
2016 NAB SHOW Exhibitor Preview - Amagi CLOUDPORT Channel Playout Platform 09 February 2016
Amagi Booth SU13006
At the 2016 NAB Show, Amagi, a pioneer in path-breaking content delivery and monetization platforms for the broadcast industry will highlight its new cloud-based offerings. The new products are positioned to offer increased operational efficiency, scalability, and cost savings to broadcasters in North America and beyond.
Key Product and Technology Demos
NEW THUNDERSTORM Dynamic OTT Ad Insertion Platform
At the 2016 NAB Show, Amagi will unveil THUNDERSTORM, a new platform that dynamically inserts ads on the server side, simplifying the delivery of personalized and targeted ads on premium live and linear OTT feeds.
THUNDERSTORM performs instant, server-side ad insertion, providing TV networks with an effective approach to OTT ad insertion compared with the traditional method of inserting mid-roll ads on the client side. Since ads are stitched at the server level, making them compatible across various screens, THUNDERSTORM eliminates the need to create device-driven OTT ad streams.
NEW CUMULUS Amagi Broadcast Cloud
Amagi will showcase CUMULUS, Amagi s broadcast cloud, at the 2016 NAB Show for the first time in North America. CUMULUS allows TV networks to prepare, manage, playout, deliver, and monetize their content through a single cloud platform. Using the end-to-end cloud service, content owners and broadcasters can create and deliver linear and nonlinear streams across cable, satellite, IPTV, and OTT on-demand platforms, reducing dependencies on individual service providers. CUMULUS is built on a global, secure, and reliable architecture provided by Amazon Web Services (AWS), lowering CAPEX and OPEX for TV networks.
CUMULUS offers centralized content storage and archive, providing TV networks with transparent, total access and control of their assets. Leveraging AWS Glacier, CUMULUS provides an integrated archival workflow with instant retrieval of archived assets. CUMULUS offers a hybrid playout model where playout can happen on the cloud or at the affiliate locations. Monetization can be realized from content regionalization and targeted ad insertion across linear and OTT feeds, combined with the opportunity for ad sales partnerships and programmatic buying.
NEW CLOUDPORT 3.0 Cloud-based Channel Playout Platform
At the 2016 NAB Show, Amagi will showcase CLOUDPORT 3.0 for multichannel playout of both live and nonlinear feeds for the first time in North America. The next-generation CLOUDPORT platform has transitioned from proprietary hardware to an Intel -based server in the cloud, offering broadcasters even better control over their operations. By hosting a broad range of advanced playout capabilities from Amazon Web Services infrastructure, CLOUDPORT 3.0 enables TV networks to launch new channels and expand to new geographies in less than four weeks.
Using CLOUDPORT 3.0, broadcasters can support the entire playout workflow, from channel branding and graphics to subtitling, traffic, and scheduling; compliance recording; quality control; multichannel monitoring; and more. In addition to delivering content to operator headends and teleports for further distribution, CLOUDPORT 3.0 also offers automated transcoding and delivery to different VOD and OTT platforms, enabling broadcasters to address the growing consumer demand for multiscreen viewing. Full-screen graphics and 4K support ensure a high-quality viewing experience for broadcast subscribers.
Company Overview
Amagi is the leading provider of next-generation cloud-based content management delivery and monetization platforms, products, and technology to TV networks worldwide. Amagi s managed playout services enable broadcasters to scale operations, increase playout efficiencies, and deliver superior viewing experiences to their audience at a fraction of the costs of traditional broadcast models. Deploying Amagi s patented technologies, TV networks can distribute localized content and advertisements to successfully monetize the multiscreen environment and grow their revenue streams. Amagi is headquartered in Bangalore, India, with offices in New York City, London, Los Angeles, and Hong Kong.
All trademarks appearing herein are the property of their respective owners.
Most recent headlines
15/03/2025
Editing and Color Grading Promo Codes for Audiio and MotionVFX!
Kasia Jarco March 14, 2025
0 Comments
I wanted to share some promo codes for great too...
15/03/2025
Avid Makes Key Additions to Executive Leadership Team to Meet the Needs of the E...
15/03/2025
NAB 2025: Cobalt Announces Plans to Bring Plug and Play ST 2110 Experience to NA...
15/03/2025
Student Spotlight: Rachel McFarlane The Canadian composer talks about being drawn to the storytelling power of scoring for film and video games, working with ...
14/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
14/03/2025
Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
14/03/2025
TV Technology: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
14/03/2025
The Dalet NAB 2025 showcase will feature its market-leading enterprise News, Media Management and Supply Chain solutions designed for faster deployment and acce...
14/03/2025
IMAX Corporation (NYSE: IMAX) will debut its latest advancements for premium live streaming at NAB 2025 (booth W1401), introducing new AI-driven technologies d...
14/03/2025
TAG Video Systems, the leader in software-based IP media probing, monitoring, visualization, and analytics, and Harmonic (NASDAQ: HLIT), the worldwide leader in...
14/03/2025
Unicanal and Trece TV, two of Paraguay s leading broadcasters, have successfully launched digital TV services in three main cities: Encarnaci n, Ciudad del Este...
14/03/2025
The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), and the Video Services Forum (VSF) today announced that the IP Showcase ...
14/03/2025
Digital Alert Systems, the global leader in emergency communications solutions for media providers, today announced that Nebraska Public Media is deploying the ...
14/03/2025
Interra Systems, a leading provider of end-to-end quality assurance solutions for the digital media industry, today announced that Comcast Technology Solutions ...
14/03/2025
At the 2025 National Association of Broadcasters (NAB) Show, Rightsline will showcase innovations designed to make rights and royalties management smarter, fast...
14/03/2025
PK Sound, the robotic line array company, has formally released the Tx Series of intelligent multi-purpose point source modules, beginning with the ultra-versat...
14/03/2025
Avid today announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology ...
14/03/2025
DigitalGlue, a trusted systems integrator and provider of end-to-end media solutions, is redefining storage workflows with its innovative platform, creative.spa...
14/03/2025
CVP, one of Europe s leading resellers and providers of professional video and broadcast solutions, is partnering with renowned director and cinematographer Joe...
14/03/2025
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
14/03/2025
Keepit, a global provider of a comprehensive cloud backup and recovery platform, announced today its success at the Business Awards UK, 2025 Cybersecurity and R...
14/03/2025
Lightware, an industry-leading manufacturer of signal management solutions, has announced its commitment to fostering strong relationships with top technology c...
14/03/2025
Editing and Color Grading Promo Codes
Kasia Jarco March 14, 2025
0 Comments
I wanted to share some promo codes for great tools for your video editing ...
14/03/2025
Singaporean Singer-Songwriter JJ Lin on Craft, Courage, and Creativity The artist shared candid insights into his musical evolution, personal challenges, and ...
14/03/2025
Three strategic appointments aims to bolster the leadership team at Avid, reinforcing the companys commitment to remain at the forefront of innovation
By Matth...
14/03/2025
Coming at a pivotal time for the sector, the funding underscores Cinesites ambition and confidence in the media and entertainment industry
By Matthew Corrigan ...
14/03/2025
Karen Chupka, executive vice president and managing director, NAB Global Connections and Events, gives TVBEurope the lowdown on what visitors can expect at next...
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
14/03/2025
Telos Alliance To Demonstrate New Next Generation Audio Features at 2025 NAB Sh...
14/03/2025
Live From THE PLAYERS: RED Cameras Help Cosm Capture Unique Looks for Cosm Venue...
14/03/2025
NWSL Kickoff 2025: League Operations Team Preps for NEP-Driven Remote Production...
14/03/2025
NWSL Kickoff 2025: Scripps Sports Introduces New On-Air Team for Second Year of ...
14/03/2025
SVG Sit-Down: Marie Margolius on the Thrill of Directing New Prime Video Docuser...
14/03/2025
Live From THE PLAYERS: NBC Sports Tees Up Drone Tracing, Taps Into NEP Compound ...
14/03/2025
Back to All News
Get a Glimpse of the Epic Battles in First Look at Record of ...
14/03/2025
Back to All News
Celebrating the Italian Historical Drama Il Gattopardo' Across the Globe
The series' creative team speaks at the Rome premiere.
Ent...
14/03/2025
Back to All News
The Electric State' Brings Cosmo and The Billbots to Life...
14/03/2025
Facebook
Twitter
LinkedIn
Thales has reached a historic milestone by deliv...
14/03/2025
2FM's fresh weekend lineup goes live this Saturday as a host of new presente...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...