Arcade Contents Rob Smith was the brand film director behind the winning work in both Digital and Experiential at The Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.
In addition, Arcade Contents Lebogang Rasethaba directed the adidas brand film featuring the Danny Brown concert, as part of Publicis Machines Unite Joburg campaign, which came third in the Digital category.
One Rand Man follows a man who draws his salary in one rand coins. Brian Carter, the executive creative director at Liquorice and the digital chairperson, says, Its great to see the digital work in South Africa maturing This campaign captured South Africas imagination and hearts. It was great to see how a relatively uninteresting topic could be made entertaining through a great narrative. Branded content at its best.
Last month, One Rand Man won The African Leadership Grand Prix at The African Cristal Festival in Marrakech, Morocco.
Meet Your Match used Five Hundreds award-winning chef David Higgs to create a whiskey taste profiler that doesnt require tasting whiskey. The campaign, which just named one of MarkLives Top 10 Best South African Ads of 2014, won a Gold Loerie in the Microsite category and a Campaign Silver for Digital Integrated campaign.
King James has released impressive case studies for both campaigns. One Rand Man topped South Africa's Youtube views chart for July 2014, with over 900 000 views so far, but more importantly earned 74+m million media impressions, generating R41m worth of earned media. Meet Your Match earned over 110 000 YouTube views, 11 000 taste profiles, and nearly 20 000 Facebook shares.
About Arcade Content
Arcade Content is a new division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. For more information, visit http://arcadecontent.tv/.
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Arcade Contents Rob Smith was the brand film director behind the winning work in both Digital and Experiential at The Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns.
