
Tata's Launch of The Switch@Victory Begins New Era of Global Production By Ken Kerschbaumer, Editorial Director
Tuesday, March 12, 2024 - 9:04 am
Print This Story | Subscribe
Story Highlights
The Switch was one of the first companies in the U.S. to embrace remote production at its facilities in Los Angeles. And the grand opening of its new home in Los Angeles last week not only brings two separate Switch operations in Burbank and Motor Avenue under one roof but it also kicks off an ambitious global plan by Tata to create connected production centers around the globe in places like London, Europe, and Asia. But, first, the focus is on getting the new 66,000 sq. ft. facility up and running and meeting the needs of clients both old and new.
Explains Dhaval Ponda, global head of media and entertainment services, Tata Communications: We were looking to invest in a new facility and consolidate our West coast operations in a significantly bigger presence. This facility came along at exactly the right time, and it is very well suited to what we are doing currently, and it was ideal for what we wanted to build on for the future. There are very few facilities where you can enter it and just feel wow.' This is one of them and we have paid a lot of focus and attention to building something that will suit us for the next 10 years.
Ponda says the investment in The Switch@Victory is a show of faith from Tata to those on the production side of the business. The facility is designed to support live content production from rightsholders of all sizes - from major sports and esports leagues to lower-tier and college sports teams to awards organizers and entertainment brands to leading global enterprises livestreaming corporate events.
If you talk to our customers in the Americas, they will call us as the media cloud partners for Americas, says Ponda. If you go to Europe, they'll refer to us as the incumbent for the region for getting things like motor sports or even football to areas outside of Europe. And if you go to Asia, they will refer to us as the single partner to bring global sports into all parts of Asia, South Korea, Japan, Singapore, Hong Kong, and so on. So, for us, this is definitely the beginning of a significant transformation for live production services.
Among the facility highlights are four sound stages with powered lighting grids and green screens; large multi-row seating production control rooms with best-of-breed switchers and digital audio consoles; multiple insert studios for media training, live shots, and satellite media tours; video and audio editing stations; and plenty of supporting facilities like dressing rooms, office space, and more.
The facility is also connected to Tata Communications' global low-latency video delivery network and also has satellite downlinks to deliver raw feeds, audio, and communication to control rooms within the facility.
Paul Wheldon, The Switch, EVP of sales, says the facility is designed to meet just about any need, with office space for either temporary or full-time clients as well as flexible production rooms that can be reconfigured for a number of needs.
Every space can become production space as we have the ability to plug in anywhere, he says of the interior facility, the loading dock, or even the parking lot where additional production trucks can be rolled in for more production support or even to host shows. And because all of the content sits on our network, we can do remi productions, on-site productions, or cloud productions.
The Switch@Victory facility currently features Yamaha audio consoles and will be adding Calrec consoles in the future.
The facility's control surfaces for equipment like production switchers and replay operations are very flexible, allowing for equipment like the Ross Video Carbonite switchers, Grass Valley Kayenne switchers, EVS XT3 replay servers or Ross Xpression graphics systems to be moved around the facility as needed. In addition, all the equipment licenses can be flipped to 4K mode.
As for the studios, the largest one measures 3,840 sq. ft. and is also one of the few studios in Southern California that is rated for pyrotechnic use. The second-largest studio measures 1,200 sq. ft. That studio is also in an area of the facility that can be cornered off to allow for more privacy for talent and guests.
The largest studio at The Switch@Victory allows for the use of pyrotechnics.
Ponda says The Switch and Tata team have worked hard to get the facility up and running as the entire move and installation of new gear and facilities was managed in house.
The team knows the solutions that our current customers require, and they are also very much aware of what is the next wave of technology to be deployed here, he adds. I am immensely proud of the team and the work that has gone into this facility.
Production control rooms at The Switch@Victory includes plenty of room for a full production team.
Defining the Future
Understanding those needs has required some proof of concepts and Ponda says the goal is working with clients to better understand the various workflows and how The Switch can best meet future needs.
We are spending a lot of time doing POCs with our industry partners so we can really understand what use cases make sense, he says. There's a lot of talk and a lot of interest in new workflows but those only make sense if you are enhancing the end user experience. And that means either it is bringing additional monetization for content owners, or they can use technology to do significantly more in a cost effective manner.
The POCs include everything from productions where everything is on premises to full cloud-based productions. Key is sitting down with CEOs and CTOs and understanding three-to-five-year roadmaps and how Tata can best meet future
Most recent headlines
14/03/2025
BURLINGTON, Mass. Avid has expanded its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as chief technology off...
14/03/2025
CUPERTINO, Calif. TVU Networks, a pioneer in live video production and a leader in cloud-based media solutions, is marking its 20th anniversary at the 2025 NAB ...
13/03/2025
(L-R) Stephanie Suganami, Tatanka Means, John Malkovich, Ayo Edebiri, and Juliette Lewis attend the premiere of Opus at Eccles Theatre in Park City. (Photo by...
13/03/2025
Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...
13/03/2025
At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...
13/03/2025
Every time airborne law enforcement (ALE) teams fly, they expect their equipment to perform. Whether airborne units are conducting support for ground teams, bor...
13/03/2025
Sunday February 9 saw the annual return of the US' biggest television event, the Super Bowl LIX. Jamie McCombs, Fox Sports Audio Consultant / Sr. Audio capt...
13/03/2025
On Sunday March 2, stars across the film industry gathered at the Dolby Theatre in Los Angeles for the 97th Academy Awards. Production Sound Mixer Paul Sandweis...
13/03/2025
WUPPERTAL, Germany Riedel Communications will feature its new StageLink family of smart edge devices, Smart Audio and Mixing Engine (SAME) and Virtual Smart Pan...
13/03/2025
TAG Video Systems and Harmonic Partner to Deliver Enhanced Real-Time Monitoring ...
13/03/2025
DigitalGlue Invites NAB Visitors to Experience New Features in Managed Storage P...
13/03/2025
FOR-A America Theme - Connecting the Present, Building the Future - Comes to Lif...
13/03/2025
CTIA, the wireless industry association, has named former FCC Chairman Aji Pai as its President and Chief Executive Officer, effective April 1. He replaces Mere...
13/03/2025
he National Association of Broadcasters is urging the FCC to end its investigation of that controversial CBS interview with Kamala Harris stating there is no ...
13/03/2025
MIAMI CBS News & Stations continues to expand its use of augmented and virtual reality technologies with the planned launch of an augmented reality/virtual real...
13/03/2025
Srividhya Srinivasan, co-founder and chief customer success & innovation Officer at Amagi, tells TVBEurope how staying ahead of the latest trends is essential f...
13/03/2025
WASHINGTON FCC Chairman Brendan Carr announced that the agency has launched a massive, new deregulatory initiative that could potentially subject virtually all ...
13/03/2025
SUNNYVALE, Calif. SDVI has announced that it has integrated its Rally media supply chain management platform with the Spectra Vail multi-cloud data management s...
13/03/2025
ATLANTA Gray Media has announced that the Federal Communications Commission (FCC) has granted a waiver of its local ownership rules to permit Gray Media to acqu...
13/03/2025
TV Tech: What do you anticipate will be the most significant technology trends at the 2025 NAB Show?...
13/03/2025
Watch Student Naomi Soleils Folk Pop Performance on The Voice The songwriting major sang Stars by Grace Potter and the Nocturnals during the blind auditions.
...
13/03/2025
Roku Debuts NWSL Zone' Within Roku Sports to Spotlight Live Games, Content Feature marks Rokus first women's league-branded zone within service By Bra...
13/03/2025
Pixels, Images, Video, AI - and Us: A Perspective on AI from NDI Inventor Andrew...
13/03/2025
SVG New Sponsor Spotlight: Lighting Design Group's Steve Brill, Dennis Size ...
13/03/2025
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036;...
13/03/2025
NCAA March Madness Live Returns with Expanded Availability of MultiView Vertical...
13/03/2025
SVG Sit-Down: Cosm's Devin Poolman on What It Takes To Deliver the Immersive...
13/03/2025
Sky Business, Sky's B2B division, providing connectivity and content to busi...
13/03/2025
Rohde & Schwarz launches R&S NRP140TWG(N) thermal power sensor: A new benchmark ...
13/03/2025
We asked the questions, analysed the answers and now we're excited to share the results of the fifth edition of the ICG Marketing Survey.
Our 2025 survey p...
13/03/2025
SAN JOSE, Calif. - March 13, 2025 Harmonic (NASDAQ: HLIT) today announced a breakthrough in video streaming innovation with the launch of new origin capabilitie...
13/03/2025
Haivision Showcases Mission-Critical Video Solutions at SOF Week 2025
Haivision's video wall systems, ISR technology, and DoDIN APL-certified video distri...
13/03/2025
Company Leads the Way with New Software-Based Production Platform, 12G Switcher,...
13/03/2025
A new Apple Immersive concert experience, Metallica, is coming to Apple Vision Pro this Friday, March 14. Filmed in Mexico City during the sold-out second-year ...
13/03/2025
Here is your host, Patrick Kielty!
Shake your Shamrocks, Patrick Kielty will be...
13/03/2025
This St. Patrick's weekend, RT invites you to celebrate all things Irish, showcasing the very best of Irish sport, entertainment and live coverage from the...
13/03/2025
What's next in AI is at GTC 2025. Not only the technology, but the people and ideas that are pushing AI forward - creating new opportunities, novel solution...
13/03/2025
Facebook
Twitter
LinkedIn
By combining T-Mobile's robust network, Thal...
13/03/2025
Bundle up - GeForce NOW is bringing a flurry of Blizzard titles to its ever-expanding library.
Prepare to weather epic gameplay in the cloud, tackling the genr...
13/03/2025
AI is leveling up the world's most beloved games, as the latest advancements...
13/03/2025
PC game modding is massive, with over 5 billion mods downloaded annually. Mods p...
12/03/2025
O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...
12/03/2025
Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...
12/03/2025
Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...
12/03/2025
Spotify has just unveiled this year's Loud & Clear report, a transparent loo...
12/03/2025
More than 70% of FAST programming has been produced since 2010, according to new Gracenote report
NEW YORK March 12, 2025 Gracenote, the content data busin...
12/03/2025
GEONA, Nev. Independent digital and linear advertising rep firm Viamedia will adopt cloud-based ShowSeeker Pilot as its primary ad campaign and order management...
12/03/2025
BRUSSELS Mediagenix has announced that Wael Yasin has joined the company as sales director Central Europe....
12/03/2025
LONDON A new study highlights opportunities for shoppable TV and the massive impact online consumer spending is having on the economy, with Omdia predicting tha...
12/03/2025
CUPERTINO, Calif. Interra Systems has announced that Comcast Technology Solutions has integrated recent updates to BATON Version 9 into its operations....