The connected tv is now a reality with 7 million computers susceptible of being The number of smart TV will be at the end of 2013 of 2.7 million which should add a 41% of Internet users that support connecting your TV to the network through consoles, computer, tablets and set top boxes.
In the traditional annual conference organized by the Spanish Association of Television interactive)AEDETI), representantes de las cadenas de televisi n, fabricantes de equipos y broadcasters se han dado cita en Madrid para tomar el pulso a la implantaci n de la televisi n h brida, as como la respuesta de radiodifusores, fabricantes y desarrolladores ante las oportunidades que ofrece el entorno h brido HbbTV.
En una mesa redonda moderada por Jos Luis V zquez, presidente de AEDETI, y que ha contado con la participaci n de Francisco Asensi, director de desarrollo de negocio de TVE; Jos Manuel Gonz lez Pacheco, director de Atresmedia Digital, Amadeu Gass , director de explotaci n e ingenier a de TVC; e Ignacio Arrola, director de marketing de Mediapro, se ha analizado el papel de los radiodifusores ante la oportunidad que supone la televisi n h brida.
Asensi ha compartido la experiencia de RTVE en televisi n h brida con Bot n Rojo', centr ndose en la apreciaci n que tienen los usuarios de este tipo de servicios. Es importante que el consumidor conozca las posibilidades que se le abren con el Bot n Rojo de TVE. Existe una barrera de desconocimiento tecnol gico. Si la tecnolog a es una frontera y no un facilitador, deber amos reflexionar sobre ello.
El HbbTv deber a ser invisible a estos efectos a consumidor para que ste no tenga que preocuparse con los detalles tecnol gicos del servicio , ha destacado Asensi. Asensi tiene claro, sin embargo, que a pesar del buen funcionamiento de ese bot n rojo , que el resto de cadenas presentes en la mesa redonda alabaron, ahora toca pasar la voz al consumidor, que vea qu le ofrecemos y todas las alternativas que puede tener para poder comprar un dispositivo de este tipo .
Por ese motivo es por el que reconoce que lanzaron la idea del bot n rojo , para dar a conocer las posibilidades que ofrece la TV h brida , que dice est permitiendo que el espectador se de cuenta de que con ella se le est ofreciendo algo nuevo . Lo de menos es la tecnolog a que va vinculada a este servicio, hay que hacer que sta sea invisible, porque la gente tiene que saber que no debe conocer cosas tecnol gicas para poder acceder al servicio .
El director de negocio de TVE aclar que en Espa a el televisor se compra para ver televisi n y de ah la necesidad de crear contenidos y no ir muy deprisa. Mientras que para Francisco Asensi no se puede aturullar al espectador, hay que ir paso a paso , para Ignacio Arrola hay que correr el marat n, pero haciendo los tiempos que podamos . Eso s , Amadeu Gass Gimeno, quiso puntualizar que la TV h brida es sobre todo TV, no Internet .
Aunque resalt que la HbbTv es sencilla y muy buena para los usuarios, si las cadenas no tienen m s servicios que ofrecerles al final stos se ir n a los smartphones . De momento, las pruebas que est llevando a cabo la auton mica catalana, al igual que TVE, tambi n le est n deparando buenos resultados de audiencias, y sin haberlo publicitado . Por todo ello pidi a los fabricantes que sigan apostando por receptores de TV h brida, porque si no estar n cometiendo un error estrat gico .
Para Jos Manuel Gonz lez Pacheco, m s que una carrera de F rmula 1 lo de la TV h brida es un marat n, en el que no hay que ir muy r pido, porque tiene que haber un desarrollo de mercado, que los usuarios se acostumbren a ello, algo que todav a no se ha logrado, un parque de receptores y un desarrollo de mercado . Eso s , pese a todo es optimista, hay signos de que ahora se puede apostar por todo ello de una manera m s activa .
Tambi n lo es Ignacio Arrola, director de Marketing de Mediapro, que festej que un usuario de Gol TV, sin necesidad de ser cliente, ya puede acceder a contenidos, con lo que tenemos la posibilidad de ense ar nuestro producto , aunque que indic que el principal problema que ve en el tema de la tv h brida es que lo confundamos con internet .
Arrola ha destacado las posibilidades que para Gol Tv est suponiendo la televisi n h brida para ofrecer, incluso a los no abonados, un contenido como los res menes o los previos de los principales partidos. Esto est permitiendo a la televisi n de pago de Mediapro captar nuevos suscriptores. Para el cliente tambi n se abren nuevas posibilidades como ver un partido en diferido en cualquier momento. El servicio de televisi n h brida de Gol Tv, apenas 21 d as despu s de su lanzamiento y sin ning n tipo de promoci n a n, ha atra do a 80.000 usuarios que han accedido a 240 v deos.
Por su parte, Gass ha hecho hincapi en la necesidad de la universalizaci n del servicio independientemente del receptor que tenga el usuario o del proveedor de conectividad. La televisi n h brida no es Internet, es televisi n y ste es un aspecto a tener muy en cuenta por quienes gestionamos contenidos y por las propias estructuras t cnicas ha asegurado.
En muy pocos a os la televisi n conectada ser masiva de los hogares y esto conllevar un cambio importante en los h bitos de consumo, ha defendido Gass . El servicio HbbTv de la Corporaci Catalana es l der con un 33-35% con respecto a otras plataformas de smart tv.
La televisi n h brida supone ventajas para radiodifusores, consumidores, fabricantes, desarrolladores y creadores de contenidos, ha se alado Asensi. Una de las cuestiones en las que ha hecho hincapi la mesa redonda es que el sistema de medici n no est pensado para este nuevo entorno de televisi n conectada h brida.
Es necesario instaurar con urgencia y entre todos los agentes un modelo de medici n de audiencia que tenga en cuenta la distribuci n multidi
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
The connected tv is now a reality with 7 million computers susceptible of being The number of smart TV will be at the end of 2013 of 2.7 million which should add a 41% of Internet users that support connecting your TV to the network through consoles, computer, tablets and set top boxes. 
