
13 March, 2020 - 11:01
Cape Town-based creative agency, Intrepid Fox, has created a new brand film for SportsHosts, an online platform operating in New York and San Francisco that connects sports fans and travelers, and facilitating their getting together to watch live sports events.
The brand film, which was launched in the United States to influencers, players and fans on social and sports platforms by another South African agency, HaveYouHeard, documents the story of a father and daughter who have polarising views on just about every major issue currently defining American politics.
But, as the story unfolds, we learn that some things are more important than ideological differences; like their love of basketball and the weekly ritual of going to games together. Shot in Brooklyn and Queens in New York City, the film is peppered with references to the sport, both in his house and her car - a basketball, a coffee mug, a cap and her keychain.
View the ad here: https://www.youtube.com/watch?v=HixEyd9WPA8.
The US right now is so divided, so fractured, that it sometimes feels its citizens will never find common ground. Then you come across a story like this and you realise that sport can show us the way back to one another, said Intrepid Foxs Executive Creative Director and copywriter for on the brand film, Gavin Whitfield.
But, how did a business headquartered in Denver, Colorado, end up working with a Cape Town -based agency?
SportsHosts Co-Founder, Darren Wall, explained: We were aware of a viral piece of work for Scouts that had been doing the rounds and had about 6-million YouTube views. Something about it really touched a nerve with us, and we knew we wanted to make work like that. (See below) By a stroke of luck a strategist on our team happens to be a South African and knew the guys who made it.
https://www.youtube.com/results?search_query=learn it young remember it ...
A few emails and phone calls later, and Whitfield was pitching a number of ideas to the SportsHosts executives. It was a challenge as the team is spread between New York, Los Angeles, Denver, Connecticut and Melbourne. So, finding a time that made sense for everyone was nearly impossible. But, once we figured out who was doing the red eye call, it was plain sailing. The team really let Intrepid Fox lead them creatively.
Further increasing the South African connection were director Gregg Bailey of Figment Films; Neil Solomon, a producer based in Washington DC working for a production company called Peoples Television Inc and Kabeer Shaik, an award-winning DOP who makes his home in Williamsburg, Brooklyn.
Once wed shot the footage, we brought it back to South Africa so that we could edit with Anthony Lee Martin at Me & My Friends. We mixed the audio at Pressure Cooker Studios and finished the online at Deliverance Post with SFX by Graeme Armstrong, grade by Terry Simpson and titles from Dylan Wrankmore - all this made the project extremely cost effective without sacrificing anything in front of the camera, adds Bailey.
How did the all-South African core team handle what is essentially an American story?
We had a year to research ... and rewrite it and rewrite it! said Whitfield. Also, on a fundamental level weve had our own experience of sport uniting those who are seemingly at odds with one another. The 1995 Rugby World Cup, 2010 FIFA World cup and, more recently, what happened in Japan gave us a universal understanding of the material and specifically the importance of sport in healing divisions. Then of course we did a lot of research into the policy platforms that are dividing American politics right now.
The film was launched during the March Democratic Primaries, which coincide with NBAs busiest period - March Madness. And, not by accident. We teamed up with the Cape Town office of HaveYouHeard to seed the content in the right place, and they identified March as the biggest month for both politics and basketball, said Whitfields creative partner, Alan Cronje.
Lets hope everyone can see that its possible to disagree on somethings and still find space to enjoy being with one another. Theres probably few things more important than that right now, concludes Whitfield.
ends
Credentials
Client: SportsHosts
Co-Founder: Darren Wall & Michael Barrett
Agency: Intrepid Fox
Executive Creative Directors: Gavin Whitfield & Alan Cronje
Production Houses: Figment Films and Peoples Television Inc
Director: Gregg Bailey (Figment Films)
Producer: Neil Solomon (Peoples Television Inc)
Executive Producers: Di du Toit (Figment Films)
DOP: Kabeer Shaik
Editor: Anthony Lee Martin (Me & My Friends)
Audio Mix: Pressure Cooker
Online: Deliverance - Graeme Armstrong (SFX), Terry Simpson (Grade)
Titles: Dylan Wrankmore
Digital PR and influencer strategy and implementation: HaveYouHeard Marketing
Commercials
Africa South Africa
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...