
UnivisionDeportes.com, juanfutbol Team Up for Facebook Soccer Channel By Troy Dreier, Contributor, Streaming & Digital
Monday, June 26, 2017 - 10:02 am
Print This Story
Story Highlights
It always works: When the older powerhouse teams up with the flashy young upstart, it always seems to create something memorable. The latest example is UnivisionDeportes.com partnering with juanfutbol. Joining together, they've created a must-see channel for soccer lovers.
As fans of the beautiful game know, UnivisionDeportes.com is the leading Hispanic sports site for soccer and much more. Less well known in the U.S., juanfutbol was created in 2014 as a sports site for young and connected fans who grew up online. It's attracted millions with unique storytelling and constant innovation.
Realizing how well they could work together, the two started talking last year, and that led to the creation of a Facebook channel that combines both their strengths. Designed for a Hispanic American audience, the juanfutbol Facebook channel appeals to young, U.S.-based soccer fans. It's a social-first platform that includes content on Liga MX, the U.S. and Mexican national soccer teams, the MLS, and a variety of other teams and tournaments.
We bring the knowledge of our audience and our distribution to our sites and our social media platforms, explains Juan Pablo Convers, vice president of business development for Univision Digital. They bring in their editorial and storytelling strength and tools. Together, we generate a new product which we think is a good opportunity in the market for a younger millennial soccer enthusiast audience.
While a lot of sports sites rehash last night's game, juanfutbol stands out with its attitude, storytelling, and snackable content delivered in Spanish, English, and Spanglish. It doesn't offer game highlight clips. Instead, much of its content is fast-turnaround meme-like content that's perfect for sharing. It's a site that doesn't take itself too seriously, playing around with the teams and audience.
A few years ago, a project like this would have its own website, but today the clear choice is to launch on Facebook. Working with the biggest social network helps with sharing and visibility, and boosting social is crucial for the channel's success. While juanfutbol only launched on Facebook earlier this month, it already has more than 3 million followers and likes.
About 30% of the channel's content is video, some in the form of video slideshows, created in-house from agency content. Videos might choose the best player of a game or compare players, with about half of videos in English. All videos are on-demand clips now, but look for the channel to stream live in just a few weeks. juanfutbol's Mexican site has a lot of success with live video, and the Facebook channel will mirror that. Live streams will show fanatics called Juanaticos discussing their likes and dislikes. It will be unscripted and feel like friends hanging out.
For Univision Deportes, creating content designed for Facebook is a change. The company is used to generating video for its TV sites or its own online properties, material that might go to Facebook as a secondary window. Leading with a social online play helps it bring in a younger audience of second- or third-generation U.S. Hispanics who might have family roots with a specific team. These fans like the mix of Spanish and English, and want short, snackable content. The channel makes a special effort to solicit feedback on everything it presents. Should a penalty shot have been called? Is player A better than player B? Juanfutbol wants fans to respond.
We want to talk with them, they want to talk to us. We want to give them a voice and this is a great place to have a voice, Convers says.
Univision and juanfutbol will share revenues from the channel, with monetization happening through sponsorships and branded content. juanfutbol has its own in-house content studio, so its team can sit down with a brand or agency and come up with a custom solution to fit their goals.
Juanfutbol U.S. won't stay confined to Facebook. The plan is to bring it to other social platforms as it grows. Convers sees Instagram as a logical extension, and believes it will integrate with messaging apps like WhatsApp and Messenger. For now, though, he's content to grow the platform slowly. The important thing is creating a clearly defined channel with its own voice and opinion. That's the base for building an ongoing dialog with fans. Growth will happen organically, with fans showing how they want to interact with juanfutbol.
The most important thing is to develop a product that the audience loves, and I say love because that's what juanfutbol has created in Mexico, Convers says. We don't want to be a reference medium. We want to have a love relationship and for them to recognize us as one more fan-but a fan that has a lot of knowledge and likes to have fun around soccer.
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...