Introducing Texas to Amazon Wine

Introducing Texas to Amazon Wine

Amazon customers can now order boutique wines shipped directly from highly-rated wineries for delivery to Texas

SEATTLE--(BUSINESS WIRE)--Apr. 11, 2013-- Amazon.com, Inc. (NASDAQ:AMZN) today announced that customers can now place orders on Amazon Wine (www.amazon.com/wine) for delivery to Texas. Amazon Wine offers vast wine-country selection and allows customers to purchase directly from their favorite wineries. In addition, customers are now able to purchase directly from Texas wineries, who join the more than 350 wineries and 2,200 labels already available on Amazon Wine.

We're very excited for Texas wineries to share their highly-ranked selection with our millions of customers through the Amazon Wine store, said Peter Faricy, vice president for Amazon Marketplace. Our customers tell us they enjoy our wine-country selection combined with the convenience of finding detailed wine information in one place. We want to connect customers with wineries around the country and provide a destination where they can learn about and purchase wines directly from wineries on the platform they trust.

Llano Estacado is the largest premium winery in Texas, so we're in most stores statewide but we're not outside the state. When customers try our wines they will be very pleasantly surprised, said Mike Laughlin, tasting room manager for Llano Estacado, located in Lubbock, Texas. Amazon.com is a one-stop shopping place. With Amazon Wine, we will be able to get in front of millions of new customers.

Customers will now have access to highly-rated Texas wines and can explore prestigious selection from Messina Hof, Becker Vineyards, McPherson Cellars, Brennan Vineyards and Llano Estacado, among others. Customers can also find popular wine-country picks from California, Oregon and Washington State like the 2006 Tudor Wines Pinot Noir from the Santa Lucia Highlands, the 2009 Torii Mor Pinot Noir from Willamette Valley, and the 2008 Cougar Crest Cabernet Franc from the Walla Walla Valley.

Today, direct-to-consumer shipping from wineries is available to California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Maryland, Nebraska, Nevada, North Carolina, Oregon, South Carolina, Texas, Washington, Wyoming, and the District of Columbia. Customers can ship up to six bottles of their favorite wine for $9.99. With the addition of Texas, Amazon Wine has added delivery to four states since originally launching in November with more states to follow. Customers can find more information about shipping at www.amazon.com/wineshipping.

Customers can explore wines from wineries of all sizes from those that have large, robust tasting rooms to those that have no tasting rooms at all. The broad selection of wines enables customers to easily find and buy selection that may not be available locally. Amazon Wine product pages provide customers a vast amount of information all in one place. Customers can learn about the wine's American Viticultural Area (AVA), composition, alcohol content and much more. In addition, product pages feature robust details directly from winemakers, including tasting notes, food pairing suggestions and total case production.

The opportunity for Texas wineries to reach Amazon's huge customer base is great exposure, said Pat Brennan, owner and president for Brennan Vineyards, located in Comanche, Texas. We're a smaller winery that has distribution but just within a segment of Texas. We couldn't be in every grocery shelf in the state. Adding our selection to Amazon Wine gives new customers in Texas and outside the state the opportunity to experience our product for the first time.

Wineries interested in selling on Amazon Wine can learn more at http://go.amazonservices.com/wine.

About Amazon

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine and it is available in two display sizes 7 and 8.9 . The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.

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