Fantastic support for students! 100% discount on au apps, video and music services for up to 6 months No.2016-006
KDDI CORPORATION
Okinawa Cellular Telephone Company
January 12,2016
KDDI and Okinawa Cellular Telephone Company will launch a campaign on January 14, 2016, to offer free 5GB of data every month up to age 25 to customers aged 25 or under who subscribe to Flat-rate Data 5/8/10/13. Customers aged 25 or under (and their families) who sign up for Flat-rate Data 5/8/10/13 when making a new contract (including MNP) will also be eligible for a 1,000 discount ( 934 in the case of LTE Flat) off monthly flat-rate data charges for up to one year.
Existing au users aged 25 or under can receive the same privileges by changing their phone model during the campaign period.
The smartphone penetration rate among young people in their teens and 20s is around 80% as of the end of September 2015. The average smartphone monthly data usage is 5.3GB in the 13-25 age range (student generation) as against 3.6GB for au overall, and it is continuing to rise.
In addition, approximately 40% of users in the 13-25 age range (student generation) exceed the monthly data quantity under their contract plan, a sign of the need for higher data quantities in the contract plans. (Data from November 2015)
Under the 2016 Student Discount Plan, au will launch a campaign to enable customers aged 25 or under, the heaviest data users, to get more fun out of their smartphones by giving them 5GB of data free every month, thus relieving worries about data quantity. At the same time, to allow enjoyment of apps, video, music and other entertainment content too, customers who sign up for au Smart Pass, Video Pass or Uta Pass with a new contract (or resubscription) and who apply for the Student Discount during the campaign period will receive a discount equivalent to the monthly information charge for up to six months (until usage charges for July 2016).
Customers can also get special privileges for use in actual stores, such as invitations to events and live performances and various discounts.
2016 au Student Discount Monthly flat-rate data charges and monthly data quantity after Student Discount is applied
Flat-rate Data serviceUsuallyStudent Discount is appliedau Smart Value
Flat-rate Data 5 5GB 5,000 10GB
( 5GB) 4,000
(- 1,000) 10GB
( 5GB) 2,590
(- 1,410)
Flat-rate Data 8 8GB 6,700 13GB
( 5GB) 5,700
(- 1,000) 13GB
( 5GB) 4,290
(- 1,410)
Flat-rate Data 10 10GB 8,000 15GB
( 5GB) 7,000
(- 1,000) 15GB
( 5GB) 5,000
(- 2,000)
Flat-rate Data 13 13GB 9,800 18GB
( 5GB) 8,800
(- 1,000) 18GB
( 5GB) 6,800
(- 2,000)
LTE Flat 7GB 5,700 7GB 4,766
(- 934) 7GB 3,356
(- 1,410)
A separate subscription to Kakeho (Unlimited Calling Plan) ( 2,700/month) or Super Kakeho (Unlimited Calling Plan S) ( 1,700/month) is required with a contract for Flat-rate Data 5/8/10/13, and LTE Plan ( 934/month) with a contract for LTE Flat.
A subscription to LTE NET ( 300/month) is required for internet connection for both plans.
Outline of Student Discount Campaign
au Student DiscountPrivilegeEligibility
Privilege (1)
5GB of data free every month 5GB of data free every month
until age 25
Age 25 or under
Purchases phone at same time as new contract (including MNP) or model change
Subscribes to Flat-rate Data 5/8/10/13
Privilege (2)
Discount on flat-rate data charges 1,000 discount every month
on Flat-rate Data charges for up to one year
* 934 discount every month in the case of LTE Flat [New contract (including MNP)]
Student aged 25 or under and students family
Subscribes to Flat-rate Data 5/8/10/13
[Model change]
Student aged 25 or under
Purchases phone at same time as model change
Subscribes to Flat-rate Data 5/8/10/13
Phone use period is 18 months or longer
Privilege (3)
Limited period discount on au services Discount equivalent to
monthly information charge
for au Smart Pass, Video Pass and Uta Pass (total 1,234/month)
(until usage charges for July 2016)
Customer to whom Student Discount (Privilege (2) applies)
Subscribes to various services
For more details, see the Attachment.
Attachment 2016 au Student Discount "Less & More!" Free 5GB of Data Every Month Up to Age 25 Plus 1,000 Discount Every Month for Both Student and Family!
The information contained in the news releases is current at the time of publication. Products, service fees,service content and specifications, contact information, and other details are subject to change without notice.
Most recent headlines
19/03/2025
Calrec's Argo Q helps NEP Denali go for Gold with complete audio overhaul
NEP Denali has doubled its surface real estate with the installation of a 144-fad...
19/03/2025
Report highlights three key trends in a shifting media landscapeNew York, NY - March 19, 2025 - Nielsen, a global leader in audience measurement, data, and anal...
19/03/2025
ATLANTA Gray Media has announced that the 'Local News Live' afternoon newscast has been added to the programming lineup on 37 of Gray Media's local ...
19/03/2025
DirecTV for Business has integrated the Tubi app into its Advanced Entertainment Platform for hotels and institutions. DirecTV launched the platform in June 202...
19/03/2025
LOS ANGELES Frequency has announced that it will be launching a fully integrated graphics platform as part of Frequency Studio at the 2025 NAB Show....
19/03/2025
NAB 2025: CueScript Maximizes Teleprompter Experience with New Tools Ranging fro...
19/03/2025
Church of the Nativity Christmas Eve Service Uses Blackmagic Design
Brie Clayton March 19, 2025
0 Comments
Annual event uses Blackmagic Design cameras...
19/03/2025
SMPTE Unveils 2025 NAB Show Educational Presentations
Brie Clayton March 19, 2025
0 Comments
SMPTE , the home of media professionals, technologists, a...
19/03/2025
Music Marketing: 5 Proven Strategies to Engage and Grow Your Fanbase Find out how you can get your work in front of more people with these music marketing str...
19/03/2025
WHITE PLAINS, N.Y. SMPTE, the home of media professionals, technologists, and engineers, today unveiled the educational presentations that will be shown at this...
19/03/2025
Six new sound stages will be built at The Gillette Factory in Hounslow
By Matthew Corrigan
Published: March 19, 2025
Six new sound stages will be built at...
19/03/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the integration of Spideo&...
19/03/2025
Net Insight is taking a major step forward in enhancing its internet media transport solutions by partnering with NETINT Technologies to integrate their cutting...
19/03/2025
Bitmovin, a leading provider of video streaming solutions, has announced its Multiview has been optimized to support low-latency streaming and advertisements. B...
19/03/2025
ELEMENTS will be presenting an extensive line-up of technological advancements as part of this year's NAB Show, including BLINK with fast, flexible and secu...
19/03/2025
Annual General Meeting is scheduled for 3 April 2025
Board of Director Nominees Ellen Lord and John Shaw to provide critical expertise and U.S. perspective
...
19/03/2025
NEW YORK Despite the boost provided by massive viewing of the Super Bowl on Feb. 9, a new report from Nielsen's The Gauge shows that streaming increased its...
19/03/2025
LOS ANGELES Cine Gear Expo has announced that the filmmaking exposition has chosen the world-renowned Universal Studios Lot for the location of Cine Gear Expo L...
19/03/2025
Tax Incentives Won't Solve Hollywood's Problems
Andy Marken March 18, 2025
0 Comments
Taking the wrong boy was a lucky break. In other words,...
19/03/2025
Watch Berklee Valencia Alum Wow the American Idol Judges with an Otis Redding So...
19/03/2025
Home News & Press Press Release Three Industry Veterans Join Blancco's Executive Leadership Team
Three Industry Veterans Join Blancco's Executive...
19/03/2025
AI has been shaping the media and entertainment industry for decades, from early recommendation engines to AI-driven editing and visual effects automation. Real...
19/03/2025
NVIDIA this week recognized 14 partners leading the way across the Americas for their work advancing agentic and physical AI across industries.
The 2025 Americ...
19/03/2025
World's Smallest Slow-motion Camera at NAB2025 posted: 19/03/2025
Proton to Launch World's Smallest Slow-motion Camera at NAB2025
Proton Camera I...
19/03/2025
Facebook
Twitter
LinkedIn
Under an agreement signed by Thales and Naval Gr...
19/03/2025
We're thrilled to invite you to follow us on Instagram, where we'll be posting exclusive content, behind-the-scenes peeks, special promotions, and so mu...
18/03/2025
Seamlessly Bridge SDI and IP with On-Ramp from Utah Scientific Transitioning to IP doesn't have to be a daunting, expensive overhaul. Utah Scientific is pro...
18/03/2025
Looking for inspiration this Women's History Month? Discover the stories of trailblazing women with audiobooks on Spotify. Our Women's History Month aud...
18/03/2025
From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, ha...
18/03/2025
During February, audiences in Mexico slightly increased their streaming usage by 0.6 points compared to the previous month, accounting for 22.3% of TV viewing.
...
18/03/2025
February is the time of winter holidays, during which Poles often organize trips, which was reflected in less time spent in front of TV screens: on average 5 mi...
18/03/2025
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with o...
18/03/2025
NEW YORK The Broadcasters Foundation of America (BFOA) has elected Kristin Cantrell, Owner/CEO, Seven Mountains Media and CapCity Communications, Kate Riley, Pr...
18/03/2025
NEW YORK NBCU's streaming service Peacock continues to ramp up its sports offering with the launch of in-market streaming of four NBC Sports Regional Networ...
18/03/2025
WASHINGTON Federal Communications Commission commissioner Geoffrey Starks has issued a statement saying he plans to resign from the regulatory agency this spri...
18/03/2025
Miri Technologies to Make NAB Show Debut with X510 Dual-Cellular Bonding Router
Brie Clayton March 18, 2025
0 Comments
Innovative, purpose-built hardw...
18/03/2025
Blackmagic Design Powers League of Legends and Valiant Grand Finals
Brie Clayton March 18, 2025
0 Comments
Mira! Broadcast enhances esports storytelli...
18/03/2025
Grass Valley Unveils New Solutions for End-to-End Media Production at NAB Show 2...
18/03/2025
Appear Launches the X5: Redefining Scalable Live Production at NAB Show 2025
Brie Clayton March 18, 2025
0 Comments
At NAB Show 2025 , Appear, the glo...
18/03/2025
Peakto 2.3: Keep All Your Photos and Videos Stored Locally-Yet Accessible Everyw...
18/03/2025
According to the company, the AtomTwos colour reproduction, global shutter and wide colour gamut make it simple to match to box cameras in major productions
By...
18/03/2025
Meghna Londhe, deputy head, customer delivery at Magnifi, tells TVBEurope how a fascination of the unknown led to a career in media technology
By Matthew Corri...
18/03/2025
Dalet, a leading technology and service provider for media-rich organizations, today announced that Dalet Flex, Dalet Pyramid and Dalet AmberFin are available i...
18/03/2025
Telestream, a global leader in media workflow technologies, introduced key innovations and additions to its flagship Vantage platform. The breadth and depth of ...
18/03/2025
Pebble, the leading automation, content management and integrated channel specialist, has completed the development and implementation of the playout functional...
18/03/2025
Synamedia, a leading provider of video software solutions, today announced the launch of Quortex Switch, a next-generation SaaS-based multi-CDN management tool ...
18/03/2025
In a significant step towards planning first commercial service across the European continent, the 5G Broadcast Strategic Task Force (5BSTF) comprising Media ...
18/03/2025
At NAB 2025 (#W2601), LTN will unveil live sports, channel distribution, and real-time content versioning technologies designed to drive revenue for sports leag...
18/03/2025
Mo-Sys Engineering, a leader in virtual production (VP), tracking and broadcast robotics, will be exhibiting at NAB Show demonstrating its latest innovations fo...
Fantastic support for students! 100% discount on au apps, video and music services for up to 6 months No.2016-006
