IABM and Caretta Research's latest global Broadcast and Media technology industry market sizing data reveals strong recovery from pandemic 14/04/2023
Revenues up 4% to $67 billion and predicted to exceed $70 billion by 2026
London - 14 April 2023: IABM, the international trade association for Broadcast and Media technology suppliers, and its exclusive data partner Caretta Research, the sector's largest and most experienced specialist market analysis and research company, today released the first detailed sizing of the of the Broadcast and Media technology market.
Caretta Research has evaluated the industry market size based on a review of the revenues and offering of around 1,000 vendors in the industry from 2018 to 2022. The data is split into detailed product sub-segments spanning the nine main pillars of the supply chain defined by the IABM BaM Content Chain .
Overall, the Broadcast and Media technology industry was much more resilient than expected during the pandemic, dropping by 1.9% in 2019 and a further 1.9% in 2020 before rebounding with 7.9% growth in 2021, far surpassing the global average. The industry has now stabilised, with 1.6% CAGR growth between 2022 and 2026 expected.
Key findings are:
The total market value of the industry in 2021 was $67 billion, up almost 4% from the previous high of 2018.
The impact of the Covid-19 pandemic on the industry has been less severe than previously expected, with declines seen in both 2019 and 2020 amounting to a 3.8% decrease on the 2018 market.
Much of the decline in 2020 and the subsequent rebound in 2021 was driven by the production and post-production services industries as the creation of new content was postponed until after the worst phase of the pandemic.
Provisional revenues for 2022 indicate the industry is maintaining broadly the same level as 2021; revenue recovery was strong in 2021 meeting pent-up-demand from the pandemic, which has now given way to more steady growth from 2023 onwards.
Overall industry growth will be around 1.6% CAGR from 2022 to 2026, but many areas will grow at closer to 3-5% CAGR, such as technology used to Create, Produce, Manage, Monetize, Support and Store professional media and broadcast content.
Peter White, CEO of IABM said: The Broadcast and Media industry showed remarkable resilience throughout the Covid pandemic and moved to higher levels of growth; the recovery in 2021 can finally be shown in data to prove much of the anecdotal evidence we've received over the past year. The data provided by Caretta Research is exceptionally well validated and the level of detail is very comprehensive so we're confident in the market information we're seeing.
Rob Ambrose, Caretta Research co-founder and managing director said: From our daily conversations with technology vendors and buyers we know how important it is to have good data about market sizing, competitors, buying trends and what products are actually being bought and deployed. To outperform the market it's essential to base investment decisions on reliable and accurate data.
The newly-released market sizing data will be available from the IABM Vantage Platform for IABM member organisations and from Caretta Research's own live data platform, Caretta Portal.
The IABM Vantage interactive platform will present aggregated data delivered at all-industry, segment and sub-segment levels in line with the BaM Content Chain (including top five vendors),and accompanied by insight reports from the IABM Business Intelligence team and the IABM's extensive range of MediaTech business and technology reports. Market sizing data will, for the first time, be available to the small vendor business at very affordable prices.
Caretta Portal is the most detailed and usable database available for buying and selling broadcast and media technology. It provides product, sales, marketing and technology users with product positioning, deployments, competitor analysis of 2,000 vendors, go-to-market strategy, and account planning tools for 5,000 buyers across 100 B2B technology segments.
Together, Caretta Research and IABM provide the most complete set of market data for the broadcast and media industry with a joined-up product portfolio to appeal to everyone from executives to power users.
About Caretta Research Founded in 2020 and headquartered in the UK, Caretta Research has grown rapidly to become the broadcast and media industry's leading provider of technology research, data and advisory. Currently with a team of 12 analysts, and growing, Caretta is based in London, Athens and Lisbon. Serving technology buyers and vendors, Caretta helps them make better technology decisions using real data. Caretta provides industry data via Caretta Portal, consulting services to advise technology vendors and buyers on strategy, and marketing support with leading industry content including white papers and webinar production.
About IABM Inform . Connect . Support
IABM is the trade association for the Broadcast and Media (BaM) technology industry. With offices in the UK, USA, Canada, APAC and Europe, IABM is the independent, international trade and business organization that informs, connects and supports the entire MediaTech ecosystem. IABM helps make sense of the digital transformation happening in the Broadcast, Media & Entertainment technology landscape, keeping the industry abreast of transformative media technologies and connecting media companies to the MediaTech community. We are the trusted, effective and influential source for business intelligence, engagement and skills development. We connect, share knowledge and promote collaboration.
Press Contacts:
IABM:
Peter White, CEO
peter.white@theiabm.org
44 7921 104943
Caretta Research:
Rob Ambrose, managing director.
robert.ambrose@carettaresearch.com
4
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
IABM and Caretta Research's latest global Broadcast and Media technology industry market sizing data reveals strong recovery from pandemic 14/04/2023 
