying clean drinking water.
The water sector is reportedly the fourth most energy intensive industry in the UK.
When we get in the car or take a flight, we all know we are increasing our carbon footprints.
When we turn on the tap, we are doing exactly the same thing.
When we think about drinking water in this way as a manufactured product which we have taken from the natural environment it brings into focus the need to treat it with more respect.
That must mean cutting waste and driving up efficiency.
The UK is not Saudi Arabia we do not need, nor can we afford, a generation of expensive and energy-intensive desalination plants.
But neither can we expand our supply in the way we once did.
We have not built a new reservoir in this country for over thirty years.
Some are now planned, and they will make a difference.
But we must be realistic.
When securing planning permission for a simple housing estate can take years and generate huge local opposition
so the era of submerging valleys beneath vast new reservoirs is long gone.
The game-change must come from increased efficiency using less water and being more aware about the water we use.
There are reasons to be optimistic.
Water companies have already reduced leakage by a third since the 1990s.
But we must go further.
To achieve a step-change in efficiency we need data.
I lead Arqiva.
Our principal field of operation is in communications and broadcast infrastructure, and we are now the leading provider of connected smart water metering to the sector.
We know the value of data.
And we believe new technology can help us use data to overcome the water challenge.
Over a decade ago, Arqiva switched the UK from analogue to digital TV.
Now, we need to make a similar shift in the water sector.
Our tool is always-on connected smart water meters.
Historically, analogue water meters were just a billing tool.
The information they recorded was inaccessible to consumers and of limited use to suppliers.
Now, digital technology has transformed what metering can do.
If you are a consumer, you can see how much water you are using as you use it.
Helping you cut consumption and lower your bill.
If you are a water company, you can use the data from smart metering to forge a closer relationship with your customers and identify and track leaks in real time, so you can fix them more quickly.
Since ramping up its smart metering programme in 2020, Anglian Water has increased the number of leaks it detects by about ten-fold.
And giving consumers data on their usage empowers them to make positive changes.
You see how much petrol or battery your car is using.
Your banking app tells you how much you spend.
Smart energy meters show you how much power you're using.
Giving consumers insight into how much water they consume is the natural next step.
And there is a welcome recognition from government that now is the time.
DEFRA's new Environmental Improvement Plan, published in January, endorsed smart water metering as a key solution to the water challenge.
Rebecca Pow, the water minister, recently called on water companies to accelerate investment in smart metering for households and businesses.
If we are to maximise the potential of digital technology in water, we need to make it easier for consumers to make the switch to smart metering.
Outside water-stressed areas, where metering can be mandated, there is a patchwork of different offers and incentives for customers to get a water meter.
The time may now have come to standardise the metering offer for consumers, and to publicise the benefits in a co-ordinated way.
That need not mean mandatory mete
Most recent headlines
20/02/2025
WASHINGTON The 2025 NAB Show, April 5-9, at the Las Vegas Convention Center will mark the debut of the Business of Entertainment track developed with The Ankler...
20/02/2025
TYSONS, Va. Tegna Inc. has announced that news veteran Adrienne Roark has been named chief content officer reporting to CEO Mike Steib, effective March 31....
20/02/2025
BIRMINGHAM, Ala. Roku has further expanded its sports content with a new media rights deal with Bassmaster that will make Roku the streaming hub for Bassmaster ...
20/02/2025
WASHINGTON National Association of Broadcasters (NAB) President and CEO Curtis LeGeyt opened The Media Institute's 2025 Communications Forum series with a s...
20/02/2025
The Belonging Co., a Nashville-based church renowned for its dynamic worship experiences and multimedia-rich conferences, tapped DigitalGlue's creative.spac...
20/02/2025
Mediahuis Radio continues its expansion with the completion of a new production facility in Amsterdam. DHD RX2 and DX2 audio mixers connected to XD3 Cores form ...
20/02/2025
At NAB 2025, Calrec is introducing a suite of new interconnected products and updates aiming to help broadcasters meet a variety of challenges. With increased c...
20/02/2025
Keepit, the world's only independent vendor of cloud backup and recovery solutions designed to protect SaaS data, today announced a remarkable year of growt...
20/02/2025
Expanded SMPTE ST 2110 support strengthens lip-sync and latency measurement solutions
Hitomi Broadcast, the market leader in audio/video alignment and latency ...
20/02/2025
LiveU, a leader in live IP-video and remote production solutions, today announced the successful implementation of its comprehensive IP remote production soluti...
20/02/2025
MainConcept, a leading provider of video and audio codecs, has announced a partnership with cloud playout solutions provider, Veset, to integrate its JPEG XS SD...
20/02/2025
OOONA, a leading provider of professional management and production tools for the media localization industry, announces the launch of On Stage, a free-to-acces...
20/02/2025
18 02 2025 - Media release Feisty Feminist Murder Mystery He Had It Coming Announced
Stars of He Had It Coming, Lydia West, Natasha Liu Bordizzo and Liv Hewso...
20/02/2025
18 02 2025 - Media release Screen Australia and Stan Announce New Comedy-Horror Series Gnomes
Gnomes writers Tegan Higginbotham and Paul Verhoeven, and creato...
20/02/2025
Do I Know You From Somewhere? Shot with URSA Mini Pro 12K
Brie Clayton February 19, 2025
0 Comments
Canadian indie film uses Blackmagic camera to crea...
20/02/2025
Berklee Ensemble for Musicians with Disabilities Is Stronger for Our Differences Associate Professor Adrian Anantawan, who founded Berklee's Music Inclusi...
19/02/2025
For more than a decade, Tyler, The Creator has blazed his own trail, exploring unique aesthetics across music, fashion, and art. Now he's bringing his signa...
19/02/2025
Spotify Singles, our longest-running original recorded music franchise, has officially surpassed 10 billion collective streams worldwide. That's a whole lot...
19/02/2025
Via Satellite recognizes Don Claussen's leadership in driving innovation to ...
19/02/2025
At the 2025 NAB Show, April 6-9 in Las Vegas, Calrec will introduce a suite of new interconnected products and updates aiming to help broadcasters attract more ...
19/02/2025
LONDON and LOS ANGELES ThinkAnalytics will feature its newly launched ThinkMediaAI, a unified artificial intelligence (AI)-powered platform that encompass conte...
19/02/2025
NEW YORK FuboTV Inc.has announced plans to launch of multicultural content bundles that will provide U.S. consumers with international programming available in ...
19/02/2025
STAMFORD, Conn. Charter's Spectrum Business has announced new packages, pricing, improved internet speeds for new business customers and free internet speed...
19/02/2025
A new survey among media HR professionals identifies broadcast operations professionals as among the most sought after jobs in the content development sector....
19/02/2025
Behind the Scenes of The Brutalist: An Oscar-Buzzed Workflow with Signiant Media...
19/02/2025
Berklee Ensemble for Disabled Musicians Is Stronger for Our Differences Associate Professor Adrian Anantawan, who founded Berklee's Music Inclusion Ensemb...
19/02/2025
Metaphysics AI neural performance toolset, which was used on the Tom Hanks and Robin Wright film Here, was recently honoured at the Visual Effects Society Award...
19/02/2025
Responding to the ratings realignment, SES provided a market update ahead of its Full Year 2024 Results which will be published on 26th February
By Matthew Co...
19/02/2025
Ikegami Electronics announces a new addition to its range of broadcast quality television production, control and monitoring equipment. The IPX-100 is an IP gat...
19/02/2025
BCNEXXT, a leading provider of virtualized, cloud-native systems for Linear, VoD, and OTT publishing, today announced
its successful collaboration with Amazon...
19/02/2025
Experience Commerce, a leading full-service digital marketing agency within the Cheil Network, has won the social media mandate for Invecto Technologies Pvt. Lt...
19/02/2025
ThinkAnalytics, the global leader in video content discovery and personalization, today launched ThinkMediaAI, the video industry's first unified AI powered...
19/02/2025
Luxembourg, 18 February 2025 -- SES S.A. has taken note of Moody's Ratings Press Release today with regards to SES and is providing a market update ahead of...
19/02/2025
MAHWAH, N.J. Ikegami Electronics has announced a new addition to its range of broadcast quality television production, control and monitoring equipment for the ...
19/02/2025
NEW YORK Veteran local media executive Joel Davis has been named president and general manager of NBCU Local Philadelphia's NBC10 / WCAU, Telemundo62 / WWSI...
19/02/2025
RALEIGH, N.C. Capitol Broadcasting Company, Inc. (CBC) has announced that longtime local media leader Heather Gray has been named interim general manager of WRA...
19/02/2025
NILES, Ill. Shure Incorporated has announced that it is forming the Wireless Microphone Spectrum Alliance (WMSA), a coalition that will work to ensure access to...
19/02/2025
Lipstick on the Legacy: The Pitfalls of Superficial Media Transformation
The media and entertainment (M&E) industry has been undergoing digital transformation ...
19/02/2025
In 2024, TAG Video Systems dedicated itself to empowering customers to achieve their goals and deliver truly extraordinary media experiences. For 2025, TAG has ...
19/02/2025
Alfalite, the only European manufacturer of LED screens, is proud to announce that its Modularpix Pro VP XR solution is the core technology behind the new Coru ...
19/02/2025
The Ninth Order Completed With URSA Mini Pro 4.6K G2 and Fairlight
Brie Clayton February 18, 2025
0 Comments
Film shown at 20 global film festivals us...
19/02/2025
People Want Ads as Intelligent as their Content
Andy Marken February 18, 2025
0 Comments
In situations like this, carelessness, mistakes they will ha...
19/02/2025
Leadership change at Capitol Broadcasting Company's WRAL-TV/FOX 50
Capitol Broadcasting Company, Inc. (CBC) today announced that longtime local media lea...
19/02/2025
In financial services, AI has traditionally been used primarily for fraud detect...
19/02/2025
Collaboration enables long-term testing and evaluation support for HAPS platform...
19/02/2025
Mercedes-Benz Stadium Overhauls Production Ecosystem With Upgraded Control Rooms...
19/02/2025
Season two of the Sky Exclusive drama series The Last of Us debuts 14 AprilOfficial Teaser Posters ReleasedWednesday 19 February 2025
The seven-episode second ...
19/02/2025
Elevate your networks IQ: ipoques AI-driven DPI technology unveiled ipoque, a Rohde & Schwarz company, showcases its groundbreaking Encrypted Traffic Intellig...
19/02/2025
Kyocera and Rohde & Schwarz join forces to demonstrate OTA characterization of m...
19/02/2025
Back to All News
Taiwanese Rom-Com Series I am Married But!' Wins Hearts w...