K-Pop star JENNIE has cemented herself as a powerhouse solo artist with more than 40 million monthly listeners on Spotify. And on February 27, JENNIE and Spotify welcomed 200 of her dedicated fans into Rubify, a celebration of her debut solo album, Ruby. Held in Seoul ahead of the album's release, the event brought fans up close and personal with JENNIE as they got an immersive look into her artistic vision.
This album means everything to me-it's my story, told through my voice and my vision, JENNIE said. Shakespeare's concept of the seven stages of life really resonated with me, so I wanted to explore those emotions-from innocence and love to power, reflection, and legacy. It felt like the perfect way to introduce myself as a solo artist and show every side of who I am. I was inspired by the play aspect, with the curtains revealing my next step in my career.
NEXT
During the event, fans were treated to an exclusive first listen of Ruby, which JENNIE personally introduced with heartfelt anecdotes about her creative process.
Photo Credit: Evoto
Offstage, fans had access to a curated experience that further immersed them in the world of Ruby, which featured special areas for photo opportunities and exclusive Rubify merch giveaways.
JENNIE's global impact on Spotify Since emerging as a solo artist, JENNIE has captivated audiences worldwide and ended 2024 by ranking eighth on Spotify Wrapped's Global Top K-Pop Artists list. Her prerelease tracks-Love Hangover featuring Dominic Fike, and ExtraL featuring Doechii-also made impressive debuts, both breaking into our Top 50 Global chart on their respective release days.
In addition, JENNIE's music has been spotlighted across major global editorial playlists, including K-Pop ON! and Today's Top Hits.
JENNIE's solo journey has been incredible to watch, said Jungjoo Park, Spotify's Head of Music, South Korea. Ruby is already proving to be a defining milestone, and it was an honor to be able to bring her enthusiastic fans together for this special event. We're proud to help share this new chapter with the world, and remain committed to supporting Korean artists by providing them with a global platform and fostering deeper connections with their fans.
Fans who want to dive deeper into Ruby can also look forward to exclusive content on our K-Pop ON! Video Podcast channel, dropping on March 9.
Click here to pre-save JENNIE's debut album Ruby ahead of its release on March 7.
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K-Pop star JENNIE has cemented herself as a powerhouse solo artist with more than 40 million monthly listeners on Spotify. And on February 27, JENNIE and Spotify welcomed 200 of her dedicated fans into Rubify, a celebration of her debut solo album, Ruby. Held in Seoul ahead of the album's release, the event brought fans up close and personal with JENNIE as they got an immersive look into her artistic vision.
