
Relo Metrics, the leading sports measurement platform, today announced the launch of its latest suite of solutions tailored specifically for college sports sponsorships. As the 2024 college football season kicks off, Relo Metrics is set to revolutionize how brands, colleges, and conferences measure, optimize, and maximize their investments across the Power Four conferences. Relo will be adding the entire sponsorship data set covering the Power Four conferences to Relo Census.
Launched in November 2023, Relo Census, is the first-of-its-kind complete data set for sports marketing, allowing stakeholders to accurately benchmark performance, identify market trends, and gather real-time competitive intelligence for increased ROI.
With the NCAA's recent announcement that commercial sponsor advertisements approved for all regular-season football games, the entire market must move quickly to ensure it is prepared to meet the moment. This includes preparing the assets, creative approach, and measurement standards that will be used to value and price it all.
Leveraging multiple data sets and near real-time tracking, Relo Metrics' Census for College Football will showcase broadcast and streaming viewership and all on-camera asset values, and this will be alongside the big 6 professional sports that are already available on the platform.
As a phased rollout of the college s solutions - Relo plans to expand measurement with college athletes including Name, Image, and Likeness (NIL) deals. These innovations are designed to help brands seamlessly integrate their sponsorships into broader marketing strategies, ensuring maximum ROI in a rapidly evolving landscape.
We recognize that some brands already have a large presence in major college sports, and given recent rule changes, this will not only expand greatly in the coming years but become a more competitive market for advertisers. University-level sports sponsorship is very compelling to brands, given the direct tie-in to fan loyalty and the regional, localized nature of the sponsorship.
The 2024 college football season marks a transformative moment in sports sponsorship, said Jay Prasad, CEO of Relo Metrics. With the new rules and opportunities emerging in the college sports arena, conferences, media companies, and brands need actionable data more than ever. Our platform not only tracks the effectiveness of sponsorships in real-time but also offers the strategic insights brands need to stay ahead in this competitive space.
Relo Metrics' new solutions include comprehensive data across the Power Four conferences that will be available in Relo Census. The data and insights empower brands to make fast, smart decisions, ensuring that every dollar spent on college sports delivers measurable results.
"Relo Metrics has been a game-changer for us, said Sara Knysh, Director of Insights & Strategy at Intersport. Their data-driven approach has provided us with the clarity and confidence needed to navigate the complex world of college sports sponsorships, especially with growing opportunities to connect with some of the most engaged fans in sports. With Relo's insights, we've been able to fine-tune our strategies and maximize the impact of our investments for our clients and properties.
As the first season of the Power Four unfolds, Relo Metrics is poised to play a crucial role in shaping the future of college sports sponsorships. By combining cutting-edge technology with a deep understanding of the sports ecosystem, Relo continues to lead the way in delivering unmatched value to brands and rights holders alike.
More from TV-Bay
10/03/2025
Studio Technologies, manufacturer of high-quality audio, video, and fiber-optic solutions, announces its Model 201 Interpreter's Console is now shipping wor...
10/03/2025
Chunghwa Telecom, the leading telecommunications operator in Taiwan, partners with Broadpeak to power new monetization growth for its streaming service Hami Vi...
10/03/2025
Test & measurement innovator, Leader Instruments Corporation, has announced its new LPX500 multi-channel 4K waveform monitor will make its US debut at the 2025 ...
10/03/2025
Wooden Camera announced two new additions to the accessories for Sony Cameras. The new Gold Mount Plus D-Box is compatible with Sony VENICE and VENICE 2, while ...
07/03/2025
DHD's RM1 all-in-one audio interface makes its Danish debut at the Teknikmessen Technical Fair in Copenhagen. Denmark's largest sound, light and stage t...
07/03/2025
Lightware, a leading provider of innovative connectivity solutions for the professional AV industry, is pleased to announce that it's UK office has a new co...
07/03/2025
Evergent (#W2375) will launch an expanded range of monetization technologies and value-generating AI tools to fuel revenue transformation for streaming, direct-...
07/03/2025
MASV (massive.io), the fastest large file transfer platform for media professionals, has officially teamed up with Qumulo, the leading cloud data platform, to c...
07/03/2025
Broadpeak (#W3331), a leader in streaming and monetization at scale, will highlight a range of innovations across its solutions portfolio at NAB Show 2025. From...
07/03/2025
Keepit, the world's only independent, cloud-native data protection and backup provider, today announced the publication of its new report: Intelligent data...
07/03/2025
Redefining IP Workflows with Future-Ready, Interoperable Solutions
Matrox Video has announced its participation at NAB 2025, where it will reinforce its positi...
07/03/2025
OpenDrives, Inc., a leading provider of software-defined data storage and data services, in addition to on-premises and cloud solutions, is pleased to announce ...
07/03/2025
Known for his work on major productions such as Bohemian Rhapsody, Blitz, Paddington in Peru and Bridget Jones's Diary, Academy Award-winning Production Sou...
07/03/2025
MultiDyne Video & Fiber Optic Systems will soon begin shipping new openGear solutions that condense the features and functionality of its popular hardware produ...
07/03/2025
The media technology industry operates at the intersection of creativity and innovation, where technology empowers storytellers to share the narratives that mov...
07/03/2025
Bitmovin, the leading provider of video streaming solutions, announced two new features for Bitmovin Analytics: Server-Side Ad Insertion (SSAI) Analytics and Re...
07/03/2025
Vubiquity, an Amdocs company, is redefining content readiness processes with the introduction of Catalog Intelligence, an industry-first AI-powered solution des...
07/03/2025
A major winter sporting that took place in Asia in February was leveraging Net Insight's media transport solutions to deliver high-quality video services ac...
07/03/2025
NEP Denali has doubled its surface real estate with the installation of a 144-fader Argo Q console and ImPulse IP core in its 53' Gold remote production uni...
05/03/2025
AI and mixed reality add power to intuitive operations
nxtedition will showcase its unified platform featuring award-winning XR studio control and the new adva...
05/03/2025
Riedel Communications today announced that Rec4Box, a leading provider of outside broadcast (OB) solutions, has implemented the company's MediorNet real-tim...
05/03/2025
TAG Video Systems is set to unveil its latest innovations at NAB 2025. The company will showcase its advanced capabilities for end-to-end monitoring and visuali...
05/03/2025
Pliant Technologies CrewCom CB2 Professional Wireless Intercom system is a full-duplex, install-friendly and feature-packed solution for small to mid-level appl...
05/03/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that Wael Yasin has joined...
05/03/2025
Globecast, the leading provider of broadcast, media and entertainment integration and managed services, will showcase its latest innovations in hybrid cloud sol...
05/03/2025
Zixi will be exhibiting at NAB Show 2025 (West Hall booth W1929) showcasing innovations for live video delivery with unmatched quality, reliability, and securit...
04/03/2025
Starfish Technologies, the leader in transport stream processing, is bringing new ideas for switching and insertion in real-time delivery streams. Developed in ...
04/03/2025
Rohde & Schwarz has announced the transfer of its renowned Clipster mastering solution to CineCert, a trusted expert in digital cinema. This marks a new chapter...
04/03/2025
Pebble, the leading automation, content management and integrated channel specialist, is celebrating its 25th anniversary this year and will be present at NAB S...
04/03/2025
Glensound, a leader in high-quality audio systems, has joined the Avnu Alliance as a Milan Associate member, reinforcing its commitment to networked audio innov...
04/03/2025
To maximize cloud production capabilities for its popular live radio programs, Spain's public service radio broadcaster Radio Nacional de Espa a (RNE) has t...
04/03/2025
IBC has announced the eight Accelerator projects and one Special Incubator project that have been selected to go forward as part of its 2025 Accelerator Media I...
04/03/2025
Bitcentral, a leading pioneer in digital media workflows for broadcast and digital video, today announces the launch of Fusion Insights, an AI-powered solution ...
04/03/2025
DHD audio will promote its broad range of audio production technology at Radiodays Europe 2025 in the Megaron Athens International Conference Centre, March 9th-...
04/03/2025
Leading video software provider, Synamedia, today announced that Hearst Networks EMEA, formerly A+E Networks EMEA, has partnered with Synamedia for cloud distri...
04/03/2025
Fabric, the entertainment industry's leader in data and operations solutions, has acquired BB Media, a global data science and market research company. This...
04/03/2025
SipRadius will present its practical, proven and scalable solutions for remote production and connectivity at NAB Show (booth W2420, Las Vegas Convention Center...
03/03/2025
Pixel Power, a Rohde & Schwarz company, will be reintroducing its 30-year plus expertise in graphics, automation and workflows with its media processing and wor...
03/03/2025
Magewell's highly-acclaimed Director Mini solution was joined by a new big brother today, as the company unveiled the second model in its all-in-one product...
03/03/2025
EnGo mobile video transmitter and LivePlus App enable seamless live reporting from remote and high-congestion areas
Major broadcasters across West Africa reli...
03/03/2025
Continuing a long tradition, Broadcast Solutions is once again inviting all those involved in media technology implementations to its biannual Broadcast Innovat...
02/03/2025
On Sunday March 2, stars across the film industry will gather at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandw...
28/02/2025
MediaKind, the global change leader in media technology services and solutions, announced today that MK.IO, its premium direct-to-consumer streaming stack, is n...
28/02/2025
The exhibitors on the two GREAT Britain and Northern Ireland Pavilions at NAB Show 2025 in South Lower SL6204 and West Halls W2522, Las Vegas Convention Center,...
28/02/2025
EMG / Gravity Media, the leading force in production, content, media services and facilities, today announced a groundbreaking milestone in sustainable broadcas...
28/02/2025
Appear's rapid growth enables it to increase investment in innovation, driving its leadership in live media production technology
Appear, the global leader...
28/02/2025
Net Insight and the Swedish National Touring Theatre, Riksteatern, are pushing the boundaries of performing arts with a pioneering remote production of the play...
28/02/2025
Broadcast Solutions, one of Europe's largest media systems integration groups, completed a news broadcast centre for CIBC Global in Azerbaijan. The centre s...
27/02/2025
Pedro Pineda is an independent live events contractor who most recently served as the video director for the rock band Blink-182. He has also directed other wel...
26/02/2025
New green screen studio raises temperatures on new possibilities
CJP Broadcast Service Solutions, systems integration and content digitisation specialist, has ...