![](//www.4rfv.com/images/no_image.jpg)
Effective entertainment marketing is now video, but shorter
Andy Marken November 27, 2023
0 Comments
It was great the way her mind worked. No guilt, no doubts, no fear. None of my specialties. Just the shameless pursuit of immediate gratification. What a capitalist. Joel Goodson, Risky Business, Warner Bros, 1983
A few weeks ago, our son said it must have been rather dull growing up in the old days (60s/70s) because folks didn't have the internet or mobile phone to instantly be able to text someone and watch long and short form videos, play games whenever you wanted.
We left out all the sordid details of all the trouble young boys/gals with hormones screaming could get into growing up in middle America and gave him the G-rated version.
Didn't want to give him any ideas.
Figure he'll learn fast enough on his own.
Actually, that's what bothers us a little.
He and most Gen Alphas/Gen Zers were born with a smartphone in their hand.
Today 98 percent of them own (and use) a smartphone.
But according to a recent CNBC study there is a retro trend emerging for mobile communications devices.
They say that many are reverting to less smart phones much like your and our early flip/slide phones.
It's a little difficult for us to believe that anyone would abandon all of the features, capabilities and benefits.
Really? Seriously? Next thing they'll want to see are phone booths on every other corner.
Source - Atlas Obscura
Speaking of phone booths, we showed our son actor/producer John Putch's fantastic indie film project, Mojave Phone Booth.
He thought it was cool because he couldn't recall ever seeing a real live phone booth.
Today he's not alone.
Thanks to the global internet over half of the world population, 5.2B people, have internet connectivity.
Sixty-eight percent of the population (5.5B) use mobile devices for almost everything - work, entertainment, play and constant communications.
That anywhere, anytime, always connectivity opened the gate for today's streaming video services.
The smartphone is the primary entertainment viewing screen for people in emerging markets and Alphas/Gen Zers everywhere. The younger generations do watch some long form videos (films/shows) on the big home screen, but a lot less than streaming services would like to see.
Source - Hub Research
Screen Time - For the younger generations, smartphones are not only their key to staying in touch with others but they are also their main source of information and entertainment.
According to Hub Research, most Gen Alphas/Gen Zers spend a fifth of their screen time with the TV but most of the time is spent with their smartphone on their social media apps, short videos or playing games.
While only 91 percent of 13-14-year-olds have smartphones, 98 percent of the older Gen Alphas and Gen Zs use them almost constantly.
The fact that it's a phone is almost incidental.
Source Ericsson
Static Voice - People still talk and even occasionally on their phones but they are primarily used for digital communications and video information/entertainment.
Voice communications has remained almost flatline since the devices first gained popularity.
With all the information and video available online the younger generation want to stay in touch and communicate but not necessarily talk.
There's little indication that the trend will change.
After all, texting is so much easier
For the content creation industry one of the ominous Hub findings was how little time these generations spend with professionally prepared entertainment.
Source - GameDev Reports
Social Entertainment - YouTube, TikTok and similar video content sites are becoming key information/entertainment locations for the younger generations while professionally prepared content is of less interest to them. Playing and watching video game activity also continues to keep them involved.
Teens are on the internet daily (97 percent) with almost 46 percent constantly online and 48 percent several times a day.
According to the latest Morning Consult research, 48 percent of females are online constantly compared to 43 percent of males. Black and Hispanic respondents (56 and 55 percent respectively) are more likely to be online than their White contemporaries.
When they do watch professionally prepared entertainment their prime content sources are Netflix, Amazon, Disney and Apple TV (70M iPhones were shipped last quarter).
However, streaming entertainment is well behind online UGC (user generated content) video and social media for them.
Social scientists suggest that this viewing/entertainment habit is becoming so ingrained that it will be a significant part of their entertainment consumption even after the WGA/SAG-AFTRA strikes.
Studios and theaters may look at the statistics and say that this doesn't affect them except for the open-ended question, why go to a movie when they can get instant entertainment gratification with a few clicks of their smartphone and it's free?
While the strikes may have impacted the ability of streaming services to launch fresh, new content to attract and retain subscribers many of them are leaning into the self-created content services - YouTube, TikTok, Instagram, etc. - to keep the younger generations interested in their content/services.
November 27, 2023Boris FX Brings AI-Driven Creative Plugins to Post ProductionIt seems as if artificial intelligence is sweeping through our lives like
November 27, 2023I bought a Stream Deck for After Effects, should you?I decided to spend some of my hard earned your generous donations
They have been posting past highlights, select edited library content and unscripted show/project clips with reasonable success.
While social media reviewers and influencers aren't members of the unions - m
Most recent headlines
07/09/2024
The official kickoff to the college football season provided another reminder of how football can boost audiences across all platforms, with ESPN and ABC report...
07/09/2024
CAMBRIDGE, U.K. Adder Technology, a provider of connectivity solutions and high performance IP KVM technologies, has announced a new addition to its KVM matrix ...
07/09/2024
CINCINNATI The E.W. Scripps Company (NASDAQ: SSP) has promoted Sean Franklin to vice president and general manager for WLEX, the Scripps-owned NBC affiliate in ...
07/09/2024
AMSTERDAM Cobalt Digital has announced that during the IBC Show it will be sharpening its focus on IP-based solutions by adding a scalable software-based multiv...
07/09/2024
The IBC Talent Programme will look at how the industry can collaborate to foster new talent, make training more accessible, and develop common standards for div...
07/09/2024
The non-profit association aims to reduce risks and support trust in media, in the face of increasing threat levels
By Matthew Corrigan
Published: September ...
07/09/2024
Cerberus Tech, a leader in cloud-native IP contribution and distribution, today announced a series of updates that combine to increase user control in working w...
07/09/2024
Interra Systems, a leading provider of end-to-end quality assurance solutions to the digital media industry, today announced a strategic partnership with Videli...
07/09/2024
oMoVo, an innovator in AI-driven digital asset management (DAM), is launching ioPilot, a new feature in its game-changing DAM platform. Designed to streamline c...
07/09/2024
Creativepool Annual 2024: The Most Awards Launched at Sinfonia Smith Square
Brie Clayton September 7, 2024
0 Comments
The creative industry's mo...
07/09/2024
Meredith Veloz has been named news director at WRMD Tampa, part of NBC Universal Local's Telemundo Station Group. She starts in early October and will repor...
06/09/2024
By Jessica Herndon
One of the most exciting things about the Sundance Film Fes...
06/09/2024
PARK CITY, UTAH - JANUARY 22: (L-R) Eugene Grygo, Phoebe Hoffman, Lana Wilson, Michael Kim, and Nikenya Hall attend the 2024 Sundance Film Festival Look Into M...
06/09/2024
The highly anticipated opus from director Quentin Tarantino doesn't disappoint. It's a typically outrageous conglomeration of comedy and shock laced wit...
06/09/2024
Cinema, the most voyeuristic of mediums, is uniquely placed to convey both the act of surveillance and the psychology of the surveilled. In Seberg, director Ben...
06/09/2024
In February 2019, director J.J. Abrams called Cut! for the last time during principal photography of the ninth chapter of the long-running Star Wars saga. Sta...
06/09/2024
In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task is doubly important...
06/09/2024
Having photographed episodes of the Showtime horror drama Penny Dreadful's second and third seasons, John Conroy, ISC was eager to reteam with showrunner Jo...
06/09/2024
The psychological thriller Homecoming returns for its sophomore season with fresh twists, nail-biting cliff-hangers, and more of the unnerving cinematography th...
06/09/2024
Based on the series of novels by Eoin Colfer, the feature Artemis Fowl finds its namesake a precocious, hyperintelligent 12-year-old boy (played by Ferdia Sha...
06/09/2024
Vincent lives in Los Angeles, Anthony in New York City. They met on a dating app and have been talking for months, but the physical distance between them has ke...
06/09/2024
What are we going to talk about today? cinematographer Anastas Michos, ASC, GSC asks almost immediately after answering his phone. It's late July when Pana...
06/09/2024
The recent features and bear a number of similarities. Chief among them: Both were shot by cinematographer Hillary Spera. Each story also exists in the realm of...
06/09/2024
Angeliena follows the adventures and self-discovery of its namesake heroine (played by Euodia Samson), a lovable parking attendant who harbors dreams of traveli...
06/09/2024
Pair a British-born songwriter-director who's collaborated with musicians like Jay-Z with a Romanian cinematographer known for shooting intense dramas, and ...
06/09/2024
It was June 2019 when director Baz Luhrmann first approached cinematographer Mandy Walker, ACS, ASC about collaborating on the new biopic Elvis. I was extremel...
06/09/2024
Based on the best-selling mystery novel of the same name, the feature Where the Crawdads Sing tells the story of Kya (Daisy Edgar-Jones), a young woman who grew...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
06/09/2024
Video over IP, in the sense that's used in film and television, sometimes feels like a newer idea than it really is. That might be because the high-end, unc...
06/09/2024
The ability of NFL football to attract large audiences in an era of declining viewing for linear TV was on full display in the NFL seasons opener, with an avera...
06/09/2024
MELVILLE, N.Y. Chyron has beefed up its team in EMEA and APAC with the addition of three new positions intended to enhance its growth and better serve customers...
06/09/2024
NEW YORK FutureB2B, a world-leading provider of business intelligence and networking services, is proud to announce the appointment of Joe Palombo as the publis...
06/09/2024
Adventurer A/V, a leading Taiwanese broadcast production company and equipment rental service provider based in Taipei City, has invested in latest-generation U...
06/09/2024
At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key te...
06/09/2024
LiveU today launched its Lightweight Sports Production solution making fully featured, professional live sports production accessible and affordable for every e...
06/09/2024
Osprey Video
IBC2024 Show Preview
Sept. 13-16
Various Partner Stands
At IBC2024, Osprey Video's encoding/decoding technology will be on display at sever...
06/09/2024
GB Labs, the leader in intelligent, centralized media storage, today announced the launch of NebulaNAS, a transformative new cloud storage solution developed fr...
06/09/2024
Suitest, provider of test automation for OTT applications, today announced the full availability of image- and object-based test automation capabilities in a si...
06/09/2024
France 3 Nouvelle Aquitaine (.3NoA) is a 100% regional channel that aims to promote culture and creativity at regional level.
At the beginning of 2024, the cha...
06/09/2024
At IBC 2024, Camera control specialists Videosys Broadcast will be announcing a new bidirectional radio camera system that will simplify wireless workflows, as ...
06/09/2024
Magnifi by VideoVerse, an AI-driven video technology company and powerful video-editing SaaS platform, has announced a partnership with Storyteller,a leading Sa...
06/09/2024
iWedia, a leading provider of software solutions for connected TV devices and services, is proud to announce its selection as the official vendor for the HbbTV ...
06/09/2024
LTN and Skyline Communications announce a new collaboration to drive enhanced broadcast monitoring and control for Tier 1 media, sports, entertainment, and tech...
06/09/2024
IBC2024 today announces the line-up of speakers and sessions for the first-ever dedicated IBC Talent Programme, taking place on Monday 16 September in the Showc...
06/09/2024
Kiloview, a leading provider of IP-based video transmission solutions, is set to make a significant impact at IBC 2024 with the unveiling of three groundbreakin...
06/09/2024
The newly combined entity of Fabric and Xytech Systems, currently known as Fabric x Xytech, is pleased to announce the appointment of Kira Baca as Chief Revenue...
06/09/2024
Student Spotlight: Mateo Londo o The producer talks about leaving Berklee to grieve the passing of a close friend and fellow student and then returning to fin...
06/09/2024
More rough news for grownups in traditional media. According to a new study from Precise TV, teens prefer the ads on YouTube and are turning to Netflix and YouT...
06/09/2024
A data-driven campaign created by Samsung Ads and Davis Elen Advertising for the...
06/09/2024
Glen Dacy has been named VP of news content and streaming at WFLD-WPWR Chicago, starting September 9. He most recently worked with the CBS Network News Special ...