
In the AfricaCast 2013 event, Sylvain B letre looks at another major operator present in Africa - Orange - already doing VoD below the radar and asks: Are African telcos ready to launch VoD in the short term?
Delegates to AfricaCast 2013 last were treated to a demonstration of a mobile content service. Those involved should have heeded the old saying among broadcasters: never work with children, animals or technology. The demonstration ran over a 3G network of a South African operator.
The tests which were made before the session ran perfectly but when the moment arrived, the images streamed were of such poor quality that someone in the audience described it as a radio programme.
The impact of the VoD uptake on local African telecoms operators is clear: in the years to come they will need to re-engineer their data models and invest in infrastructure to get a share of the free and paid VoD segment. The obvious path for them is to partner with exisiting VoD platforms and with local and international content providers.
But don't be fooled! Although YouTube is doing very well across the continent (see video clip interview links at the bottom of this story), mass VoD usage will not happen quickly. African telecoms operators are not in a rush to launch VoD for a simple technical reason: the bandwidth available on their network is still too limited in most places.
But in African urban areas, especially where broadband internet price wars are taking place between telcos, VoD and free or premium music streaming will be a major incentive for consumers to buy expensive DSL or 3/4G-LTE packages. Video streaming or downloads for film and TV programmes requires much more bandwidth and in most places, neither the pricing nor the networks are ready yet.
In the meantime, building on its VoD experience in developed markets, Orange has discreetly led the way in the VoD space among African telcos. This is part of Orange's long term strategy plan and brand visibility. Other African-located telcos have VoD up their sleeves. Take a look at our report on VoD platforms in Africa (http://www.balancingact-africa.com/reports/broadcast/vod-in-africa-a-revi) to see what's happening.
On the technology front Orange supplies VoD solutions over Mobile TV, IPTV and the Internet. It is paying special attention to local content appealing to local audiences, particularly in French and Arabic. Orange's reach with VoD right now spreads across mainly Francophone countries: Mauritius, Senegal, Tunisia. It also launched in Egypt. It offer it on the following platforms:
1) VoD over mobile
Two of Orange operations offer Mobile TV over 3G: Orange Tunisia provides a Free Mobile TV including a paid VoD service with local content; Orange Senegal has a mobile TV bundle including paid VoD service with local content.
2) VoD over IPTV
VoD services as a part of Orange TV offer includes live TV and VoD bundled with a broadband internet subscription
Orange Senegal
- VoD on TV screen only
- subscribers need equipment (Livebox2 and TV decoder) to access the VoD service
- Local content (with over 350 video programmes)
- Agreement with Canal only for live TV
o Orange Mauritius
- IPTV solution with a multi-screen extension
- subscribers need a TV decoder to access the VoD service. They can opt for a Livebox2.
- 700 video programmes, about 20% of the programmes are Mauritian.
3) VoD over the Internet
o Orange Mauritus
- Free VoD service accessible from orange.mu ( video channel offer )
- Web only
- Content provided by Dailymotion
o Orange Senegal
- Using OpenVoD solution provided by Dailymotion
- Web only
- Paid VoD service launched in Q3 2013 targeting the diaspora
- Local content
o Mobinil - LINKdotNET (Mibonil ISP)
- Paid VoD service for LinkDotnet ADSL subscribers
- Web only
- Arabic content: Shofha catalogue (exclusive content rights) and content provided by Rotana*.
According to a new research by broadband network solutions firm Sandvine,
video traffic on mobile networks in Africa is to grow faster than in any other region before it, despite only currently accounting for less than 6% of traffic. The African market is especially unique, as most users are connecting to the internet for the first time through mobile devices we predict Africa will be the fastest video adopter and operators will respond with creative device-and application-based service tiers.
If you are still not convinced about the VoD case for Africa, our VoD report and this newsletter issue provide plenty of clues for VoD uptake across Africa in the years to come.
*Note: Rotana Media Group is a regional media powerhouse: it developed a range of landmark media offerings across a spectrum of disciplines including Broadcast, Film, Music, Digital and Media Services. Designed exclusively to meet the technological needs of the entertainment industry, its contemporary Saudi Arabia headquarters are the central point of this global business, delivered through five regional offices located in Jeddah, Kuwait, Dubai, Beirut and Cairo.
- See more at: http://www.balancingact-africa.com/news/broadcast/issue-no168/top-story/...
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...