
Live from the Rugby World Cup 2023: Immersive and emotional cinema-style shots bring fans closer to the action By Will Strauss
Friday, October 27, 2023 - 09:02
Print This Story
Reflecting a growing trend in sports broadcasting, cine-style cameras have been added to the Rugby World Cup production set-up for 2023, bringing a dramatic look to certain parts of the host broadcast match coverage.
Through the use of DSLR cameras with Prime lenses, the production team at Host Broadcast Services (HBS) can capture shots of fans and players with a shallow depth of field that are considered to be more immersive, showcasing the raw emotions of the matches for the viewers back home.
Sony FX3 cameras are being used for this tournament. Here, Julien Bertin, executive producer for HBS at Rugby World Cup 2023, picks up the story.
We want to get closer to the players, he says. Rugby is a very popular sport with players and with fans, and we wanted to get the fans closer to the action and closer to those players because we feel there's a real rugby community. And when I say community, it goes from a club president to a six-year-old kid. We really feel everybody's on the same level. We wanted to get that across.
We can get wide-angle shots of tries happening rather than trying to get in close. We've captured some really nice slo-mos of tries being scored with the whole stadium background and the team going over the try line.
This manifests itself in a couple of ways, he continues.
So, when they arrive at the stadium, we have dramatic close-up shots of the players as they walk in, in slow motion. It's an amazing way to tee up the game, to say, for example, this is Johnny Sexton and he is really focused. It's simple things. You shoot it at 200 frames per second and suddenly the footage has another dimension.
In the tunnel before kick-off, we go in close. In the first game of the World Cup, players were already singing in the tunnel, getting hyped up. We captured that with a cine-style camera. That worked really well. With fans, again we use slo-mo to capture the raw emotion.
Telling the story: Executive producer for HBS Julien Bertin with director Daniel Hudson in Lyon
Steve (better known as Strve, following a now legendary spelling mistake earlier in his career) Jamieson, World Rugby executive producer, was unsure about the use of these cameras pre-tournament. But he is now a convert.
When a try is scored, I encourage the commentators not to say anything but to let the crowd in and then we just cut to a big cine-style close-up of a fan just screaming at the camera. There's no point in talking over it. The picture tells the story.
I'll be honest, he says. Before this World Cup, I wasn't a fan of cine-style because I've seen it badly used at other events. People running around, shots going in and out of focus. So I wasn't sure. But we did a trial in Madrid on a World Rugby Pacific Four Series game and we got some nice stuff out of it.
At the beginning of the tournament, the person wasn't in focus because he or she was moving. So we went back to the drawing board and put the cameras back behind the dead ball line and just had a wide angle. And that got us some amazing slo-mos.
The use of cine-style cameras at France 2023 has changed since the first match, he adds.
On the first weekend, some of our guys were running onto the field trying to get the player coming back [after scoring a try]. Personally, it just didn't work for me. So we looked again at how we could do that. If the operators are on the main camera side, if they are running in from that side, they'd get in shot. So we had to think about them coming in from a different angle.
So we've changed as the tournament has gone on. I think the best shots are the fan shots and the team arrival shots. But we can also get some nice wide-angle shots of tries happening rather than trying to get in close. We've captured some really nice slo-mos of tries being scored with the whole stadium background and the team going over the try line.
Bertin acknowledges that it's not easy to get the shots right using a cine-style camera.
The lower you go [with focal lengths], the shallower the depth of field you get. This is what makes the shot so interesting and unusual [for sport]. At the same time, it isolates the person you're trying to capture. As long as that person is halfway still, it's easy to work around that, and this is why, when we are in the tunnel and the players arrive, we always have the same distance as we walk [with the camera] so that all works.
But when we go on to the field after they score a try, we don't know if are they going to walk back or if they are they going to run back. We want to capture the player's face and the emotion. It could, again, bring the viewers closer to the action. But the margin for error is very small. When you get it right, it's amazing. But it is very hard to get it right with those lenses.
Eight or nine times out of ten, at the beginning of the tournament, the person wasn't in focus because he or she was moving. So we went back to the drawing board and put the cameras back behind the dead ball line and just had a wide angle. And that got us some amazing slo-mos that are usually used in the second slo-mo run.
Bertin hopes that in the future, when using these types of cameras, operators will have an easier job of capturing a moving target.
We want to be able to track someone when they are moving in a less predictable way. DSLR manufacturers are working hard on that, he suggests.
The 2023 Rugby World Cup continues in France until Saturday 28 October.
Read more:
Live from the Rugby World Cup 2023: World Rugby and HBS offer up additional content for rights-holding broadcasters
Live from the Rug
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
19/04/2025
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...
19/04/2025
Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...
19/04/2025
As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...
19/04/2025
A next-generation collaboration device that redefines connectivity for meeting environments
Lightware, an industry-leading manufacturer of signal management so...
19/04/2025
Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...
19/04/2025
Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...
19/04/2025
Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...
19/04/2025
A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...
19/04/2025
BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...
19/04/2025
AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...
19/04/2025
As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...
19/04/2025
Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...
19/04/2025
CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....
19/04/2025
In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...
19/04/2025
WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...
19/04/2025
Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...
18/04/2025
Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....
18/04/2025
Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition.
By
Maddie...
18/04/2025
Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...
18/04/2025
WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...
18/04/2025
In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...
18/04/2025
PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...
18/04/2025
Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...
18/04/2025
NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...
18/04/2025
EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...
18/04/2025
ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...
18/04/2025
Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...
18/04/2025
NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...
17/04/2025
Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...
17/04/2025
R-GPS gives warfighters a decisive battlefield advantage by punching through adv...
17/04/2025
This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...
17/04/2025
class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...
17/04/2025
SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...
17/04/2025
NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...
17/04/2025
SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show
Brie Clayton April 17, 2025
0 Comments
Left to right, Geoff Stedman, CMO, SDVI...
17/04/2025
Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...
17/04/2025
Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0
Brie Clayton April 17, 2025
0 Comments
Image: The Calrec True Control 2.o on ...
17/04/2025
In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...
17/04/2025
DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....
17/04/2025
LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...
17/04/2025
DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...
17/04/2025
Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...
17/04/2025
Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...
17/04/2025
The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...
17/04/2025
April 17th, 2025 Press Materials Available Here
Tribeca Festival 2025 Announces TV & NOW Lineup
World Premieres and Exclusive Cast Panels with Apple TV '...
17/04/2025
SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...