LONDON, U.K. - 02 Dec 2014: IBM (NYSE: IBM) today reported record online and mobile shopping during Black Friday and Cyber Monday in the UK based on consumer transaction data analysed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements.
It has become clear from their behaviour that consumers are increasingly using technology as part of their shopping experience. Retailers are acknowledging this by optimising the customer experience, developing customer data strategies and applying the insights to drive ever more targeted and personalised communications to customers," said James Lovell, European retail solution leader, IBM. With the increase in mobile usage and the adoption of digital technologies in the physical store environment, it is encouraging to see that retailers are treating this seriously and starting to reap the rewards."
After being adopted in the UK last year, Black Friday continued to gain ground as one of the busiest UK shopping days of the year as consumers sought the best deals. Black Friday online sales were up 91.6 percent compared to 2013, driven by a 35.5 percent increase in mobile sales year-over-year. The momentum carried into Cyber Monday UK as online sales increased 22.6 percent year-over-year and, mobile sales were up 29.3 percent over the same day in 2013; with mobile devices accounting for more than one-in-three of all online purchases (42.9 percent).
The IBM Digital Analytics Benchmark is delivered to clients through the company's Smarter Commerce initiative, which combines innovation from $3.5 billion invested to develop the industry's leading customer engagement platform with expertise working with 8,000 global brands and 35,000 commerce engagements.
The IBM Digital Analytics Benchmark revealed the following trends in the UK:
Online Sales Break Records: Black Friday online sales increased 91.6 percent over 2013, with Cyber Monday up 22.6 percent year-over-year. The overall average order value on Black Friday was £88.86, up 1.4 percent, with an average of 2.8 items per order; Cyber Monday was £77.88, down 4 percent from 2013.
Mobile Shopping Spurs Online Growth: Black Friday mobile traffic accounted for 59.8 percent of all online traffic in the UK, an increase of 30.3 percent over last year. Black Friday mobile sales accounted for 47.3 percent, an increase of 35.5 percent over last year. Cyber Monday mobile sales were also strong reaching 42.9 percent of total online sales, up 29.3 percent over 2013.
Smartphones Buy: As the new digital shopping companion for many consumers, smartphones drove 39.8 percent of all Black Friday online traffic with tablets accounting for 20 percent. When it comes to mobile sales, the US trend was reversed with more sales being made on smartphones than on tablets with tablets driving 22.9 percent of online sales compared to 24.4 percent for smartphones. However tablet users averaged £89.46 per order compared to £88.22 for smartphone users.
On Cyber Monday, smartphones drove 35.3 percent of all online traffic with tablets accounting for 20.9 percent. Tablets drove 22.7 percent of online sales compared to 20.1 percent for smartphones. Tablet users averaged £ 77.57 per order compared to £ 74.09 for smartphone users.
Apple iOS vs. Android: key metrics on Black Friday and Cyber Monday were:
Black Friday
o Average Order Value: Apple iOS users averaged £88.81 per order compared to £88.95 for Android users.
o Online Traffic: Apple iOS traffic accounted for 41.8 percent of total online traffic, over double that of Android, which drove 16.7 percent of all online traffic.
o Online Sales: Apple iOS sales accounted for 35.1 percent of total online sales, more than triple that of Android, which drove 11.6 percent of all online sales.
Cyber Monday
o Average Order Value: Apple iOS users averaged £75.83 per order compared to £76.12 for Android users.
o Online Traffic: Apple iOS traffic accounted for 39.4 percent of total online traffic, more than double that of Android, which drove 15.6 percent of all online traffic.
o Online Sales: Apple iOS sales accounted for 31.3 percent of total online sales, almost triple that of Android, which drove 10.9 percent of all online sales.
"Last years benchmark revealed strong mobile growth, and this years Black Friday results confirm that mobile has become the dominant channel. continued Lovell. Retailers must continue to optimise the mobile customer experience even further going into 2015 and ensure they are capturing the very rich customer interaction data that mobile devices provide."
"Even though the economic climate has looked more positive in 2014, retailers remain cautious in their investments and maintain focus on ROI. However we have seen the UKs leading retailers invest significantly in developing their multichannel capabilities. This trend will continue into 2015, and those retailers that have not already invested in core multichannel platforms will now look to implement what they see as a strategic business system that will remain in place for many years and underpin the customer experience.
To access full reports (and real-time updates on U.S. holiday shopping trends), visit the IBM Digital Analytics Benchmark Hub and new self-service app at www.ibm.com/benchmark. For more information on how IBM's real-time analytics delivered through the cloud can improve end-to-end customer engagement, visit www.ibm.com/smartercommerce.
To join the conversation, follow #smartercommerce on Twitter.
Additional benchmark videos, infographics and FAQs are available:
IBM Digital Analytics Benchmark Video, IBM Black Friday InfoGraphic and the full 2014 IBM Black Friday Benchmark Report: www
Most recent headlines
02/01/2025
With more than 640 million users and more than 250 million subscribers, Spotify ...
02/01/2025
NextGen TV, aka ATSC 3.0, continued to advance in 2024, with some notable developments and renewed hopes that a deregulatory-minded Federal Communications Commi...
02/01/2025
Artificial intelligence is undoubtedly the hottest topic in the tech industry today, displaying all the excitement, apprehension and hype of the early days of t...
02/01/2025
STAMFORD, Conn. NBC Sports said 2024 was its best year in terms of ratings since 2016. Its success was fueled by the Paris Summer Olympics as well as its NFL co...
02/01/2025
MSG Networks has been dropped from Altice USA's Optimum-branded pay TV offerings after the operator and the regional sports provider were unable to reach a ...
02/01/2025
How color film and analog color TV works with bluescreen / chromakey
Graham Quince January 2, 2025
0 Comments
A deep dive into VFX History looking at ...
02/01/2025
Hulu Series Interior Chinatown Graded with DaVinci Resolve Studio
Brie Clayton January 2, 2025
0 Comments
Colorist Aidan Stanford delivers complex gra...
02/01/2025
Bulk Font Replacement in Premiere Pro
Andy Ford January 2, 2025
0 Comments
If you want to change the font of multiple text layers in Premiere Pro, the...
02/01/2025
Streaming media's impact on the media and entertainment industry continued to widen in 2024, as more sports rights moved to streaming platforms and the rapi...
02/01/2025
ATLANTA The board of directors for Gray Television Inc. has unanimously voted to change the company's name to Gray Media, Inc. effective Jan. 1....
02/01/2025
Official television and film archives exist to preserve the history and creativity of media. But even these formal institutions do not contain everything that h...
02/01/2025
Welsh succeeds Renard Jenkins, who has reached the end of his two-year tenure in the role
By Jenny Priestley
Published: January 2, 2025
Welsh succeeds Ren...
02/01/2025
Creator Economy Isn't Really Like Film/Show Entertainment
Andy Marken January 1, 2025
0 Comments
Come on Barry, you're good at this sort of s...
02/01/2025
Blackmagic Design Announces New Lower Price for Blackmagic Pocket Cinema Camera ...
02/01/2025
Hollywood Lighting Hacks: Big Looks, Tiny Budget
Sean Alami January 1, 2025
0 Comments
Discover how to create stunning Hollywood-style lighting using ...
02/01/2025
PDC World Darts Championship: Sky Sports on the oche for the Nuke's' re...
02/01/2025
PGA TOUR's Mike Raimondo on the Highlights and Impact of the PGA's New C...
02/01/2025
SVG Year in Review - Audio Edition: More Music, More Mergers, Fewer A1s Spectrum, sports betting, AI are other factors in sound for both broadcast and streaming...
02/01/2025
SVG Year in Review: Our Most Read Stories, A Look Back at Paris 2024, and the Bi...
02/01/2025
Comscore Appoints New Chief Marketing Officer Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing e...
02/01/2025
A fresh start to 2025 with new faces, familiar voices and plenty of Irish music ...
02/01/2025
GeForce NOW is kicking off 2025 by delivering 14 games to the cloud this month, with two available to stream this week so members can get started on their New Y...
01/01/2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising mul...
01/01/2025
PGA TOUR Centers Media Operations in Transformative New Studio Fully integrated ST 2110 facility enhances production for fans domestic and international By Ken...
31/12/2024
Rashad Frett shares a moment with Michelle Satter at the 2023 Directors Lab. Pho...
31/12/2024
What's Ahead in 2025? OWC's Larry O'Connor Offers Some Bold Predicti...
31/12/2024
Blackmagic Design Announces New Features for Blackmagic Cloud
Brie Clayton December 31, 2024
0 Comments
New thumbnail icon view, clip metadata inspect...
31/12/2024
5 Features in DaVinci Resolve You're Not Using (But You Should Be)
Kasia Jarco December 31, 2024
0 Comments
In this video we are going to talk abo...
31/12/2024
Back to All News
NFL Christmas Day Games on Netflix Average Over 30 Million Global Viewers
Entertainment
31 December 2024
Global
Link copied to clipboard
...
31/12/2024
Back to All News
Squid Game' Season 2 Smashes Top 10 Records as Millions W...
30/12/2024
Leaving Thomson after 21 years, former Managing Director David Quin reflects on a career spent navigating the shifting sands of global media development. From r...
30/12/2024
[Pictured: a still from Love Lies Bleeding, one of the 100 Sundance-supported titles that opened to wider audiences in 2024]...
30/12/2024
Digital Domain Creates Groundbreaking VFX for Venom: The Last Dance, Bringing ...
30/12/2024
Internet Giant GMP Builds Tokyo Virtual Event Space with URSA Broadcast G2
Brie Clayton December 30, 2024
0 Comments
Blackmagic URSA Broadcast G2 and ...
30/12/2024
Renderboxes launches Photon, a no-compromise transportable high-performance work...
30/12/2024
Shinobi II Monitor Supports Canon, Sony, Nikon - Touch to Focus with New Feature...
30/12/2024
30 Dec 2024
In a Groundbreaking Agreement, VEON and Starlink to Bring Starlink ...
30/12/2024
The pace of technology innovation has accelerated in the past year, most dramati...
29/12/2024
Gyeongnam Culture and Arts Foundation (GCAF), an active promotor of cultural and artistic diversity, has chosen Ikegami UHK-X700 camera chains for integration i...
27/12/2024
After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry...
27/12/2024
Broadcasters ended the year with hopes and fears about how the federal government will regulate the TV industry in 2025. While the incoming Trump administration...
27/12/2024
NVIDIA's AI Podcast gives listeners the inside scoop on the ways AI is transforming nearly every industry. Since the show's debut in 2016, it's gar...
26/12/2024
Talking about artificial intelligence in 2024 is akin to talking about the internet in 1994 everyone's excited about it and thinks it will have an enormous ...
26/12/2024
Back to All News
Netflix NFL Christmas Gameday Reaches 65 Million US Viewers
Entertainment
26 December 2024
GlobalUnited States
Link copied to clipboard
U...
26/12/2024
Back to All News
Check Out All the Must-See Trailers From Netflix's NFL Chr...
26/12/2024
Back to All News
Beyonc Delivers Epic Gift of a Halftime Performance "Beyonc...
26/12/2024
Back to All News
Get in the Game With Squid Game' Season 2 Complete Coverage Guide
Entertainment
26 December 2024
Global
Link copied to clipboard
Are...
26/12/2024
This GFN Thursday wraps up another incredible year for cloud gaming. Take a look back at the top games and new features that made 2024 a standout for GeForce NO...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
LONDON, U.K. - 02 Dec 2014: IBM (NYSE: IBM) today reported record online and mobile shopping during Black Friday and Cyber Monday in the UK based on consumer transaction data analysed in real-time by the IBM Digital Analytics Benchmark. The data-driven insight gives retailers and marketers more than 370 performance indicators to benchmark themselves against industry peers to drive more targeted customer engagements. 
