
Andy Walker, global communications and media industry lead, Accenture, outlines some of his key talking points at IBC 2023, including cloud, artificial intelligence and why it's important that wise investments are made to help the industry evolve and thrive
By Contributor
Published: September 20, 2023 Updated: September 25, 2023
Andy Walker, global communications and media industry lead, Accenture, outlines some of his key talking points at IBC 2023, including cloud, artificial intelligence and why it's important that wise investments are made to help the industry evolve and thrive
target=_blank title=Share on LinkedIn class=share-linkedin>
As the sun sets on another successful IBC, it's important to reflect on some of the trends that will help shape changes in the media industry in the months ahead.
This year's show covered everything from virtual production to camera launches, gaming and more, but there are some themes I felt stood out that will make major waves in the industry.
Fundamentally, a new wave of innovation was paramount as industry leaders discussed how to keep their audiences engaged and businesses profitable. AI was probably the most frequently discussed topic of all, especially generative AI. That's because the delegates at the show were all very aware of the impact it can make across the entire media value chain.
Generative AI is already being implemented in the industry to help boost human creativity across content creation and production as a creative co-pilot, helping to speed up the production process. It is also helping to distribute content to broader, yet still highly targeted audiences and manage media assets effectively. Generative AI will turn passive viewing experiences into something much more participatory, taking engagement to the next level. And for media businesses, audience engagement is the top priority. It directly impacts revenue, brand perception, and the ability to adapt to an ever-changing landscape. Using AI and analytics combined, puts businesses in a strong position to really understand their audience and engage with them effectively to drive growth.
The power of cloud Another example of how technology is driving audience engagement at the show came in conversations about the use of cloud, particularly in newsrooms. The core pillars of news production have always been the same: gathering, creating, and distributing. But the way we get our news has changed, which is altering the quality and quantity of the news we consume, and the pace at which that news reaches people around the globe.
To tackle the issue of rising costs and a decline in profits, newsrooms are modernising their physical and digital workflows and associated technologies within the content supply chain and are finding new ways to remonetise content and extend its lifecycle.
In newsrooms, time is of the essence. The faster media companies can produce, localise, and distribute content that meets consumer demands, the better their bottom line. But coordinating teams, workflows and processes in the traditional way takes time.
By centralising content in the cloud, it provides a single point for development, contribution, editing and distribution. All tasks can be performed in one production control room in the cloud and the entire workflow can be managed from anywhere, at any time. The centralised structure minimises costs, duplication of media, and reduces errors and improves security.
Access to a single storage pool enables contribution from anywhere - critical in today's virtual world. This element of live contribution, together with channel origination and distribution means businesses are taking local products to any platform capable of receiving a stream and they are reconfiguring that content quickly to localise it and offer highly tailored experiences.
The crackdown on password sharing As technology evolves, so does the industry and we see that with streaming services now. We've already seen major companies start to crackdown on password sharing and we're likely to see other companies making similar moves. But who will win, the streamers or the consumers?
Consumers fundamentally want a super' streaming platform one place to go and get the movies or TV shows they want and have only one bill to pay. But with the streaming companies unlikely to open their APIs and lose their captive audience, it will be interesting to see if the tipping point ever happens to force change. No one had answers to what the future holds at the show, but it was certainly a conversation many people had outlining their own predictions.
A final thought Disruption will continue in the media industry, so between now and next year's IBC, leaders need to think about how these technologies and themes can help them innovate within their own businesses. With tight budgets, it's important that wise investments are made to help the industry evolve and thrive.
Most recent headlines
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...
12/03/2025
New HVS-Q12 Represents a Quantum Leap in Switcher Design...
12/03/2025
Telespazio and ABS Expand Partnership to Deliver Tailored C-Band Connectivity So...
12/03/2025
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
12/03/2025
Facebook
Twitter
LinkedIn
Moonlight: ESA program to create a satellite con...
12/03/2025
Facebook
Twitter
LinkedIn
In 2025, Thales ranks among the top 0.01% of the...
12/03/2025
Consumer show back following hugely successful first series
10 March 2025 Following a hugely successful first series, The Complaints Bureau returns to RT ...
11/03/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
11/03/2025
Salsa is making a comeback, captivating new listeners with its infectious energy...
11/03/2025
For many people, music can serve as a reflection of their roots and upbringing. ...
11/03/2025
The solution delivers reliable, scalable and secure connectivity for critical pu...
11/03/2025
SAN JOSE, Calif. Harmonic has announced that Weigel Broadcasting has deployed Harmonics VOS Media Software, which offers playout-to-delivery capabilities, inclu...