IBC News: the Future of Video Becomes Reality with Elemental at IBC05

Elemental Technologies, the leading supplier of software-defined video solutions for multiscreen content delivery, today announced plans to showcase disruptive innovations to help content providers address next-generation video complexity at IBC2015 (Hall 4, Stand 4.B80, RAI Exhibition and Conference Centre). In addition to its full product suite, Elemental will highlight the industry's most advanced MPEG-DASH implementation, automatic provisioning of live channels in the cloud, CDN-independent ad insertion, second-generation 4K with high dynamic range (HDR) and workflows for better optimizing content monetization.

The future is now: MPEG-DASH is widely deployed, 4K UHD services are coming online and HDR is making an entrance, said Keith Wymbs, chief marketing officer for Elemental. Only the scalability and flexibility of software can keep pace with the relentless advance of video technology. This is illustrated by Comcast X1 Cloud DVR, Sky Go and NOW TV, and other services offered by more than 600 media leaders using the Elemental platform. Software is eating the video industry as it has with other technology industries in the past.

Other Elemental demonstrations at IBC2015 include a variety of live and file-based 4K and HEVC streaming applications, virtualized and cloud-based services, and linear video workflows featuring high-quality encoding integrated with advanced system management and the industry's only 4K HEVC statistical multiplexing solution.

Elemental Delta demonstrations highlight just-in-time packaging, ad insertion, DRM for multiscreen video distribution, live-to-linear VOD and timeshift capabilities, such as catch-up TV, start-over TV, nPVR and delay TV. Elemental Delta demonstrations also focus on enhancing services and monetizing content with advanced capabilities such as solutions for ad blocking and faster time to replays.

4K 4Charity Fun Run at IBC2015

Elemental, co-founding sponsor Ericsson and association partner IBC are hosting the 4K 4Charity Fun Run on September 12 at 7:30am in beautiful Amstel Park in Amsterdam. Sponsors for the run currently include Aspera (an IBM company), ChyronHego, Clearleap, Inc., EVS and Verimatrix. Register for the run at 4K4Charity.com to help celebrate 4K industry achievements and support international and local charities.www.4K4Charity.com

The 4K 4Charity Fun Run at IBC2015 celebrates major Ultra HD achievements by global media and entertainment industry leaders and the technology vendors who support them. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than $60,000 for global charities, including OXFAM International and Heifer International as well as local charities, such as The Shade Tree.

About Elemental

Elemental Technologies is the leading supplier of software-defined video solutions for multiscreen content delivery. Founded in 2006 and headquartered in Portland, Oregon, the company pioneered the use of software-based video processing to distribute video over IP networks. Solutions from Elemental provide the flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualized deployment models. Powering video experiences for more than 600 leading media franchises worldwide, Elemental helps pay TV operators, content programmers, broadcasters and enterprise customers bring video to any screen, anytime - all at once. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To learn more, please visit www.elementaltechnologies.com and follow @elementaltech on Twitter.

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