![](//www.4rfv.com/images/no_image.jpg)
As published by SVG Europe Simen K Frostad, chairman at Bridge Technologies
The world of sport embodies a beautiful contrast between ideas of simplicity and complexity. The graceful arch of the body as a foot makes contact with the ball, the smooth lines and clean movement of the back and arms as a racket swings to strike; visually, these movements are artful in their purity and simplicity.
But the reality is that underneath lies a world of complexity; nerve impulses that travel in split second speeds (interestingly, different for each system: muscle position travels at 119ms, whilst pain signals travel at 0.61ms and touch signals at 76.2ms), muscle fibres that work together in complex and precise interactions to deliver millimetres of adjustment in movement, coordination between memory, instinct, the senses and the body to anticipate, react and strategise.
Top level athletes work to understand and control these complex actions, training, repeating and refining, so that when it is time to perform, the net result looks simple and effortless. As Greg Hull, manager of UK football team Leeds United has said: Know your sport or event in its utter complexity so you can practice it simply .
Immersion in the moment
There's also a beautiful contrast between simplicity and complexity in the presentation of sports. The end user flicks on a channel on their TV, or makes a selection through their chosen over the top (OTT) provider, and within a single second there is a crystal clear, 4K live broadcast in front of them. The viewing experience must embody pure simplicity for them; any disruption to the broadcast, anything that causes them to leave their chair or fiddle with settings is an utter disruption of their immersion in the moment. It is a lost customer.
And so underneath the production and broadcast process must unravel incredible levels of complexity. Highly technical engineering that moves packets of data across the world; disassembled, assembled, multiplexed, demultiplexed, routed, rerouted. Differing protocol standards, compressed, uncompressed The level of technical engineering knowledge needed to make this happen - and to understand what is happening - is simply immense.
All of these ideas about the interrelated dance of simplicity and complexity resonate strongly with Bridge Technologies, because a philosophy of making the complex simple has always been our core mantra. Sixteen years ago, when we anticipated the way that IP could revolutionise the field of broadcast, we embarked on our mission to develop an unrivalled understanding of packet behaviour across networks. We built a team of engineers who have devoted their careers to the analysis of packets loss and jitter - understanding their distributions and timing planes, and recognising how this impacts things such as image quality, latency and lag - ultimate, the elements which impact the quality of experience (QoE) and quality of service (QoS) experienced by the user.
Leadership founded on understanding
However, understanding packet behaviours on a network was only ever the first part of our mission. Returning to our sports analogy and Greg Hull's statement, a good manager is not just one who has a complex understanding of the game, but who can communicate that understanding and vision to those around him clearly, concisely and effectively to ensure that it is practiced simply, even in cases where the practitioner lacks that highly technical expertise.
It is this translation of complex theory into something that is simple and actionable and that is the hallmark of effective leadership.
And so it is this philosophy of leadership that we used to guide us as we sought to become leaders in the field of network monitoring and analytics. It was not enough that we had unparalleled understanding of network behaviours, we needed to translate this knowledge to something that could be accessed, understood and used by all.
We instinctually knew that visualisation and intuitiveness would lie at the heart of this mission. All the cleverness of what we do is hidden down in the guts of the system. What the network engineer, camera painter or media control room manager sees is clear, readable and simple. It tells them what they need to know about their network, in the way that they need to know it, at the time when it is most important to be known.
This philosophy of intuitive and usable has inspired our strategy through our sixteen year journey, and now permeates not only our individual product design, but our fundamental model of operation. This year sees us move to the development of our new Integrated Services Monitoring' (ISM) model.
When we started in the field, different components of the broadcast market tended to specialise; they generally stayed in their own lane'. It made sense for businesses to develop specific products for individuals, tailored to the specific ways in which they needed to understand and analyse their networks.
Holistic perspective
Today though, as the nature of production and broadcast becomes increasingly merged and hybridised, the deployment of individual, disparate solutions become a less and less tenable approach within the industry. With organisations diversifying to include multiple layers within their media cycle, from production to signal acquisition, contribution streams, OTT, streaming media, traditional broadcast distribution with DTT or satellite, and picture archiving, the deployment of effective and efficient technologies becomes an even higher priority.
Each technological acquisition must work in a versatile, multi-functional, effective manner, maximising decision making capability, and minimising the efficient expenditure of resources; time, space, people and money.
We recognised that leadership in our discipline meant accommodating that need; moving from the specific
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...