
Super Bowl LVIII: CBS Sports Execs Offer a Preview of the Production's Biggest Tech Advances Doink' cameras, Red Cat' POV cameras are among the innovations planned By Ken Kerschbaumer, Editorial Director
Friday, February 2, 2024 - 10:54 am
Print This Story | Subscribe
Story Highlights
Key executives from CBS Sports detailed some of the upcoming production highlights for Super Bowl LVIII in a conference call from Las Vegas's Allegiant Stadium yesterday afternoon. With 165 cameras, it will easily be the largest Super Bowl production ever: the game will be delivered to viewers of both CBS Sports and Nickelodeon via productions operating side-by-side in the TV compound.
Below are excerpts from the call, which featured Harold Bryant, Executive Producer/EVP, production, CBS Sports; Patty Power, EVP, operations and engineering, CBS Sports; Mike Francis, VP, engineering and technology, CBS Sports; and Jason Cohen, VP, remote technical operations, CBS Sports.
Getting to This Point Bryant, working on his ninth Super Bowl, sees the effort, especially with Nickelodeon, as a true team effort, combining technology, production techniques, and announcers to create exciting storylines throughout the week.
It's frankly amazing what this team has done, he said. I lean on our team that's on this call. They've done a phenomenal job pulling together some of the top technology in the industry, groundbreaking technology, more technology than we've ever seen. We'll also feature enhanced graphics on our Nickelodeon broadcast; that's going to be groundbreaking.
CBS Sports has been preparing for Super Bowl LVIII since 2022 with numerous survey trips to Las Vegas, said Power, who's working on her fifth Super Bowl. We're going to have a total of 165 cameras, which includes 24 4K cameras, which is a record number at a Super Bowl. And, for the first time ever, we'll have six small 4K doink' cameras in our [goal posts] so we can get the right angles for all those [field goals and extra points].
She noted that 23 cameras with augmented-reality capabilities will be deployed across Allegiant Stadium. Four sets will be located at the Bellagio and used all week for shows across the CBS family; on game day, there will also be two sets at Allegiant Stadium, one inside and one outside.
On top of all of that, Power added, we'll have nearly 1,000 CBS personnel in Vegas. It's a big show, it's a big stage. We're excited.
CBS Sports has the city of Las Vegas covered almost as well as the game, deploying live robotic cameras with full pan/tilt/zoom controls at the Stratosphere, the Mandalay Bay Foundation Room, the Bellagio fountains, the Renaissance for shots of The Sphere, and other sites along Las Vegas Boulevard. There will also be a 1,000-ft. Flycam running across the water in front of the Bellagio, three drones and a plane capturing scenics all week and live shots, and five Skycams.
Storytelling with 165 Cameras With 165 angles of camera coverage, Francis said, the storytelling begins with the replay operators, who sell possible shots to the replay producers: They are trying to evaluate, in real time, who has the best look. It's a big collaboration to get a replay on the air.
Added Bryant, We're going to find out what works to help tell the story of the game, the story of the moment. We've got layers of people, not just Producer Jim Rikhoff and Director Mike Arnold; we've got replay producers, and I'll be in there. We're all looking to say, Is that an element that works in this process to help tell that story and to make that story better? Is it cool? Is it the wow factor that we're looking for?' It's a collaborative group, and we have to make very quick decisions as Jim and Mike are on the front lines along with Ryan Galvin, lead replay producer.
Bryant noted that the process begins before the game event starts. We're not just going in there randomly and saying, Let's go to this, let's go to that.' There's a whole plan in place that, if something happens, there is a Plan A. And then there is C, D, E, F - all the way down to double ZZ.
Said Francis, Everyone has their assignments, so they're focused on that. And then production picks what they feel is the best look.
The Doink Camera: From Vision to Reality CBS Sports is installing cameras in the goal-post uprights for Super Bowl LVIII coverage.
One of the most eagerly awaited new camera angles is the doink camera. The idea for the camera came straight out of last year's Super Bowl, when the Chiefs' Harrison Butker hit the upright on a field-goal attempt.
Mike and I were at the Super Bowl last year in Arizona and were sitting by the upright where Butker hit the post, Cohen explained. We looked at each other at the same time and were like, Oh, my God.' I quickly reached out to the NFL and said, Hey, I have an idea: we need a camera similar to what we've done with the pylons - [embedding cameras] inside the pylon - but we put them in the uprights.' We had to come up with some engineering drawings and schematics to show what the plan would look like and also to make sure that the integrity of the goal posts wasn't going to be compromised.
The result, after testing at Metlife Stadium last August and again at Allegiant Stadium in October, is a camera system that installs three small cameras on each goal. Cohen said the team consulted with CBS announcer and former kicker Jay Feely on the best location for the cameras. In each upright, a camera faces out to the field and the kicker; the third camera shoots straight across from one post to the other.
The cameras have 4K zoom capabilities so we can zoom in tight, Cohen said. They're also going to be super-slow-motion so we can
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...