Sony Pixel Power calrec Sony

Ratings Roundup: NBA on ABC Viewership Up 13% From 2020-21

08/04/2022

Ratings Roundup: NBA on ABC Viewership Up 13% From 2020-21 By SVG Staff

Friday, April 8, 2022 - 10:29 am

Print This Story | Subscribe

Story Highlights

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NBA on ABC's ratings are up 13%, NFL Live has its best March audience since 2015, and more.

NBA on ABC Viewership Up vs. Last Two Seasons The 2021-22 regular season viewership for the NBA on ABC was up from the last two years, according to Nielsen. The 19-game package averaged 3,026,000 viewers, up 13 percent vs. last season and up 3 percent from the 2019-2020 campaign.

NBA Countdown delivered by Papa John's, the NBA on ABC pregame show, averaged 1,451,000 viewers, which was up 8 percent vs. last year and up 3 percent from two seasons ago.

The NBA on ABC package includes games on Christmas Day as well as the NBA Saturday Primetime on ABC presented by Meta Quest series and the ABC Sunday Showcase presented by Reese's Peanut Butter Cup series. The NBA on ABC will continue throughout the NBA Playoffs, culminating with the NBA Finals.

NFL Live Has Best March Audience Since 2015

NFL Live delivered its most-watched month of March in seven years (2015), with its monthly audience spiking during NFL Free Agency, continuing a streak of multiyear viewership highs for the show dating back to September 2021 and the start of the this past NFL regular season.

During the NFL's negotiating period and the first day of free agency (March 14-16), NFL Live averaged 462,000 viewers a show (4-5 p.m. ET), up 41% from the equivalent three days in 2021 (March 15-17). Spanning the entire month of March, NFL Live averaged 393,000 viewers per show on ESPN, its best March average since 2015, including a 42% increase over 2021, 30% from 2020 and 36% from 2019. Additional highlights:

In the key Persons 18-49 demo, NFL Live was up 47% year-over-year for the month

Monday, March 14, averaging 511,000 viewers, represented the show's most-watched episode for the month

Leading into NFL Live during the NFL's negotiating period and first day of free agency (March 14-16) were three SportsCenter Special: NFL Free Agency Countdown shows (3-4 p.m.), which averaged 362,000 viewers each episode

Kansas vs. UNC Sets NCAA Men's Championship Record

CBS Sports and Turner Sports' exclusive coverage of April 4's NCAA Division I Men's Basketball National Championship - Kansas defeating North Carolina, 72-69, with the biggest halftime comeback in championship game history - airing across TBS, TNT and truTV produced the most-viewed NCAA Men's Championship Game telecast ever on cable television. The Kansas/UNC game delivered an average of 18.1 million viewers, based on total audience delivery, an increase of 4% over last year's national championship (Baylor vs. Gonzaga).

The Kansas/UNC telecast was the third most-watched college basketball game in cable TV history, with April 2's UNC/Duke Final Four National Semifinal matchup (which averaged 18.5 million viewers) ranking second all-time.

The 2022 NCAA Men's Tournament airing across TBS, CBS, TNT and truTV averaged 10.7 million total viewers and a 17.0 share (the percentage of households or viewers who are watching television at that time) for its 67 live game telecasts, both up 13% over last year. The 17.0 share is the best for the entire NCAA Men's Tournament since 1994.

NCAA March Madness Live set multiple all-time records for last night's Kansas/UNC championship, including the largest audience and most minutes consumed for a single game in MML history. Kansas/UNC netted a peak of 1.6 million concurrent streams, breaking the previous record set just two days prior during the Duke/UNC showdown. This year's NCAA Men's Tournament generated the most live uniques for any full tournament in MML history, a 12% increase over the previous record year set in 2019.

Official NCAA Men's March Madness social handles generated record engagement for this year's NCAA Men's Tournament, with a 58% increase vs. the previous all-time high, set in 2021. For last night's Championship Game, social engagements saw a 33% lift compared to the prior record.

NCAA Women's Basketball Championship Nets 4.85M Viewers

South Carolina's wire-to-wire victory in the 2022 NCAA Division I Women's Basketball Championship scored 4.85 million viewers April 3 to become the most-watched women's title game since 2004, and the fourth largest audience to watch a women's championship game since ESPN began exclusively airing the NCAA Division I Women's Basketball Tournament in 1996.

The 4.85 million viewers tuning in across ESPN networks Sunday was the most-watched cable program of the day, an audience increase of 18 percent year-over-year and 30 percent from 2019. The matchup peaked from 10-10:15 p.m. ET with 5.91 million viewers across ESPN, ESPN2 and ESPNU, as South Carolina captured its second national title during ESPN's MegaCast presentation.

ESPN's commitment to women's basketball has never been stronger and this year's viewership numbers are a clear indication of the growing popularity of the sport and the NCAA Women's Tournament, says Nick Dawson, ESPN vice president of programming and acquisitions. Since ESPN began exclusively televising this event more than two decades ago, we have consistently strived to raise the bar in our presentation, and we are particularly gratified by our expanded coverage and the introduction of new elements like the MegaCast this year. We look forward to working with the NCAA to further enhance our presentation in the years ahead.

Most-Watched Final Four in a Decade

The 2022 NCAA Women's Final Four is the most-watched Final Four weekend since
LINK: https://www.sportsvideo.org/2022/04/08/ratings-roundup-nba-on-abc-view...
See more stories from svg

Most recent headlines

13/03/2025

FCC Chairman Carr Launches Massive Deregulation Initiative

WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...

13/03/2025

SDVI Integrates Rally With Spectra Vail

SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...

13/03/2025

FCC Approves Gray's Acquisition of KXLT

ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...

13/03/2025

NAB Show 2025 Exhibitor Insight: Blackmagic Design

TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...

13/03/2025

Watch Student Naomi Soleils Folk Pop Performance on The Voice

Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions. ...

13/03/2025

Relive the Magic as GeForce NOW Brings More Blizzard Gaming to the Cloud

Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library. Prepare to weather epic gameplay in the cloud, tackling the genr...

13/03/2025

Gaming Goodness: NVIDIA Reveals Latest Neural Rendering and AI Advancements Supercharging Game Development at GDC 2025

AI is leveling up the world's most beloved games, as the latest advancements...

13/03/2025

Drop It Like It's Mod: Breathing New Life Into Classic Games With AI in NVIDIA RTX Remix

PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

12/03/2025

FAST now transcends back catalog content

More than 70% of FAST programming has been produced since 2010, according to new Gracenote report NEW YORK March 12, 2025 Gracenote, the content data busin...

12/03/2025

Viamedia Adopts ShowSeeker Pilot To Streamline Ad Workflows

GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...

12/03/2025

Mediagenix Appoints Wael Yasin as Sales Director Central Europe

BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....

12/03/2025

Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029

LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...

12/03/2025

Comcast Technology Solutions Upgrades to Interra Systems BATON Version 9

CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....

12/03/2025

Nevion announces new 400G addition to its eMerge SDN media fabric offering

Nevion announces new 400G addition to its eMerge SDN media fabric offering Brie Clayton March 12, 2025 0 Comments High-capacity switch enhances existi...

12/03/2025

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol

DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol Brie Clayton March 12, 2025 0 Comments Feature film relies on DaVinci Resolve Studio for ...

12/03/2025

SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally Sweden 2025

SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...

12/03/2025

Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations

Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits. By Madd...

12/03/2025

Offering a broad umbrella for IP standards

TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...

12/03/2025

Warner Bros Belgium takes a new approach to its post production workflows

The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks By Matthew Corrig...

12/03/2025

Another VFX company suspends operations

Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months By Jenny ...

12/03/2025

Bitcentral to Showcase AI-Powered Innovations for Smarter...

Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation Bitcentral, a leader in media workflow solutions, is set to ...

12/03/2025

Jeff Lilly Named WGN-TV Director Of Technology

CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....

12/03/2025

Survey: Consumers Want More Shoppable TV Experiences

MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...

12/03/2025

IP Showcase To Focus On IP, Broadcast Tech Convergence at 2025 NAB Show

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...

12/03/2025

Comcast Boosts Internet Speeds for More Than 20 Million Customers

PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....

12/03/2025

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14

Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14 Brie Clayton March 11, 2025 0 Comments Makin' Waffles with Elly Wade During Marc...

12/03/2025

Ross Video Strengthens Cloud Leadership with Appointment of Aaron Tunnell

Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...

12/03/2025

VEON to release 4Q 2024 trading update on 20 March 2025

12 Mar 2025 VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...

12/03/2025

Getting Set for the Winter Olympics: Inside SVT's Ongoing Software-Based Production Evolution

Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...

12/03/2025

Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful

Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...

12/03/2025

Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptual Displays

Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...

12/03/2025

Sky Sports Unveils Exciting Plans for 2025 Formula 1 Coverage

With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...

12/03/2025

Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz transmission solutions

Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...

12/03/2025

Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby Double-Header

Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...

12/03/2025

FOR-A America Introduces Top of the Line HANABI Series Switcher at NAB 2025 Exhibition

New HVS-Q12 Represents a Quantum Leap in Switcher Design...

12/03/2025

Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity Solutions for the Brazilian Market

Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...

12/03/2025

Congratulations to all our clients who have achieved TAG certification through our independent validation

ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...

12/03/2025

Moonlight: Thales Alenia Space to develop the space segment of the navigation system orbiting around the Moon

Facebook Twitter LinkedIn Moonlight: ESA program to create a satellite con...

12/03/2025

Thales among the world's top 100 most innovative companies for the 12th year, according to Clarivate

Facebook Twitter LinkedIn In 2025, Thales ranks among the top 0.01% of the...

12/03/2025

CCPC sponsored TV series The Complaints Bureau returns to RT One

Consumer show back following hugely successful first series 10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...

11/03/2025

Give Me the Backstory: Get to Know Amel Guellaty, the Writer-Director of Where the Wind Comes From

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...

11/03/2025

ST Engineering iDirect's Public Safety Solution Wins MSUA Satellite Mobile Innovation Award 2025

The solution delivers reliable, scalable and secure connectivity for critical pu...

11/03/2025

Weigel Broadcasting Taps Harmonic for Cloud-Based Playout-to-Delivery

SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...