
Since The Ocean Cleanups founding in 2013, theyve pioneered methods and technologies for removing plastic from the worlds oceans-reaching significant milestones as they work toward their goal to clean up 90% of the worlds floating ocean plastic by 2040.
Along the way, theyve captured their work with GoPro cameras and shared it with the world. Were thrilled to share their origin story and showcase their achievements in a GoPro for a Cause video (featured below). To the GoPro community-please join us in celebrating The Ocean Cleanup's 10-year journey and thanking them for their innovation, dedication, and the positive impact they are having on our planet.
To learn more about how The Ocean Cleanup and GoPro for a Cause collaboration started, lets hear from Florent Beauverd, Head of Creative and Documentary Productions, at The Ocean Cleanup.
Cleaning the Ocean, One Impossible Shot at a Time
Words by Florent Beauverd, The Ocean Cleanup
The Ocean Cleanup is an international nonprofit project that develops and scales technologies to rid the worlds oceans of plastic. We aim to achieve this goal by taking a two-pronged approach: stemming the inflow via rivers and cleaning up what has already accumulated in the ocean.
You might be thinking, That sounds great, but what does it have to do with GoPro? Well, it turns out GoPro cameras have played an important role in the story of The Ocean Cleanup.
Before The Ocean Cleanup even existed, Founder and CEO Boyan Slat used a GoPro to film the plastic pollution problem while he was on a scuba-diving trip. He shared the footage in his initial TED talk, which went viral and sparked The Ocean Cleanups initial crowdfunding in 2013.
Three years later, I joined The Ocean Cleanups communication team. When I joined in September 2016, I spent my first few days looking at archival footage. From recordings of scale model tests in swimming pools to research expedition footage on the ocean, I spotted an abundance of fascinating GoPro clips.
GoPro usage rapidly increased as I, a former freeskiing filmmaker, took the lead in the content production efforts of the young organization. With big dreams but small budgets, I relied heavily on GoPro cameras to shoot the adventures the team members were embarking on across the globe.
On my second week on the job, I went onboard a research aircraft to perform an audacious and first-of-a-kind reconnaissance mission to the Great Pacific Garbage Patch with a team of scientists. The day before the flight, I rushed to a local store to buy as many HERO4 Session cameras as we could afford. I duct-taped them all around the plane, even in the pilots cabin. I think people were sort of annoyed with me at first. A few days later, the footage was all over the news in California.
A few months, and hundreds of gigabytes of GoPro footage later, I was joined at The Ocean Cleanup by former CNN producer Dan van der Kooy.
Its around that time that The Ocean Cleanup made a deeper connection with GoPro, recalls van der Kooy. Chris Clark from the Corporate Communications and Cause team at GoPro invited [Florent] and me to visit their headquarters in San Mateo and told us a few hours later that GoPro was onboard and excited to support our needs from a capture standpoint.
Since then, GoPros support, through the GoPro for a Cause nonprofit partnership program, has enabled our creative duo to deploy lots of GoPro cameras in more innovative, challenging (and sometimes risky) conditions. From the launch of the first ocean cleanup system in San Francisco in 2018 to the first attempt at stopping a plastic tsunami in Guatemala in 2022, every significant milestone of the organization is documented from countless GoPro angles.
Reinforced in 2020 by a third creative producer, Valentina Marinelic, The Ocean Cleanup can now pull off incredible programs. The latest example is a 5-hour-long live stream titled Checkpoint 2022. This original program showcased the delivery of Interceptor 007-the first river trash Interceptor in the USA - to its deployment location in Ballona Creek in Los Angeles, Calif.
It would take a book to explain all the ways weve been using GoPro cameras and continue to use them. From long-term time lapses to TimeWarps, from impossible angles to first-person views, from underwater live streams to making custom mounts for the GoPro MAX-we never run out of ideas.
But out of everything The Ocean Cleanup did with GoPro, the award for the most unexpected use case goes to the scientific team and, more specifically, to our Geospatial Analyst, Robin de Vries. Robin used GoPro cameras to shoot millions of pictures of the oceans surface to develop and train an AI plastic detection algorithm. Probably not exactly the use GoPro had in mind originally, but hey, there are many ways to be a hero.
Learn more about The Ocean Cleanup here, and you can support The Ocean Cleanups mission here.
Learn more about getting involved with GoPro for a Cause here.
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...