Plano, Texas. Cinemark Holdings, Inc. (NYSE: CNK), one of the worlds largest motion picture exhibitors, today announced that it will provide a closed captioning option for people who are deaf or have significant hearing loss in all of its first-run theatres. Cinemark is installing captioning systems on a rolling basis across its circuit in conjunction with the chains conversion to an all-digital format. Installation started early this year and about half of Cinemarks theaters in California already have captioning capability. Cinemark will be able to offer closed captioning at all of its first-run theaters by mid 2012.
Movie captions convey the dialogue, narration, musical cues, and key sound effects, speaker identification and other auditory information, in the form of written text for those viewers who have significant difficulty hearing the movie sound track. Closed captions are relayed-in sync with the movie-only to members of the audience who choose to receive them via a personal display device. The captions are not visible on the screen to the rest of the audience.
The Association of Late-Deafened Adults (ALDA), an advocacy group for those with who have lost some or all of their hearing, applauded Cinemarks commitment. Cinemark has worked closely with ALDA in setting the time-table for installation of captioning capability in California. ALDA also agreed to dismiss a lawsuit the organization filed in late 2010 over captioning issues in Cinemarks California theatres. They were represented by Sid Wolinsky and Kevin Knestrick of Disability Rights Advocates (DRA), a non-profit legal center, headquartered in Berkeley, California, and John Waldo, an attorney whose practice focuses on the needs of those with hearing loss.
We are pleased with Cinemarks support for captioning. This decision makes first-run movies available to millions of patrons who are deaf and hard-of-hearing in California. They deserve to participate in this quintessential American experience, said Mr. Knestrick. We want to commend Cinemark for the prompt and cooperative way it resolved this case, Mr. Waldo said. Linda Drattell, a plaintiff in the case, commented, I am delighted that around this time next year people who are deaf and hard-of-hearing will be able to watch first-run movies at Cinemark theaters throughout California.
Cinemark selected the CaptiView Closed Caption Viewing System (CaptiView) from Burbank-based Doremi Cinemas LLC to transmit the closed captions to audience members who desire the assistance of captioning. CaptiView provides captioning to those who have significant difficulty hearing the movie soundtrack via an OLED display on a bendable support arm that fits into the theater seat cup holder. This device, provided to movie patrons upon request, operates on an internal wireless system and can be used in any seat in the theatre. The OLED screen provides exceptionally clear captions. The device is also equipped with a privacy visor, which ensures that the captioning has no impact on neighboring movie patrons.
Cinemark was pleased to collaborate with ALDA, said Michael Cavalier, General Counsel and Senior Vice President of Cinemark, USA, Inc. The conversion to digital cinema has facilitated the development of closed captioning systems like CaptiView. We now have a platform that makes full implementation of a captioning system viable. Cinemark has worked closely with our suppliers to make certain that we are providing the highest quality closed caption system, he added. Laura Franze, a partner with the law firm of Hunton & Williams LLP, who represented Cinemark in working out the settlement with ALDA, commented Cinemark has long recognized the importance of making the movies it exhibits accessible to deaf and hard-of-hearing audiences and has supported captioning in different forms for many years. With the conversion to digital cinema and the development of digital closed captioning systems like CaptiView, Cinemark was moving ahead to full implementation of closed captioning even before this lawsuit was filed.
Michael Archer, Vice President of Digital Cinema at Doremi noted, When we began the in-house design of the CaptiView product two years ago, we worked closely with Cinemark, our long-term partner, to create a viable, high-quality product that displays closed captions for digital cinema. We are pleased to have this opportunity to work with Cinemark to provide captioned movies to their patrons across the country.
About Cinemark Holdings, Inc.
Cinemark is a leading domestic and international motion picture exhibitor, operating 430 theatres with 4,945 screens in 39 U.S. states, Brazil, Mexico and 11 other Latin American countries as of December 31, 2010. For more information, please go to www.cinemark.com .
About the Association of Late-Deafened Adults
The Association of Late-Deafened Adults (ALDA) is a not-for-profit organization incorporated under the laws of the State of Illinois. The Association of Late Deafened Adults advocates on behalf of the 38 million Americans who have lost some or all of their hearing. For more information, please visit www.alda.org.
About Disability Rights Advocates (DRA)
Disability Rights Advocates (DRA) is a non-profit legal center, which for nearly twenty years, has specialized in high-impact class action litigation on behalf of people with all types of disabilities. DRA litigates nationally and has offices in Berkeley, California and New York City.
About Doremi Cinemas LLC
Doremi Cinema LLC is the digital cinema hardware division of Doremi Labs Inc. located in Burbank California. For nearly 25 years, Doremi has been providing award winning hardware solutions for cinema, broadcast, presentation and special venue markets. Having shipped over 22,000 servers into the cinema market, Doremi is the global leader in cinema server technolo
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Plano, Texas. Cinemark Holdings, Inc. (NYSE: CNK), one of the worlds largest motion picture exhibitors, today announced that it will provide a closed captioning option for people who are deaf or have significant hearing loss in all of its first-run theatres. Cinemark is installing captioning systems on a rolling basis across its circuit in conjunction with the chains conversion to an all-digital format. Installation started early this year and about half of Cinemarks theaters in California already have captioning capability. Cinemark will be able to offer closed captioning at all of its first-run theaters by mid 2012.
