
One of every two tweets related to television correspond to programmes of Telecinco La cadena de Mediaset Espa a es la de mayor audiencia social con 27.856.793 tuits. El programa de mayor conversaci n social es Gran Hermano' con 13.378.108 tuits.
La conversaci n social en Twitter sobre la televisi n ha aumentado exponencialmente en los ltimos a os. El espectador de televisi n practica el multitasking y no solo consume contenido, sino que adem s participa en el debate social de la red. Tanto es as que las cadenas de televisi n valoran esta conversaci n e invitan a la audiencia a participar en ella a trav s de #hashtags.
According to the report of Barlovento Comunicaci n sobre el periodo septiembre 2016 mayo 2017 (excluyendo las retransmisiones deportivas), el n mero total de comentarios relativos a contenidos de televisi n alcanz la cifra de 61.304.904 tuits. Esto supone una media de 224.560 tuits diarios. El mes de noviembre alcanz el m ximo de autores nicos con 2.853.393 usuarios. El total de tuits publicados gener m s de 12 billones de impresiones.
Cada tuit registr una media de 198 impresiones, sin embargo, debemos tener en cuenta que este dato var a mucho de una cadena a otra, as como de un programa a otro.
El mes en el que se publicaron mayor n mero de tuits fue octubre, con un total de 9.195.648 publicaciones. En segunda posici n se encuentra noviembre con 8.953.522 tuits y mayo con 7.355.484 tuits.
Ranking por cadenas
El reparto de la tarta de la audiencia social est liderado por Telecinco, con una amplia diferencia sobre el resto de su competencia. Este liderato en solitario se traduce en que un 45.7% de los tuits publicados (uno de cada dos) durante el periodo analizado corresponde a programas de la principal cadena del grupo Mediaset.
En segunda posici n LaSexta agrupa el 13.3% de los tuits. El tercer puesto del ranking lo ocupa La1 con el 11.6%, seguida por Antena 3 (10.9%), Cuatro (5.3%), Mega (3%), TV3 (2.4%) y Fox (1.1%).
En el an lisis por programas con m s audiencia social de Telecinco destacan por encima del resto sus dos reality-show estrella: Gran Hermano and GH Vip. Gran Hermano, registra un total de 13.378.108 tuits. Por su parte, la edici n de GH Vip, logr 7.701.328 tuits. Ambos agrupan el 75.7% del total. A mucha distancia, en la tercera posici n se sit a S lvame' con 1.572.639 tuits.
En el caso de LaSexta son tres los programas que sobresalen sobre el resto de su audiencia social. Hablamos de La Sexta Noche con un 19.4% sobre el total de los tuits generados por los contenidos de la cadena, Al rojo vivo (19%) y Salvados 2016 (10.4%).
En cuanto a La1 sus programas m s comentados corresponden a eventos especiales. En primer lugar, destaca con una gran ventaja Eurovisi n 2017, que genera 2.969.824 tuits. Esto se traduce en un 42% de los comentarios sobre los programas de la cadena (en la pr ctica 1 de cada 2 tuits). Muy por detr s de Eurovisi n en segunda y tercera posici n se sit an OT: El reencuentro (13.9%) y Premios Goya 2017 (5.7%), respectivamente.
Cadenas de pago
En cuanto a las cadenas de Pago, Fox ocupa la primera posici n con un total de 701.251 tuits publicados por 441.252 autores nicos. A continuaci n se encuentran MTV con 305.063 tuits y 102.836 autores nicos y #0 con 174.564 tuits y 114.867 autores nicos.
Dentro de la parrilla de Fox el programa m s comentado por los usuarios de Twitter fue The walking dead con 649.498 tuits. Es decir, el 92.6% de la conversaci n social relacionada con Fox corresponden a dicha serie. Los programas de MTV que m s repercusi n tuvieron entre los usuarios de Twitter fueron Video Love con 118.407 tuits y MTV EMA 2016 con 98.490 tuits. Entre los dos copan el 71.1% de los comentarios sociales relativos a la cadena.
En el caso de #0, el reparto es m s equilibrado y destacan tres programas: El Instituto (49.687 tuits), El d a despu s (43.166 tuits) y Late Motiv (34.632 tuits). Estos tres formatos acumulan el 73% de la conversaci n social de #0.
An lisis por programas
El an lisis de programas con mayor audiencia social cuenta tambi n con dos claros l deres. De nuevo, Gran Hermano and GH Vip (T5) ocupan la primera y segunda posici n del ranking, respectivamente. Ambos programas establecen una amplia diferencia respecto del tercer puesto, ocupado por Eurovisi n 2017.
Seguidamente, Antena 3 Noticias (A3) se hace con el cuarto puesto con un total de 1.779.895 tuits. El chiringuito de Jugones (Mega) asciende a la quinta posici n pese a que su cadena no est entre las cinco primeras con mayor audiencia social. Por tanto, los usuarios de El chiringuito de Jugones son m s activos que los consumidores de programas de cadenas con mayor fidelidad e implantaci n en el ranking.
Dentro del Top 20 con mayor audiencia en Twitter, tan solo encontramos un programa perteneciente a las Cadenas de Pago. Se trata de la serie The walking dead que, con 649.498 tuits, ocupa el puesto n mero 18 del ranking.
G neros
En el desglose por g neros destaca el entretenimiento como el m s comentado por los usuarios de Twitter. Gran Hermano, GH Vip, S lvame, First Dates and Las ma anas de Cuatro son los que m s ruido social generan en el g nero entretenimiento.
La informaci n tambi n ocupa un porcentaje bastante elevado de las conversaciones en Twitter sobre la Televisi n. En este g nero destacan Antena 3 Noticias, LaSexta noche, Al rojo vivo, Salvados 2016 and El objetivo de Ana Pastor.
Los concursos son la tercera categor a de programas m s influyentes sobresaliendo Eurovisi n 2017, Tu cara me suena, La Voz, Tu cara no me suena todav a and Got Talent.
Dentro del g nero de ficci n, series con tanta notoriedad internacional como Los Simpsons, The walking dead and La que se avecina son las m s comentadas por la audiencia.
En cuanto a los deportes, El Chiringuito de jugones es el l der indiscutible del g nero.
Respect
Most recent headlines
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....
12/03/2025
Nevion announces new 400G addition to its eMerge SDN media fabric offering
Brie Clayton March 12, 2025
0 Comments
High-capacity switch enhances existi...
12/03/2025
DaVinci Resolve Studio Delivers Cinematic Sound for Adam Bol
Brie Clayton March 12, 2025
0 Comments
Feature film relies on DaVinci Resolve Studio for ...
12/03/2025
SVT Leverages Ateliere Live to Pioneer 100% Software-Defined Production at Rally...
12/03/2025
Berklee Awards Fenway Neighborhood Improvement Grant to Four Organizations A total of $17,000 will be distributed among the Boston-based nonprofits.
By
Madd...
12/03/2025
TVBEuropes Jenny Priestley sits down with new SMPTE president Richard Welsh to discuss his aims for the organisation going forward, its efforts to attract a you...
12/03/2025
The new process has significantly enhanced operational efficiencies, with automation freeing up creators to concentrate on higher value tasks
By Matthew Corrig...
12/03/2025
Jellyfish Pictures, which has offices in London and Sheffield, said it has been battling hard in the face of strong headwinds over the last 12 months
By Jenny ...
12/03/2025
Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation
Bitcentral, a leader in media workflow solutions, is set to ...
12/03/2025
CHICAGO Jeff Lilly has been named WGN-TV director of technology effective March 17, 2025, according to Ric Harris, WGN-TV vice president and general manager....
12/03/2025
MOUNTAIN VIEW, Calif. A new study from LG Ad Solutions indicates that consumers want more features that would allow them to shop for products on the connected T...
12/03/2025
BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA) and the Video Services Forum (VSF) will once again present...
12/03/2025
PHILADELPHIA Comcast announced that it has upgraded Xfinity Internet speeds for more than 20 million customers for no additional cost....
12/03/2025
Create with Maxon: Cinema 4D Fundamentals Workshop - March 12-14
Brie Clayton March 11, 2025
0 Comments
Makin' Waffles with Elly Wade
During Marc...
12/03/2025
Ottawa, Canada - March 12, 2025 - Ross Video is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforc...
12/03/2025
12 Mar 2025
VEON to release 4Q 2024 trading update on 20 March 2025 Dubai, 12 March 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today confirms ...
12/03/2025
Getting set for the Winter Olympics: Inside SVT's ongoing software-based pro...
12/03/2025
THE PLAYERS Championship 2025: AI Commentary, Shared-Reality Viewing at COSM, La...
12/03/2025
Seamless SMPTE 2110: A Discussion on Making the Move to IP Less Painful Leaders from Netflix, Monumental Sports & Entertainment, LinkedI, and Megapixel address ...
12/03/2025
Opening Doors of Perception: Meta's Ajit Ninan on Rethinking AR/MR Perceptua...
12/03/2025
With the 2025 Formula 1 season set to begin in Melbourne on March 16, Sky Sports is gearing up to deliver its most comprehensive F1 coverage yet. Following a th...
12/03/2025
Unicanal and Trece TV revolutionize Digital TV in Paraguay with Rohde & Schwarz ...
12/03/2025
Honoring Service, Celebrating Sport: Rohde & Schwarz UK Sponsors NavyFit Rugby D...