Lavinia carried out the greater media coverage for a television on the occasion of the World Pride 2017 La se al producida por Lavinia para Telemadrid y Dkiss, despu s de ganar el concurso p blico emitido por la cadena auton mica, ha servido tambi n para la distribuci n del evento a nivel internacional.
El grupo Lavinia, con motivo del reciente World Pride 2017, ha llevado a cabo la mayor cobertura de medios audiovisuales para una televisi n. La se al producida por Lavinia para Telemadrid y Dkiss, despu s de ganar el concurso p blico emitido por la cadena auton mica, ha servido tambi n para la distribuci n del evento a nivel internacional.
Cinco unidades m viles en HD, cinco estaciones de sat lite HD, cuatro sistemas de transmisi n 4G, m s de 40 c maras, varias gr as telesc picas y un sin fin de medios t cnicos operados y gestionados por m s de 100 t cnicos, especialistas en toda la cadena de valor audiovisual, han hecho posible la producci n y la retransmisi n en directo del evento.
Desde las m ltiples posiciones de c mara situadas a lo largo del recorrido entre Atocha y Col n, se han capturado todos los detalles de los tres d as de celebraci n y se ha contado con varios sets de televisi n desde donde diferentes personalidades de la pol tica, la cultura y el arte, incluida la Presidenta de la Comunidad, han aportado su testimonio de los actos con entrevistas que han contribuido a completar 30 horas de programaci n. En todos los puntos de paso del desfile, Lavinia tenia situada las unidades m viles y estaciones de sat lite. Atocha, Neptuno, Cibeles Colon y Alcal , en estos dos ltimos puntos, sedes de los set televisivos.
Lavinia ha materializado este proyecto, al resultar adjudicataria mediante el concurso p blico emitido por Telemadrid.
Cabe recordar que World Pride Madrid 2017, el evento mundial m s importante de la comunidad LGTBI, ha generado un impacto publicitario equivalente a 66.786.337 de euros en prensa, televisi n, radio e Internet durante su celebraci n en la capital espa ola y 3.467.025.400 impactos de audiencia, seg n informa Kantar Media, la empresa l der de seguimiento y medici n de medios.
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Lavinia carried out the greater media coverage for a television on the occasion of the World Pride 2017 La se al producida por Lavinia para Telemadrid y Dkiss, despu s de ganar el concurso p blico emitido por la cadena auton mica, ha servido tambi n para la distribuci n del evento a nivel internacional. 
