What is Extended Reality?
20/05/2022
Extended reality, or XR, is an umbrella category that covers a spectrum of newer, immersive technologies, including virtual reality, augmented reality and mixed reality.
From gaming to virtual production to product design, XR has enabled people to create, collaborate and explore in computer-generated environments like never before.
What Is Extended Reality? Virtual, augmented and mixed reality are all elements of XR technology.
Virtual reality puts users inside a virtual environment. VR users typically wear a headset that transports them into a virtual world - one moment they're standing in a physical room, and the next they're immersed in a simulated environment.
The latest VR technologies push these boundaries, making these environments look and behave more like the real world. They're also adding support for additional senses, including touch, sound and smell.
With VR, gamers can become fully immersed in a video game, designers and customers can review building projects to finalize details prior to construction, and retailers can test virtual displays before committing to a physical one.
Augmented reality is when a rendered image is overlaid onto the real world. The mobile game Pok mon GO famously brought AR to the mainstream by showing computer-rendered monsters standing on lawns and sidewalks as players roam their neighborhoods.
AR graphics are visible through cell phones, tablets and other devices, bringing a new kind of interactive experience to users. Navigating directions, for example, can be improved with AR. Rather than following a 2D map, a windshield can superimpose directions over one's view of the road, with simulated arrows directing the driver exactly where to turn.
Mixed reality is a seamless integration of the real world and rendered graphics, which creates an environment in which users can directly interact with the digital and physical worlds together.
With MR, real and virtual objects blend, and are presented together within a single display. Users can experience MR environments through a headset, phone or tablet, and can interact with digital objects by moving them around or placing them in the physical world.
There are two types of MR:
Mixing virtual objects into the real world - for instance, where a user sees the real world through cameras in a VR headset with virtual objects seamlessly mixed into the view.
Mixing real-world objects into virtual worlds - for example, a camera view of a VR participant mixed into the virtual world, like watching a VR gamer playing in a virtual world.
The History of XR To understand how far XR has come, consider its origins in VR.
VR began in the federal sector, where it was used to train people in flight simulators. The energy and automotive design industries were also early adopters. These simulation and visualization VR use cases required large supercomputers. It also needed dedicated spaces, including powerwalls, which are ultra-high-resolution displays, and VR CAVEs, which are empty rooms that have the VR environment projected on each surface, from the walls to the ceiling.
For decades, VR remained unaffordable for most users, and the small VR ecosystem was mainly composed of large institutions and academic researchers.
But early in the previous decade, several key component technologies reached a tipping point, which precipitated the launch of the HTC Vive and Oculus Rift head-mounted displays (HMDs), along with the SteamVR runtime.
Individuals could now purchase personal HMDs to experience great immersive content. And they could drive those HMDs and experiences from an individual PC or workstation with a powerful GPU.
Suddenly, VR was accessible to millions of individuals, and a large ecosystem quickly sprung up, filled with innovation and enthusiasm.
In recent years, a new wave of VR innovation started with the launch of all-in-one (AIO) headsets. Previously, fully immersive VR experiences required a physical connection to a powerful PC. The HMD couldn't operate as a self-contained device, as it had no operating system and no ability to compute the image.
But with AIO headsets, users gained access to a dedicated device with a simple setup that could deliver fully tracked VR anywhere, anytime. Coupled with the innovation of VR streaming technology, users could now experience powerful VR environments, even while on the go.
Latest Trends in XR High-quality XR is becoming increasingly accessible. Consumers worldwide are purchasing AIOs to experience XR, from immersive gaming to remote learning to virtual training. Large enterprises are adding XR into their workflows and design processes. XR drastically improves design implementation with the inclusion of a digital twin.
Image courtesy of Innoactive. And one of today's biggest trends is streaming XR experiences through 5G from the cloud. This removes the need to be tethered to workstations or limit experiences to a single space.
By streaming over 5G from the cloud, people can use XR devices and get the computational power to run XR experiences from a data center, regardless of location and time. Advanced solutions like NVIDIA CloudXR are making immersive streaming more accessible, so more XR users can experience high-fidelity environments from anywhere.
AR is also becoming more common. After Pok mon GO became a household name, AR emerged in a number of additional consumer-focused areas. Many social media platforms added filters that users could overlay on their faces. Organizations in retail incorporated AR to showcase photorealistic rendered 3D products, enabling customers to place these products in a room and visualize it in any space.
https://developer.download.nvidia.com/cloudxr/videos/compressed/CloudXR_mclaren_
LINK: | https://blogs.nvidia.com/blog/2022/05/20/what-is-extended-reality/... |
See more stories from nvidia |
Most recent headlines
09/12/2024
Dalet Named an IDC Innovator in Media and Entertainment
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
23/11/2024
Heartwarming Out of My Mind Highlights the Importance of Disability Advocacy
PARK CITY, UTAH - JANUARY 19: (L-R) Judith Light, Rosemarie Dewitt, Luke Kirby, Michael Chernus, Phoebe-Rae Taylor, Sharon M. Draper, Amber Sealey, and Courtney...
23/11/2024
TCLtv+ Adds 23 CBS Fast Channels
LOS ANGELES/NEW YORK TCL's streaming service TCLtv+ has struck a content deal with Paramount Streaming that will add 23 CBS FAST channels to its lineup....
23/11/2024
Viamedia Signs Ad Rep Deals with 7 More Service Providers
LEXINGTON, Ky. The independent advertising rep firm Viamedia has further expanded its sales network with news that it has agreements to manage advertising sale...
23/11/2024
The Trade Desk Jumps Into Streaming TV With Ventura OS
VENTURA, Calif. Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating system called Ventura....
23/11/2024
Writers Guild, 3 PBS Stations Reach Tentative Agreement for New Contract
BOSTON, LOS ANGELES AND NEW YORK The Writers Guild of America has announced that it has reached a tentative agreement with management at PBS member stations WGB...
23/11/2024
Supreme Court to Consider Legality of FCC's Universal Service Fund
WASHINGTON, D.C. The U.S. Supreme Court has agreed to hear an appeal in a case that alleges the FCC does not have the authority to decide how funds from the Uni...
22/11/2024
Michelle Satter to Be Honored at 2025 Sundance Film Festival Gala Celebrating Sundance Institute Presented by Google TV
Sean Wang, Julian Brave NoiseCat, and Emily Kassie to Receive Annual Vanguard Aw...
22/11/2024
Spotify Inks a New Partnership With Bloomsbury To Offer A Greater Assortment of Audiobooks
Our library continues to grow. In 2022, we announced the addition of audiobooks ...
22/11/2024
SBS wins Australian Podcast Publisher of the Year for third year running
SBS wins Australian Podcast Publisher of the Year for third year running 22 November, 2024 Media releases An outstanding slate of multilingual, multicultur...
22/11/2024
Film Lighting: a Cinematic Guide w/ Free Lighting Plots
Home Applications Film Lighting: a Cinematic Guide w/ Free Lighting Plots Your Guide to Film Lighting In this guide, we'll explore the history of fil...
22/11/2024
Fox, Hulu Renew Content Deal
Fox Entertainment and Hulu have renewed a multi-year content distribution agreement that will keep in-season streaming rights for Fox's programming slate on...
22/11/2024
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA
Academy Award-Winning Film Studio Caviar Signs Director Duo MAMA Brie Clayton November 22, 2024 0 Comments Academy Award-winning independent film stud...
22/11/2024
A Creative Alliance for Black Friday: Independent Software Makers Unite for Photographers
A Creative Alliance for Black Friday: Independent Software Makers Unite for Phot...
22/11/2024
Partial Bold Text using After Effects expressions UPDATED
Partial Bold Text using After Effects expressions UPDATED Graham Quince November 22, 2024 0 Comments Now with an improved expression for Per Word Se...
22/11/2024
John Lawson Steps Down as AWARN Executive Director
WASHINGTON John Lawson, longtime broadcast alerting advocate and founder of the AWARN Alliance, said he is stepping down as its executive director to work full-...
22/11/2024
Red, white and Blue Lucy UK media tech provider reaches across the Pond
Entering the American market follows a period of significant growth for the company By Matthew Corrigan Published: November 22, 2024 Entering the American...
22/11/2024
Warner Bros. Discovery Introduces Shop With Max and Moments
NEW YORK Warner Bros. Discovery Advertising Sales has incorporated Kerv's AI-enhanced technology into its ad-tech platform and launched two new ad offerings...
22/11/2024
EDO, Vizio Ink New Multiyear Smart-TV Data Licensing Pact
NEW YORK Vizio's Inscape, a smart-TV data provider, and EDO said they have extended their longstanding data partnership....
22/11/2024
New Pixotope Reveal Enables AR, Virtual Production Without Green Screens
OSLO, Norway Live augmented reality and virtual production specialist Pixotope Technologies has launched Pixotope Reveal, an AI-powered background segmentation ...
22/11/2024
Nominations Open for 2025 NAB Technology Awards
The National Association of Broadcasters has opened nominations for the 2025 NAB Technology Awards, recognizing excellence in broadcast engineering, digital lea...
22/11/2024
Thanksgiving TV Sports Ad-Spend Binge To Hit $624 Million
In between helpings of turkey and other Thanksgiving Day fare, viewers will see companies dishing up hefty portions of ads on sports programming, with the natio...
22/11/2024
8 Channels Added to MyFree DirecTV Streaming Lineup
Following the recent launch of the MyFree DirecTV free-ad supported package of 70-plus streaming channels, DirecTV has launched eight new channels catering to s...
22/11/2024
Viant, Disney Advertising Expand CTV Ad Collaboration
IRVINE, Calif. Viant Technology said it has expanded its agreement with Disney Advertising that's focused on making premium connected TV, video and display ...
22/11/2024
Xumo To Make Ad Inventory Available Programmatically With PubMatic
PHILADELPHIA and REDWOOD CITY, Calif. Xumo, the streaming platform joint venture of Comcast and Charter Communications, has reached an agreement to make its pre...
22/11/2024
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
NEW YORK Privately-held ad tech giant Mediaocean has inked a definitive agreement to acquire Innovid, an independent software platform for advertising creation,...
22/11/2024
Viz University introduces new Viz Artist certifications aimed at upskilling designers of all levels
Viz University introduces new Viz Artist certifications aimed at upskilling desi...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable-Net Spinoff W...
22/11/2024
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts With Saturday's Final in Kansas City
NWSL Championship 2024: CBS Sports Caps Off First Year of In-House Broadcasts Wi...
22/11/2024
Premier League To Establish In-House Media-Operations Business for 2026-27 Season
Premier League To Establish In-House Media-Operations Business for 2026-27 Seaso...
22/11/2024
SailGP Season 5 Set to Be Most Expansive Yet'
SailGP Season 5 set to be most expansive yet' By George Bevir Friday, November 22, 2024 - 10:34 Print This Story SailGP: The New Zealand Sail Grand P...
22/11/2024
SailGP Season 5: New Broadcasters, New Requirements
SailGP Season 5: New broadcasters, new requirements By George Bevir Friday, November 22, 2024 - 10:34 Print This Story The Germany SailGP team in action a...
22/11/2024
SailGP Season 5: AI Cameras to Get Viewers Closer to the Action
SailGP Season 5: AI cameras to get viewers closer to the action By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Getting viewers closer ...
22/11/2024
SailGP Season 5: Getting Umpires Onscreen and More Studio-Based Content
SailGP Season 5: Getting umpires onscreen and more studio-based content By George Bevir Friday, November 22, 2024 - 10:33 Print This Story Australia SailG...
22/11/2024
SailGP Season 5: Enhanced LiveLine Graphics Bring Augmented Reality to Chase Boats
SailGP Season 5: Enhanced LiveLine graphics bring augmented reality to chase boa...
22/11/2024
Full House: Inside Production of the European Curling Championships
Full house: Inside production of the European Curling Championships By Kevin Hilton Thursday, November 21, 2024 - 12:40 Print This Story Curling star Anna...
22/11/2024
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff Will Impact Sports Ops
NBC Sports President Rick Cordella on How Comcast's NBCU Cable Net Spinoff W...
22/11/2024
Sky and Peacock's Original hit drama series The Day of the Jackal scores a second season renewal
Sky and Peacock's Original hit drama series The Day of the Jackal scores a s...
22/11/2024
Rugged Rugby: Conquer or Die' Premieres December 10: A Battle for Supremacy Begins
Back to All News Rugged Rugby: Conquer or Die' Premieres December 10: A Ba...
22/11/2024
Standards Pavilion elevates the role of standards in advancing climate action at COP29
Friday 22 November, Baku, Azerbaijan: As COP29 wraps up in Azerbaijan, the Stand...
22/11/2024
Let's Make Toy Show Day Official
Let's Make Toy Show Day Official The Late Late Toy Show | Friday December 6th | 9:35PM Watch Below The Late Late Toy Show is fast approaching and kids al...
22/11/2024
COOPANS, the Alliance Managing Europe's Largest Air Traffic Volume, Upgrades its Air Traffic Control (ATC) System with Thales
Facebook Twitter LinkedIn COOPANS is a leading international cooperation b...
22/11/2024
Press release
Facebook Twitter LinkedIn Thales confirms that the Parquet National Financier (PNF) in France and the Serious Fraud Office (SFO) in the United Kingdom hav...
22/11/2024
RT General Election 2024: Critical Election Period
The broadcasting regulator, Coimisi n na Me n has removed the traditional broadcast Moratorium for television and radio. In the past, this applied from 14:00 ...
21/11/2024
Neneh Cherry Takes Us on a Musical Journey Inspired by Her Memoir, A Thousand Threads'
Neneh Cherry, a musical trailblazer for more than three decades, is full of stor...
21/11/2024
6 Spotify Audiobook Features That Level Up Your Listening Experience
Since launching our audiobooks offering, we've continuously upped our game on designing a user experience that provides seamless and engaging listening. You...
21/11/2024
SEP 2024 / PAG launches new MPL150 Battery at IBC24
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end portable power systems for the film and television industry, has announced the introduction...
21/11/2024
SEP 2024 / PAG Introduces new Cinergy Battery
1ST SEPTEMBER 2024 PAG Ltd. UK, the creator of innovative, high-end, portable power systems for the film and television industry, has announced the introductio...
21/11/2024
Celebrating The Best Of The Best
The HPA Awards exist to honor and recognize the accomplishments of the talented HPA community and to support their efforts with increased awareness and celebrat...
21/11/2024
L3Harris Co-Founder, Chair and CEO Chris Kubasik: Arsenal of Democracy 2.0 Will Require New Ways of Doing Business
He writes in POLITICO: When it comes to protecting our country, innovation and s...