
At leading auto manufacturer Subaru of America's national headquarters, a recently renovated space has been transformed into a cutting-edge studio for in-house media production. In addition to the garage's existing features-a wide rollup door and three auto bays-the 50-foot by 30-foot studio now features a cyclorama, double-track curtain system, and state-of-the-art equipment, including several ARRI SkyPanel S120-C with SkyBender.
How this functioning technical garage became a gleaming new production studio is a story that began when Subaru built its new headquarters in Camden, New Jersey. Subaru National Product Training Manager, Jim Riedel, was intrigued by one of the buildings left behind: a garage that had been used primarily for educational purposes. He decided to call Creative Design Group, Inc., one of Subaru's strategic partner agencies, and asked its President/CEO, Gary Rivera, to have a look at the space. It was clear right away that we could do a lot in there, says Rivera. We could convert it into a great studio pretty rapidly, with some advanced lighting, new electrical service, acoustic treatments, and a fresh coat of paint. Riedel shopped the idea to other Subaru departments and his colleagues quickly embraced his vision. In addition to being able to shoot their new vehicles in a secure space, they loved that their senior executives could also appear more easily in videos and live webcasts with minimal impact to their schedules, says Rivera.
I think the studio has achieved what it was supposed to do. Having this redesigned space means a big reduction in the amount of equipment we have to truck in, which translates into cost savings and increased quality, says John Baumgartner.
To create the studio that Riedel envisioned, Rivera turned to Expressway Cinema-a long-time resource for grip and camera equipment services.
Expressway Cinema General Manager, John Baumgartner, saw the challenges in turning the raw space into a functioning studio. Part of the design was to make it easier for other [Subaru] vendors to get to work right away, he says. There were cabinets, drywall, and sheet metal ceilings, so we had to get control of the sound. One of the first steps to achieve this was to create a curtain track around three walls of the facility. That helped deaden the sound and made the space more flexible, especially for tight shots, explains Baumgartner. Throughout the conversion, Expressway's crews worked very closely with Riedel and Subaru's facilities managers, electricians, and painters to make their shared vision come to life.
12-feet high single cyclorama wall, lit by three ARRI SkyPanel S120-Cs with SkyBender
Baumgartner's team also installed a 30-feet long, 12-feet high single cyclorama wall, lit by three ARRI SkyPanel S120-Cs with SkyBender. I always include ARRI fixtures as much as I can, he says. ARRI is an excellent manufacturer to work with, and we really believe in their products. The SkyPanels are very versatile fixtures. We can easily have a lighted or colored backdrop with little or no effort.
Rivera adds that he was already in love with ARRI gear when he saw his gaffers using SkyPanels on rolling stands. We could roll them in, dial up the right color temp, and roll the cameras really quickly, he says. The fact that they don't generate heat is a really big deal when working up-close with your client's cars, as you can imagine.
Behind the scenes from Subaru's live streaming broadcast
Since building the new studio, Rivera reports they've shot numerous product training videos for Subaru sales consultants and have recently began producing live streaming broadcasts for their 635 Subaru Retailers.
Baumgartner concludes, I think the studio has achieved what it was supposed to do. Having this redesigned space means a big reduction in the amount of equipment we have to truck in, which translates into cost savings and increased quality. Instead of shooting in an empty warehouse, production teams can walk in and have all the light they need.
According to Rivera, Subaru has been pleased with the versatility the space now offers, which was the most important thing to me. And having a new Subaru Studio helps Rivera's agency achieve its end game-putting their client's vehicles in the best possible light. He concludes: Our job is to make our clients' lives easier and amplify their brand messaging, while never forgetting that the Car is the Star.' It's important that we light every Subaru like a diamond in a jewel box.
Expressway Cine: www.expresswaycine.com
Creative Design Group: www.cdg-la.com
Photos:
Related Products SkyPanel
System Group
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...