Sony Pixel Power calrec Sony

New Performance Optimizations Supercharge NVIDIA RTX AI PCs for Gamers, Creators and Developers

21/05/2024

NVIDIA today announced at Microsoft Build new AI performance optimizations and integrations for Windows that help deliver maximum performance on NVIDIA GeForce RTX AI PCs and NVIDIA RTX workstations.

Large language models (LLMs) power some of the most exciting new use cases in generative AI and now run up to 3x faster with ONNX Runtime (ORT) and DirectML using the new NVIDIA R555 Game Ready Driver. ORT and DirectML are high-performance tools used to run AI models locally on Windows PCs.

WebNN, an application programming interface for web developers to deploy AI models, is now accelerated with RTX via DirectML, enabling web apps to incorporate fast, AI-powered capabilities. And PyTorch will support DirectML execution backends, enabling Windows developers to train and infer complex AI models on Windows natively. NVIDIA and Microsoft are collaborating to scale performance on RTX GPUs.

These advancements build on NVIDIA's world-leading AI platform, which accelerates more than 500 applications and games on over 100 million RTX AI PCs and workstations worldwide.

RTX AI PCs - Enhanced AI for Gamers, Creators and Developers NVIDIA introduced the first PC GPUs with dedicated AI acceleration, the GeForce RTX 20 Series with Tensor Cores, along with the first widely adopted AI model to run on Windows, NVIDIA DLSS, in 2018. Its latest GPUs offer up to 1,300 trillion operations per second of dedicated AI performance.

In the coming months, Copilot+ PCs equipped with new power-efficient systems-on-a-chip and RTX GPUs will be released, giving gamers, creators, enthusiasts and developers increased performance to tackle demanding local AI workloads, along with Microsoft's new Copilot+ features.

For gamers on RTX AI PCs, NVIDIA DLSS boosts frame rates by up to 4x, while NVIDIA ACE brings game characters to life with AI-driven dialogue, animation and speech.

For content creators, RTX powers AI-assisted production workflows in apps like Adobe Premiere, Blackmagic Design DaVinci Resolve and Blender to automate tedious tasks and streamline workflows. From 3D denoising and accelerated rendering to text-to-image and video generation, these tools empower artists to bring their visions to life.

For game modders, NVIDIA RTX Remix, built on the NVIDIA Omniverse platform, provides AI-accelerated tools to create RTX remasters of classic PC games. It makes it easier than ever to capture game assets, enhance materials with generative AI tools and incorporate full ray tracing.

For livestreamers, the NVIDIA Broadcast application delivers high-quality AI-powered background subtraction and noise removal, while NVIDIA RTX Video provides AI-powered upscaling and auto-high-dynamic range to enhance streamed video quality.

Enhancing productivity, LLMs powered by RTX GPUs execute AI assistants and copilots faster, and can process multiple requests simultaneously.

And RTX AI PCs allow developers to build and fine-tune AI models directly on their devices using NVIDIA's AI developer tools, which include NVIDIA AI Workbench, NVIDIA cuDNN and CUDA on Windows Subsystem for Linux. Developers also have access to RTX-accelerated AI frameworks and software development kits like NVIDIA TensorRT, NVIDIA Maxine and RTX Video.

The combination of AI capabilities and performance deliver enhanced experiences for gamers, creators and developers.

Faster LLMs and New Capabilities for Web Developers Microsoft recently released the generative AI extension for ORT, a cross-platform library for AI inference. The extension adds support for optimization techniques like quantization for LLMs like Phi-3, Llama 3, Gemma and Mistral. ORT supports different execution providers for inferencing via various software and hardware stacks, including DirectML.

ORT with the DirectML backend offers Windows AI developers a quick path to develop AI capabilities, with stability and production-grade support for the broad Windows PC ecosystem. NVIDIA optimizations for the generative AI extension for ORT, available now in R555 Game Ready, Studio and NVIDIA RTX Enterprise Drivers, help developers get up to 3x faster performance on RTX compared to previous drivers.

Inference performance for three LLMs using ONNX Runtime and the DirectML execution provider with the latest R555 GeForce driver compared to the previous R550 driver. INSEQ=2000 representative of document summarization workloads. All data captured with GeForce RTX 4090 GPU using batch size 1. The generative AI extension support for int4 quantization, plus the NVIDIA optimizations, result in up to 3x faster performance for LLMs. Developers can unlock the full capabilities of RTX hardware with the new R555 driver, bringing better AI experiences to consumers, faster. It includes:

Support for DQ-GEMM metacommand to handle INT4 weight-only quantization for LLMs

New RMSNorm normalization methods for Llama 2, Llama 3, Mistral and Phi-3 models

Group and multi-query attention mechanisms, and sliding window attention to support Mistral

In-place KV updates to improve attention performance

Support for GEMM of non-multiple-of-8 tensors to improve context phase performance

Additionally, NVIDIA has optimized AI workflows within WebNN to deliver the powerful performance of RTX GPUs directly within browsers. The WebNN standard helps web app developers accelerate deep learning models with on-device AI accelerators, like Tensor Cores.

Now available in developer preview, WebNN uses DirectML and ORT Web, a Javascript library for in-browser model execution, to make AI applications more accessible across multiple platforms. With this acceleration, popular models like Stable Diffusion, SD Turbo and Whisper run up to 4x faster on WebNN compared to WebGPU and are now available for developers to use. Microsoft Build attendees can learn more about developing on RTX in the Accelerating development on Windows PCs w
LINK: https://blogs.nvidia.com/blog/rtx-advanced-ai-windows-pc-build/...
See more stories from nvidia

North America Stories

07/09/2024

Start of College Football Scores Big for ESPN Platforms

The official kickoff to the college football season provided another reminder of how football can boost audiences across all platforms, with ESPN and ABC report...

07/09/2024

Adder Launches ADDERView Matrix C-Range

CAMBRIDGE, U.K. Adder Technology, a provider of connectivity solutions and high performance IP KVM technologies, has announced a new addition to its KVM matrix ...

07/09/2024

Scripps Promotes Sean Franklin to VP & GM of WLEX

CINCINNATI The E.W. Scripps Company (NASDAQ: SSP) has promoted Sean Franklin to vice president and general manager for WLEX, the Scripps-owned NBC affiliate in ...

07/09/2024

Cobalt Digital Sharpens IP Focus at IBC with UltraBlue IP-MV Multiviewer

AMSTERDAM Cobalt Digital has announced that during the IBC Show it will be sharpening its focus on IP-based solutions by adding a scalable software-based multiv...

07/09/2024

Cerberus Tech Rolls Out Key Livelink Updates Enhancing Co...

Cerberus Tech, a leader in cloud-native IP contribution and distribution, today announced a series of updates that combine to increase user control in working w...

07/09/2024

Videlio and Interra Systems Forge Strategic Partnership i...

Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced a strategic partnership with Videli...

07/09/2024

ioMoVo Unveils New AI-Powered Search and Editing Features...

oMoVo, an innovator in AI-driven digital asset management (DAM), is launching ioPilot, a new feature in its game-changing DAM platform. Designed to streamline c...

07/09/2024

Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square

Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square Brie Clayton September 7, 2024 0 Comments The creative industry's mo...

07/09/2024

Meredith Veloz Named WRMD Tampa News Director

Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local's Telemundo Station Group. She starts in early October and will repor...

06/09/2024

Give Me the Backstory: Get to Know Asmae El Moudir, the Filmmaker Behind The Mother of All Lies

By Jessica Herndon One of the most exciting things about the Sundance Film Fes...

06/09/2024

Look Into My Eyes Peers Into the Lives of New York City Psychics

PARK CITY, UTAH - JANUARY 22: (L-R) Eugene Grygo, Phoebe Hoffman, Lana Wilson, Michael Kim, and Nikenya Hall attend the 2024 Sundance Film Festival Look Into M...

06/09/2024

Has Media Production over IP Reached Maturity?

Video over IP, in the sense that's used in film and television, sometimes feels like a newer idea than it really is. That might be because the high-end, unc...

06/09/2024

NFL Opener Draws 48.9M Average Audience

The ability of NFL football to attract large audiences in an era of declining viewing for linear TV was on full display in the NFL seasons opener, with an avera...

06/09/2024

Chyron Adds Three New Hires To Enhance Position In EMEA, APAC

MELVILLE, N.Y. Chyron has beefed up its team in EMEA and APAC with the addition of three new positions intended to enhance its growth and better serve customers...

06/09/2024

FutureB2B Appoints Joe Palombo Publisher, TV Tech and TVBEurope

NEW YORK FutureB2B, a world-leading provider of business intelligence and networking services, is proud to announce the appointment of Joe Palombo as the publis...

06/09/2024

Adventurer AV Maintains Competitive Edge with Ikegami UHK...

Adventurer A/V, a leading Taiwanese broadcast production company and equipment rental service provider based in Taipei City, has invested in latest-generation U...

06/09/2024

Synamedia at IBC 2024 - Innovations and new services for...

At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key te...

06/09/2024

LiveU Introduces Lightweight Sports Production Making Pro...

LiveU today launched its Lightweight Sports Production solution making fully featured, professional live sports production accessible and affordable for every e...

06/09/2024

Osprey Video Technology to Drive Partner Streaming Demos...

Osprey Video IBC2024 Show Preview Sept. 13-16 Various Partner Stands At IBC2024, Osprey Video's encoding/decoding technology will be on display at sever...

06/09/2024

GB Labs Releases NebulaNAS Cloud Storage Designed Exclusi...

GB Labs, the leader in intelligent, centralized media storage, today announced the launch of NebulaNAS, a transformative new cloud storage solution developed fr...

06/09/2024

Suitest Dual-Testing Capabilities Now Available for OTT T...

Suitest, provider of test automation for OTT applications, today announced the full availability of image- and object-based test automation capabilities in a si...

06/09/2024

France 3 Nouvelle Aquitaine choose Eolementhe for ready-t...

France 3 Nouvelle Aquitaine (.3NoA) is a 100% regional channel that aims to promote culture and creativity at regional level. At the beginning of 2024, the cha...

06/09/2024

Videosys Broadcast Launches Bidirectional Camera Control...

At IBC 2024, Camera control specialists Videosys Broadcast will be announcing a new bidirectional radio camera system that will simplify wireless workflows, as ...

06/09/2024

nging AI to the Vertical Video Magnifi Partners with Stor...

Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading Sa...

06/09/2024

iWedia Selected by HbbTV Org for official HbbTV Test Suit...

iWedia, a leading provider of software solutions for connected TV devices and services, is proud to announce its selection as the official vendor for the HbbTV ...

06/09/2024

LTN and Skyline platform DataMiner integrate to enhance...

LTN and Skyline Communications announce a new collaboration to drive enhanced broadcast monitoring and control for Tier 1 media, sports, entertainment, and tech...

06/09/2024

IBC2024 Unveils Speakers Sessions and Networking Events f...

IBC2024 today announces the line-up of speakers and sessions for the first-ever dedicated IBC Talent Programme, taking place on Monday 16 September in the Showc...

06/09/2024

Pioneering Innovations Take Center Stage at IBC 2024---Ki...

Kiloview, a leading provider of IP-based video transmission solutions, is set to make a significant impact at IBC 2024 with the unveiling of three groundbreakin...

06/09/2024

Kira Baca Appointed Chief Revenue Officer for Newly Merge...

The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue...

06/09/2024

Student Spotlight: Mateo Londoo

Student Spotlight: Mateo Londo o The producer talks about leaving Berklee to grieve the passing of a close friend and fellow student and then returning to fin...

06/09/2024

Teens Like the Ads on YouTube, Shows on Netflix, Precise TV Finds

More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouT...

06/09/2024

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award

A data-driven campaign created by Samsung Ads and Davis Elen Advertising for the...

06/09/2024

WFLD-WPWR Chicago Names Glen Dacy VP of News Content and Streaming

Glen Dacy has been named VP of news content and streaming at WFLD-WPWR Chicago, starting September 9. He most recently worked with the CBS Network News Special ...

06/09/2024

GroupM Names Richard Hartell CEO of EssenceMediacom U.S.

WPP's GroupM media investment unit named Richard Hartell CEO of its EssenceMediacom U.S. agency, effective immediately....

06/09/2024

Cozi TV Debuts Little House on the Prairie' Anniversary Documentary

Cozi TV premieres an original documentary on Little House on the Prairie Saturday, September 7 at 7 p.m. ET. Hour-long Loving Little House: The 50th Anniversary...

06/09/2024

Vizio Brings WatchFree Plus Streaming Service to Mobile App

Vizio said its WatchFree Plus streaming service is now available on the Vizio mobile app for iOS and Android devices....

06/09/2024

XGN to Demo Digital Signage Alerting via 5G Broadcast at IBC Show

XGen Network (XGN) said today that it plans to conduct what it calls the worlds first demonstration of ancillary data delivery to a road sign using 5G Broadca...

06/09/2024

Chyron Introduces PAINT 9.8, Virtual Placement 7.6

MELVILLE, N.Y. Chyron has updated its sports analysis portfolio with new versions of PAINT, its illustrated replay solution, and Virtual Placement, the company ...

06/09/2024

Vislink Appoints Joseph Lipowski Chief Technology Officer

MT OLIVE, N.Y. Vislink Technologies has announced the appointment of Joseph Lipowski as its new Chief Technology Officer (CTO). A renowned RF and wireless exper...

06/09/2024

Vizio Expands WatchFree+ Streaming Service to Vizio Mobile App

IRVINE, Calif. In a sign of how important advertising has become to makers of TV sets, Vizio has announced that its popular WatchFree+ service is now available ...

06/09/2024

Shotoku To Unveil SoftRail At IBC 2024

AMSTERDAM Shotoku Broadcast Systems will launch SoftRail that merges the path-following capabilities of a physical rail system with the freedom of a free-roamin...

06/09/2024

WARNER BROS. TELEVISION AND THE BOSTON FILM FESTIVAL ANNOUNCE WBTV COLLEGE DAY ON SEPTEMBER 19

WARNER BROS. TELEVISION AND THE BOSTON FILM FESTIVAL ANNOUNCE WBTV COLLEGE DAY O...

06/09/2024

NFL Kickoff 2024: Coming Off Super Bowl High, CBS Sports Adds 4K Zoom Tech, AI-Driven Slo-mo, and Revamped RomoVision

NFL Kickoff 2024: Coming Off Super Bowl High, CBS Sports Adds 4K Zoom Tech, AI-D...

06/09/2024

How AI Is Personalizing Customer Service Experiences Across Industries

Customer service departments across industries are facing increased call volumes, high customer service agent turnover, talent shortages and shifting customer e...

06/09/2024

SVG Rewind: Freedom Broadcast Studios Remotely Produces Browns-Seahawks Preseason Game in NJ-Based Facility

SVG Rewind: Freedom Broadcast Studios Remotely Produces Browns-Seahawks Preseaso...

06/09/2024

Philip Garvin, Mobile TV Group Founder and Live-Production Titan, Dies at 76

Philip Garvin, Mobile TV Group Founder and Live-Production Titan, Dies at 76 Garvin was a leader and pioneer in the regional-sports-production community By Jas...

06/09/2024

Hero Digital Revamps LPGA.com Website; WSC Sports Powers AI-Created Highlights

Hero Digital Revamps LPGA.com Website; WSC Sports Powers AI-Created Highlights Initiative builds upon SeatGeek and Legends partnerships aimed at expanding expos...

06/09/2024

Quickplay Promotes Prabu Chelladurai, Hires Sean Lynch and Adam Mitchell to Strengthen Team

Quickplay Promotes Prabu Chelladurai, Hires Sean Lynch and Adam Mitchell to Stre...

06/09/2024

RTL Deutschland Boosts Coverage for Second NFL Season on RTL, Nitro and RTL+

RTL Deutschland boosts coverage for second NFL season on RTL, Nitro and RTL By George Bevir Friday, September 6, 2024 - 10:13 Print This Story RTL's ...