Sky Sports has announced its best ever day of viewing thanks to a bumper day of live sport on Sunday 4th October across the network. Sky Sports averaged 933,000 viewers throughout the day which accounted for 11.7% of all TV viewing.
In fact, over 14 million people watched Sky Sports on Sunday, with each viewer on average watching more than 95 minutes of programming throughout the day.
The ratings peak came at 1655 BST with 3.3m viewers tuning in to Sky Sports, a 25% share of total TV viewing at the time.
Sky Sports viewers had front row seats to a Super Sunday consisting of four live matches headlined by Jose Mourinho's return to Old Trafford as his Tottenham Hotspur side faced Manchester United and champions Liverpool away at Aston Villa.
Sky Sports Football showed St Johnstone v Celtic from the Scottish Premiership, while Sky Sports News was on top of all the breaking news as Transfer Deadline Day approached.
Sky Sports Cricket covered the Vitality Blast Finals day where Notts Outlaws came out on top against Surrey to claim the T20 title. While on Sky Sports Mix the Indian Premier League continued where the champions Mumbai Indians beat the Sunrisers Hyderabad by 34 runs.
Sky Sports Golf featured dramatic finishes to golf events across three Tours. Aaron Rai notched up his second win on the European Tour in the Scottish Open. There was a maiden win for Mel Reid on the LPGA Tour at the ShopRite LPGA Classic in New Jersey and Sergio Garcia ended a three-and-a-half-year winless run on the PGA Tour at the Sanderson Farms Championship
Live NFL continued with an exciting and high scoring game between Cleveland Browns and Dallas Cowboys on Sky Sports NFL, while Sky Sports Mix showed NFL RedZone bringing the best of the action from across the night's matches.
Additionally, live boxing could be found on Sky Sports Arena where Joshua Buatsi overcame Marko Calic in a seventh-round stoppage, Miami Heat kept their hopes of a NBA Championship alive with a victory over LA Lakers in game three of the NBA Playoffs and the prestigious Prix de lArc de Triomphe was live on Sky Sports Racing.
Sky Sports Managing Director Rob Webster said: These viewing numbers show the importance of sport to our viewers. At a time when the UK is spending more time at home, I'm delighted that our teams are able to showcase a choice of world-class sporting content from around the world.
Over the next seven days Sky Sports viewers will be able to see live coverage of the UEFA Nations League with England facing the world's best in Belgium, UEFA Euro 2020 qualification matches involving Scotland and Northern Ireland, Indian Premier League, F1 Eifel Grand Prix live from the N rburgring as well as continued coverage of the NBA Playoffs, NFL, World Grand Prix Darts and much, much more.
Source BARB. Share of viewing figures based on all television homes
For more information
FOR MORE INFORMATION
Sky Sports PR
020 7032 1445
skypress@sky.uk
About Sky
With 24 million customers across six countries, Sky is Europe's leading media and entertainment company and is proud to be part of the Comcast group. Our 32,000 employees help connect our customers to the very best entertainment, sports, news, arts and to our own local, original content.
Following the success of Sky originals like Chernobyl, we plan to double our investment in original content by 2024. We're also developing a new TV and movie studio, Sky Studios Elstree, which is expected to lead to the creation of over 2,000 new jobs and generate an additional £3 billion of production investment in UK creative sector in the first five years alone.
Our technology allows Sky customers to watch what they want, when they want, how they want and connects millions of people to content they love. And our online streaming service, NOW TV, brings viewers all the enjoyment of Sky with the flexibility of a contract-free service.
We also believe that a company of our scale has a responsibility that goes beyond our business, and into the community. We recently announced a series of commitments to help tackle racial injustice and improve diversity and inclusion. To ensure the commitments are delivered, Sky will invest £10million per year across its markets for each of the next three years. We're committed to being Europe's first net zero carbon entertainment company by 2030 - two decades before we have to - and we're an inclusive employer recognised by The Times and Stonewall for our commitment to diversity.
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Sky Sports has announced its best ever day of viewing thanks to a bumper day of live sport on Sunday 4th October across the network. Sky Sports averaged 933,000 viewers throughout the day which accounted for 11.7% of all TV viewing.
