--
29 August 2013, Kuala Lumpur, Malaysia: The GSMA, in association with local mobile operators, today launched new research exploring how privacy concerns can impact the adoption of mobile apps and services in Indonesia. The study of more than 1,500 Indonesian mobile users shows that increased transparency and choice in how their personal data is collected and shared could boost take-up of mobile apps in Indonesia. The mobile apps market globally is worth USD $29 billion and growing at 36 per cent per annum1. The research was presented at a Data Protection and Privacy Conference hosted by the GSMA, Celcom Axiata and DiGi in Kuala Lumpur.
Tom Phillips, Chief Government and Regulatory Affairs Officer at the GSMA commented: It is clear that mobile users are concerned about their privacy and are more likely to interact with apps and receive targeted promotions if they feel it is respected. We urge developers of mobile services and apps to look at the various best practice privacy guidelines available, including those published by the GSMA2 and the NTIA3, and start incorporating these into their services. Being honest and transparent with customers boosts their confidence and trust when engaging with what you have to offer.
More Safety, More Mobile Services
The study reveals that better privacy safeguards will alleviate mobile users' concerns and encourage adoption of mobile services and apps:
Eighty per cent of Indonesian mobile Internet users surveyed are concerned that apps might collect personal information without their permission, and over half of those with concerns limit their use of apps but would use them more if they felt sure their personal information was better safeguarded; and
Seventy-four per cent of mobile Internet users would consider receiving targeted location-based advertising from a company that asked for their permission first.
Consumers Call For Greater Control Over Personal Data
The research issued today indicates that mobile users want to understand and easily control what types of personal data the different mobile services can access on their devices:
Seventy-three per cent of those who download apps try to find out what information an app wants to use and why before installing it;
Seventy-three per cent of Indonesian mobile users want to set their own preferences for the types and timing of ads they receive on their mobile devices;
Seventy-four per cent of mobile Internet users agree to privacy policies without reading them, mainly because they are too long ; and
Eighty-eight per cent of mobile internet users think an industry accredited privacy icon displayed on mobile internet sites they visit (e.g. to indicate the anonymous collection of personal information) would encourage them to accept targeted ads.
The research also found that mobile users value their privacy but do not want to be burdened by long legalistic privacy notices before they can use an app. They want short, simple and easily recognisable icons to help them understand what they are agreeing to. For example, apps that wish to share a user's location with advertisers could display a graphic icon and require them to agree. Such icons are likely to strengthen users' trust with mobile service providers and apps and encourage them to interact with those services more, benefitting both themselves and business.
Safeguarding Personal Information Is Key
Mobile users hold their mobile operator primarily responsible for safeguarding their personal data but want all companies accessing their personal information to respect their privacy rights, irrespective of the type of smartphone, the service or the app they use. They also look to regulators and mobile operators for help when their mobile privacy is invaded:
More than half (61 per cent) of Indonesian mobile users think their mobile network operator is responsible for safeguarding their personal information even in situations where the operator has no actual control in practice, for example, when they download an app from an independent app store;
Sixty per cent of mobile users believe a consistent set of rules should apply to any company that has access to their location, irrespective of how they obtain this information; and
Eighty per cent of Indonesian mobile users said they would contact a regulator/data protection authority and/or their mobile operator, if they suffered a serious invasion of privacy while using an app, regardless of who was responsible.
Phillips continued: As new data protection laws are being considered in Indonesia, policymakers and industry players have a great opportunity to work together to understand how best to address privacy in the context of mobile devices, and to support opportunities for innovation in privacy management.
The research in Indonesia was conducted by Futuresight Ltd and sponsored by the GSMA in association with XL Axiata. To see the full survey results from Indonesia, visit: www.gsma.com/publicpolicy/mobile-and-privacy/resources.
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
-- 
