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Telefnica and Vivendi for Latin America launch first premium short series mobile app

27/10/2016

Telef nica and Vivendi for Latin America launch first premium short series mobile app Studio ofrecer acceso ilimitado a series originales producidas exclusivamente para smartphones, con temporadas de 10 episodios, con una duraci n media de 10 minutos cada uno.

Telef nica, a trav s de Movistar, y Vivendi, la compa a francesa propietaria de Canal y de Universal Music Group, han presentado en Buenos Aires Studio , la primera aplicaci n de series premium cortas para dispositivos m viles.

Mediante este servicio dirigido a Am rica Latina, los clientes de la operadora podr n acceder a series originales que podr n ver desde sus smartphones en cualquier momento y lugar, en calidad HD. Estamos convencidos de que este formato es el futuro del video , ha se alado Leandro Musciano, director regional de Desarrollo de Productos de Telef nica.

Los millenials ven tres veces m s videos que las otras generaciones. De ellos, el 62% son videos en formato corto. Sabemos que la penetraci n de smartphones en este segmento llega al 78%. Por eso creemos que Studio -basado en series de videos cortos y filmadas especialmente para la pantalla de un smartphone- trae una soluci n de entretenimiento que hoy no existe para una parte del mercado que est en evoluci n , afirm el directivo.

De esta manera, Studio estrena una nueva generaci n de series cortas, con episodios producidos y filmados especialmente para m viles. Las producciones cuentan con escenas de encuadres m s cerrados y guiones m s din micos, y una duraci n aproximada de 10 minutos por episodio.

Con temporadas de alrededor de 10 cap tulos, las miniseries est n pensadas para una experiencia ciento por ciento mobile , permitiendo a los fan ticos de las series entretenerse en las peque as pausas del d a, ya sea v a streaming o descargando el contenido en sus equipos.

Dominique Delport, director de contenidos de Vivendi, se ha mostrado muy contento de que Telef nica sea la primera compa a de telecomunicaciones que colabora con nosotros en el lanzamiento de Studio . Vivendi y Telef nica comparten la misma visi n de que contenidos atractivos y formatos innovadores responder n a las expectativas de las nuevas audiencias. Todav a hay una escasez de contenidos premium pensados para el m vil. Esperamos con este lanzamiento ofrecer una experiencia atractiva e inmersiva que nos gustar a desplegar en todo el mundo en los pr ximos meses .

Development of Watchever

La aplicaci n, desarrollada y dise ada por Watchever, otra compa a de Vivendi, posibilita al cliente definir la calidad del video que desea mirar, para facilitar la gesti n del consumo de datos y la utilizaci n de la capacidad de almacenamiento del tel fono, y permite colocar se as, para que los padres puedan controlar el acceso a contenidos para mayores de 16 a os.

Studio cuenta al momento con temporadas completas de 15 series de diferentes g neros, como terror, romance, drama, acci n, aventura, suspenso y ciencia ficci n, que fueron filmadas en distintas partes del mundo. Tambi n ofrece cortometrajes, totalizando m s de 200 videos, cuyo n mero crece semana a semana.
LINK: http://www.panoramaaudiovisual.com/en/2016/10/27/Telefónica-and-vivend...
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