Sony Pixel Power calrec Sony

The 5G journey towards immersive content

19/12/2020

The 5G journey towards immersive content posted: 19/12/2020

by Karen Clark, Head of ANZ Sales, Telstra Broadcast Services

Each generation of new cellular technology has represented a significant step up from the previous one. From the first generation technology in the late 1980s that provided basic voice services, to the 2G that introduced the world to text, picture and MMS services, the 3G that introduced the mobile internet and paved the way for the smartphone, and the 4G that sped everything up and advanced mobile video streaming - each new generation has raised the bar considerably and changed what we understand to be mobile communications.

Arguably though, the change that 5G represents is the most significant of all. Its combination of speed - from a peak speed perspective it is projected up to 10x faster than Australian standard 4G - and lower latency to enable real time experiences means that it can become a ubiquitous technology that can impact our lives at all levels, from device capabilities at home or a venue to the way content is delivered from events and broadcasters to audiences. Devices are just the very start of a world composed of the Internet of Things, autonomous vehicles, Industry 4.0 production and more.

So, as we stand on the cusp of a new year, where are we with the 5G rollout? And, if we narrow our focus down to examine 5G's role for media, what might the future bring?

The state of the art

Despite all the disruptions that the Covid-19 pandemic caused, that 5G rollout has continued apace. If we look at our work in Australia as an example, our 5G network now reaches 44% of the Australian population and that will have expanded to 75% by June 2021. We now have 5G sites in selected areas of more than 60 cities and regional towns around the country, and 40,000 new 5G devices are being connected to our network every week. While there are regional variations, if we look around the world this level of infrastructure support for the technology is becoming the increasing norm, and those numbers of connections are indicative of where we are heading in the short term. In the long term they are only going to increase.

What it enables?

5G enables a range of key technologies that will have potentially big impacts on the media market.

First off though it is worth pointing out that it is already starting to make inroads in sports broadcasting. According to a recent poll, 76% of sports industry decision makers plan to use 5G to drive innovation, and close to the same amount (65%) would happily consider it for remote production. We see 5G contribution as being one of the first widescale uses of the technology in the media space, with untethered cameras able to roam over wide areas being particularly advantageous in the coverage of geographically diverse events such as golf or motor racing. They also hold out the promise of further reducing equipment load outs for all live event coverage and further facilitating the move towards remote production.

And, of course, it potentially changes the economics of distribution. Currently the default model of routing back to a production hub is to use fibre networks, microwave links or satellite. 29% of broadcasters have already expressed an interest in using 5G for video contribution back-up from the field and we expect that number to increase as the use cases grow. The combination of bandwidth and low latency expands new distribution capabilities.

Different spectrum will provide a range of options to cater for coverage in and out of buildings, for example we can use low band spectrum (700Mhz and 850Mhz) for use cases over long distances and ensuring building penetration from outside, while the mid band (3.6Ghz) provides the main bulk of the service.

Next to come is mmWave, large bandwidth, short-range, higher frequency spectrum that brings more speed and capacity into the network to cater for both the explosion in the number of connected devices and massive capacity uplifts where needed. This is the sort of technology needed to connect whole stadia of people at once, allowing them to communicate with each other, watch video highlights, and drive social media.

This is going to be a strong requirement. The average Bundesliga soccer match, as an example of a sporting event in a country with a robust 4G infrastructure, already attracts 43,000 spectators who consume an average amount of data between them of 500GB. [1] Our data shows that 5G device users will likely consume about 2x as much data as 4G. In other words, with consumer demand for more video offerings enabled by 5G, we are going to need the capacity that technology such as mmWave can deliver.

5G network slicing is a key component of the technology's deployment too. This allows network providers to create specific, time-limited networks for different customers with precisely the latency, bandwidth and quality attributes they require. For example, one slice can be created that prioritises high bandwidth and low latency to support broadcast contribution in a specific area, such as a sports stadium; another can be created that maximises the available bandwidth for 8K streaming and so on.

Edge computing enables the processing to be conducted closer to the source of the data. This reduces latency to applications, improves customer experience and can increase the resiliency of those applications. It is here, where we really start to see the benefits to AR and VR applications as the increased processing power is available - and, of course, it is almost infinitely scalable - as the cloud is bought closer to the user to provide a seamless experience.

What is to come?

Quite where this will take us is anyone's guess. We suspect though that the first significant new developments of 5G in media will be felt where it is already in the first stages of deployment, in spo
LINK: https://www.live-production.tv/news/products/5g-journey-towards-immers...
See more stories from liveproduction

Most recent headlines

09/12/2024

Dalet Named an IDC Innovator in Media and Entertainment

Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...

09/11/2024

Dalet Expands Leadership Team to Fuel Next Stage of Growth

Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...

30/10/2024

Drone detection just got a whole lot smarter with ARDRONIS Detect from Rohde & Schwarz

Drone detection just got a whole lot smarter with ARDRONIS Detect from Rohde & S...

26/10/2024

Kelsea Ballerini and Spotify Host Intimate Listening Party To Celebrate Her New Album, PATTERNS'

I love New York City, but I can't stay at the Carlyle anymore, sings Kelsea...

26/10/2024

USA Cheer Adopts NBC Sports Next's SportsEngine Motion

MINNEAPOLIS NBC Sports Next has announced a multiyear technology agreement with USA Cheer, the governing body for sport cheering in the U.S. The organization an...

26/10/2024

Canada's MSCTV Chooses Witbe Virtual NOC for Monitoring

NEW YORK Witbe has announced that Mitchell Seaforth Cable TV (MSCTV), a Dublin, Ontario, Canada-based provider of solutions to telecommunications companies, is ...

26/10/2024

IAB Tech Lab Launches Ad Format Idol' Initiative

NEW YORK The IAB Tech Lab has launched Ad Format Idol, an initiative to standardize emerging connected TV ad formats....

26/10/2024

T-Mobile Pledges Up to $1 Million for Ongoing Hurricane Recovery Efforts

BELLEVUE, Wash. T Mobile has announced a Rally for Relief effort to help those impacted by recent hurricanes. As part of the campaign, the cellphone carrier sai...

26/10/2024

Comercio TV Taps Broadpeak for OTT Video Delivery and Monetization

CESSON-SEVIGNE, France Broadpeak said Comercio TV, the Spanish-language OTT financial-news channel, has adopted its's software-as-a-service (SaaS) platform ...

26/10/2024

Africana Studies at Berklee to Induct Kid 'n Play into Berklee's Hip-Hop Hall of Fame

Africana Studies at Berklee to Induct Kid 'n Play into Berklee's Hip-Hop...

25/10/2024

What to Watch: These 7 DFP-Supported Films From 2024 Will Inspire You to Organize for Change

It's easy to become overwhelmed when thinking about the current state of the...

25/10/2024

Fall in Love With Your Monster

PARK CITY, UTAH - JANUARY 18: (L-R) Tommy Dewey, Melissa Barrera, Kayla Foster, Meghann Fahy, and Edmund Donovan attend the 2024 Sundance Film Festival Your Mo...

25/10/2024

How Matthew Belloni Preps for a Live Recording of His Hit Ringer Podcast, The Town'

Curious about what's going on behind the scenes in Hollywood? Odds are Matth...

25/10/2024

SBS celebrates the Festivals of Lights with distinctive content to entertain all Australians

SBS celebrates the Festivals of Lights with distinctive content to entertain all...

25/10/2024

L3Harris Technologies Reports Strong Third Quarter 2024 Results, Increases 2024 Guidance

Highlights* Orders of $7.2 billion; book-to-bill of 1.4x Revenue of $5.3 billi...

25/10/2024

L3Harris, Palantir CEOs Discuss Strategic Partnership on CNBC's "Closing Bell: Overtime"

On Oct. 24, Chris Kubasik and Alex Karp sat down with CNBC's Morgan Brennan ...

25/10/2024

Meta Quest to Offer 52 NBA Games in VR for 2024-2025 Season

Meta Quest, a division of Facebook owner Meta, has announced it will continue its virtual reality broadcasts of regular-season NBA games for the fourth consecut...

25/10/2024

Disney Expected to Announce Major AI Initiative'

Disney one of the world's largest owners of intellectual property is getting ready to unveil a major AI initiative that will focus primarily on post-produ...

25/10/2024

Broadcast Solutions establishes CTO Office to drive innov...

Broadcast Solutions, one of Europe's largest media systems integration groups, has extended its technical leadership with two key appointments. Pierre Mestr...

25/10/2024

Unified Streaming fortifies customer ties with two new hi...

Unified Streaming, a leading streaming software company, has hired Valentijn Siebrands, an industry veteran, as its new streaming solutions manager. The company...

25/10/2024

Imagine Communications John Mailhot Receives 2024 David S...

Imagine Communications' John Mailhot was awarded the prestigious 2024 David Sarnoff Medal during SMPTE's annual Awards Gala, held on October 24 at the R...

25/10/2024

Independent Midwest Broadcaster selects Rohde & Schwarz TE1 liquid-cooled transmitter to expand audience reach

Independent Midwest Broadcaster selects Rohde & Schwarz TE1 liquid-cooled transm...

25/10/2024

Mexico's First Virtual Production Game Show Produced with Blackmagic Design

Mexico's First Virtual Production Game Show Produced with Blackmagic Design Brie Clayton October 25, 2024 0 Comments Club Cin polis Desaf o India...

25/10/2024

Using invisible effects to hide a stage light in Adobe After Effects

Using invisible effects to hide a stage light in Adobe After Effects Graham Quince October 25, 2024 0 Comments Lasers, dinosaurs and space VFX are coo...

25/10/2024

Improve your Color Grading using these simple steps in DaVinci Resolve 19

Improve your Color Grading using these simple steps in DaVinci Resolve 19 Kasia Jarco October 25, 2024 0 Comments Do you truly understand how to color...

25/10/2024

Brighter Eyes

Jenny Priestley talks to the BFI's Douglas Weir who oversaw the restoration of a much-loved animated classic, which returns to UK and Ireland cinemas today ...

25/10/2024

Comercio TV Chooses Broadpeak to Optimize OTT Video Deliv...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

25/10/2024

Amagi Partners With Allrites to Expand the Global Distrib...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Allrites, a premium con...

25/10/2024

Studio Technologies Enhances ST 2110 Integration with Mer...

Studio Technologies, Inc., a pioneer in high-performance audio, video, and fibre-optic solutions, has long been at the forefront of the professional broadcast a...

25/10/2024

QuickLink Improves Remote Production for Saturday Night T...

QuickLink, empowering creatives to exceed modern-day standards of production, has been instrumental in easing the remote production challenges of ITV Studios...

25/10/2024

stYpe AI Glue and StypeCentral Advance the Art of TV Tale...

stYpe, a globally active innovator of virtual studio production resources, reports strong interest in the latest additions to its wide range of broadcast-qualit...

25/10/2024

Top Argentine Music Facility Casa Frida Estudio Chooses P...

Casa Frida Estudio, one of the most prestigious music facilities in Argentina, has upgraded its main control room to Dolby Atmos specifications and installed a ...

25/10/2024

Frequency expands Managed Channel Services to Europe at M...

Frequency, the engine behind many of the world's best-known streaming television channels, announces the European expansion of its Managed Channel Services ...

25/10/2024

InnovateUK and EU Approve Funding for Immersive Technolog...

Disguise, an HPA-Award-winning immersive experience company, has received £1.2 Million in funding from Innovate UK and the EU as part of a larger investment int...

25/10/2024

MASORANGE AND AGILE CONTENT RENEW THEIR COLLABORATION AGR...

Through this agreement, MASORANGE will incorporate new AGILE CONTENT technologies into its television service, enhancing customer experience with optimum servic...

25/10/2024

Swiss Indoors Basel 2024 delivered with Appear X Platform

Appear, a global leader in live production technology, is proud to announce its role as an official provider of cutting-edge broadcast transmission solutions fo...

25/10/2024

MSCTV Chooses Witbes Virtual NOC for Proactive Live TV Mo...

Witbe (Euronext Growth FR0013143872 ALWIT), a global leader in test automation and monitoring technology for video service providers, today announced that M...

25/10/2024

Unified Streaming fortifies customer ties with two hires

Unified Streaming, a leading streaming software company, has hired Valentijn Siebrands, an industry veteran, as its new streaming solutions manager. The company...

25/10/2024

Independent Midwest Broadcaster selects Rohde and Schwarz...

Competitive search leads Toledo's WLMB-TV 40 to TE1 based on energy efficiency and durability As part of its effort to reach a wider audience, the Toledo-b...

25/10/2024

IBC Accelerator Programme 2025 - Call For Industry Challe...

IBC announces the Call for Challenges for the 2025 Accelerator Media Innovation Programme, inviting proposals for transformative, fast-track innovation projects...

25/10/2024

TVN Deploys Lawo AoIP Technology in New OB Truck

HANNOVER, Germany TVN Live Production is using a variety of solutions and technologies from Lawo in its new TVN- 8UHD OB truck, which it unveiled at this year&#...

25/10/2024

LG Ad Solutions Joins Innovid's Harmony Initiative

NEW YORK Innovid, a software platform for the creation, delivery, measurement and optimization of connected TV (CTV), linear and digital advertising, said LG Ad...

25/10/2024

Hightouch Launches New CTV Advertising Offering

SAN FRANCISCO Consumer data platform provider Hightouch has announced a new solution it said will streamline and accelerate connected TV (CTV) advertising....

25/10/2024

Max Adds DAZN's Sports Offering in Spain

MADRID Warner Bros. Discovery's streaming service Max has reached a new agreement with DAZN that will give Max customers in Spain access to the premium spor...

25/10/2024

Beloved Genre-Benders Karate Make a Fitting Comeback

Beloved Genre-Benders Karate Make a Fitting Comeback Its one of the decades feel-good music stories: How the legendary alumni acts rediscovery led to rereleas...

25/10/2024

Berklee Presents Holiday Extravaganza: Duke Ellingtons Nutcracker Suite and Christmas Vibes Featuring Warren Wolf

Berklee Presents Holiday Extravaganza: Duke Ellingtons Nutcracker Suite and Chri...

25/10/2024

Canadian engineer Elias Ghannoum wins 2024 Lord Kelvin Award

The IEC has awarded its annual Lord Kelvin Award to the Canadian engineer, Elias Ghannoum. The award recognizes exceptional and long-term contributions to globa...

25/10/2024

Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos

25 October 2024, 16:00 (PDT) Dolby and Jin from BTS Celebrate His New Single I'll Be There in Dolby Atmos Love Jin More In Dolby | #LoveMoreInDolby F...

25/10/2024

JazzCash and Dgpays Join Forces to Enhance Marketplace Payments in Pakistan

25 Oct 2024 JazzCash and Dgpays Join Forces to Enhance Marketplace Payments in Pakistan Amsterdam and Dubai, 25 October 2024: VEON Ltd. (Nasdaq: VEON, Euronext...

25/10/2024

Monthly Rewind: Groundbreaking Colour Innovation, Unreal Engine, The Academy Museum, and more.

October has been a wicked month across Technicolor Group! So much so, we introdu...