Sony Pixel Power calrec Sony

3500 Kelvin Relies on Brompton Processing Technology for Dynamic LED Stage Experiences

30/11/2022

3500 Kelvin Relies on Brompton Processing Technology for Dynamic LED Stage Experiences

Brie Clayton November 30, 2022

0 Comments

Artists and technologists at Phoenix-based creative agency 3500 Kelvin help elevate film production and live and virtual event experiences with compelling, immersive content for LED display. The company operates Arizona's largest virtual production LED volume, with more than 15,000 square feet of capture space. Its talents have been tapped by diverse industries including film, music, corporate, concert touring, and experiential marketing. Behind the scenes, Brompton's LED processor technology enables the team to showcase the highest quality visuals possible.

Companies are realizing that stage presentation backgrounds can be so much more than a simple logo. Instead, they can offer an immersive experience, and when it comes to LED panel processing, Brompton is the litmus test. Everyone tries to achieve what Brompton can do. It's a rock-solid product that never crashes or has problems, and provides supreme quality, noted Walter Schulz, Partner and VFX Supervisor / Virtual Stage Supervisor at 3500 Kelvin.

Founded in early 2020 in partnership with live event company Murray Scott Production Services (MSPS), 3500 Kelvin began as a creative outlet to explore virtual production with LED panels and work in the emerging space. The companies remain linked and share equipment, with MSPS focused on live event touring, such as concerts and corporate events, and 3500 Kelvin on virtual production and content development.

Because we're heavily involved in live events, we often have to supplement our own tiles and equipment to accommodate events at scale. Using Brompton's technology, we can quickly calibrate and remap tiles from multiple batches, which is huge. I don't know another processor that does it nearly as well or as fast, and you can calibrate each tile individually, said 3500 Kelvin Founder Mac Jeffries, who also serves as Virtual Production Manager and Production Designer. We also like that you can physically see markers on the LED wall itself with Frame Remapping, and how seamlessly Brompton works with our other solutions, like Mo-sys motion tracking and ROE LED panels.

Added Schulz, Once you have a virtual stage built, there are micro shifts that can happen. Eventually you notice small displacement on the tile seams, and you need to correct those edges between the tiles. Brompton allows you to connect those edges to make them seamless without having to take apart your wall.

Along with Brompton's Tessera SX40 4K processors and an XD Data Distribution Unit, the 3500 Kelvin team uses Tessera processing software, and recently upgraded to version 3.4 with the new Extended Bit Depth feature. This update transforms 14-bit LED panels into 16.3-bit LED panels, allowing the studio to light and capture more authentic night scenes in-camera, instead of shooting day-for-night. 3500 Kelvin also received the very first tile in the world with Brompton's PureTone technology, and from there could propagate the firmware to the entire wall. They keep that first tile on display for visitors as a fun keepsake.

When I first started experimenting on the virtual production stage, I had a small volume in California and I wanted to push the technology, so I created a series of environments including a night scene. However, night scenes counteract the full effect of your low light, because the panels are dark and contributing little light to the set. I couldn't get the panels to respond correctly, even though the values were correct in the processor. Now, here at 3500 Kelvin we have an upgraded system with Brompton's Tessera v3.4 software and a much larger stage, so we recently did a low light test. We went outside during sunset and magic hour and shot a scene with two actors holding candles, then we came to the LED volume and tried to push the limits of replicating that reality, with the goal to have both exterior and interior shots be identical. We succeeded and it took adjustments on every aspect, camera ISO, focus, panel brightness, etc., Schulz explained.

Working on projects with camera tracking utilizing Brompton's Ultra Low Latency feature has helped us tighten that latency gap that is so pervasive in virtual production shots. We would need to limit our clients' creative vision and movement if it wasn't for that feature, added Jeffries.

Expressing appreciation for Brompton's customer support throughout its research and development efforts, Schulz concluded, One of the things I like about Brompton is the service level, and the amount of attention for the global industry and the partnerships. They are continuously evolving and utilizing the full range of compatibility. All the work Brompton does with the community really helps us.

###

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!

.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:
LINK: https://creativecow.net/3500-kelvin-relies-on-brompton-processing-tech...
See more stories from creativecow

Most recent headlines

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

19/04/2025

SDVI Earns Both Product and Project of the Year Awards at...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company earned multiple awards at the 2025 NAB Show, with two...

19/04/2025

Ateliere Announces CEO Transition

Ateliere Creative Technologies, a leading GenAI media software solutions company, today announced that Dan Goman has stepped down as CEO and David Bortis, Ateli...

19/04/2025

Marshall CV574 Miniature 4K UHD Camera Revolutionizes Off...

As Director of Media and Aerial Production at Terrible Herbst Motorsports, Bryan Moore is setting new standards in off-road racing media coverage thanks to his ...

19/04/2025

Lightware Launches Dual Screen Extended Desktop Taurus

A next-generation collaboration device that redefines connectivity for meeting environments Lightware, an industry-leading manufacturer of signal management so...

19/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for N...

Calrec is today announcing that its True Control 2.0 is a Remote Production winner in the 2025 NAB Show Product of the Year Awards. This official awards program...

19/04/2025

Appear and NBCUniversal Win Project of the Year at NAB Sh...

Appear, a global leader in live production technology, proudly announces it has been recognised alongside NBCUniversal with the prestigious NAB Show Delivery Pr...

19/04/2025

Deity Microphones Announces The Deity THEOS DIFB at NAB 2...

Deity Microphones, a leader in innovative audio equipment, is proud to announce the expected release of our Ultra-Wide Band IFB to the market. The THEOS DIFB wi...

19/04/2025

LiveU IQ Technology Delivers Breakthrough Network Perform...

A world renowned broadcaster and long-standing LiveU customer has successfully completed a series of live connectivity tests using LiveU's revolutionary, aw...

19/04/2025

BitFire Wins 2025 NAB Show Project of the Year and Produc...

BitFire (bitfire.tv), a longtime leader in live video transport, today announced dual NAB Show award wins at the 2025 NAB Show in Las Vegas. The company's M...

19/04/2025

BitFire Wins Three Top Awards at 2025 NAB Show

BitFire (bitfire.tv), a longtime leader in live video transport, today announced three major award wins at the 2025 NAB Show, April 5-9, in Las Vegas. The compa...

19/04/2025

Moments Lab and Satisfaction Group Form Unique Strategic...

AI video discovery company Moments Lab and Satisfaction Group, a leading independent unscripted television production company, are proud to announce a unique st...

19/04/2025

The Infrastructure of Creative Flow DigitalGlues creative...

As the media industry navigates the triple challenge of AI-driven production, distributed teams, and skyrocketing content demand, DigitalGlue s creative.space h...

19/04/2025

Miri Technologies Wins Two Prestigious Awards for X510 Bo...

Network technology startup Miri Technologies Inc. capped off its tremendously successful NAB Show debut by winning two prestigious industry awards for its cutti...

19/04/2025

Tablo Adds 45 New FAST Channels From Warner Bros. Discovery

CINCINNATI Scripp's Nuvyyo USA has concluded a deal with Warner Bros. Discovery to bring 45 FAST channels to Nuvyyo's Tablo TV device....

19/04/2025

Court Overrules FCC's $57 Million Fine Against AT&T

In a ruling that could have broader implications on the legality of regulatory agencies levying fines through administrative proceedings, the 5th U.S. Circuit C...

19/04/2025

FCC Chair Carr Blasts Comcast Over MSNBC Coverage

WASHINGTON Federal Communications Commission chair Brendan Carr has blasted Comcast over MSNBC's coverage of the deportation of Kilmar Abrego Garcia in a so...

19/04/2025

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC

Berklee NYC and NYC Media Launch Season 3 of Inside Power Station @BerkleeNYC This season features faculty member Arun Pandian as the new host and interviews ...

18/04/2025

Everyone Is Cordially Invited to Celebrate Queer Joy in The Wedding Banquet

Director Andrew Ahn, alongside actors Youn Yuh-jung and Joan Chen, takes a photo of the audience after the premiere of his film The Wedding Banquet at Eccles ...

18/04/2025

U.S. Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

TV News Outlets See March Spike in Social Media Usage

Broadcast and cable TV news outlets saw strong social media growth in March, according to new data from the social video analytics company Tubular Labs ....

18/04/2025

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist

Berklee Student Yukai Yang Named 2025 Yamaha Young Performing Artist The drummer secured a spot among the elite winners in this years competition. By Maddie...

18/04/2025

Boston Conservatory Alums Bring Real Women Have Curves to Broadway

Boston Conservatory Alums Bring Real Women Have Curves to Broadway The Latin American immigrant community takes center stage in a new musical featuring Tatian...

18/04/2025

UPDATED: Broadcasters Urge FCC to Hit the Delete Button on Antiquated Regs

WASHINGTON The FCC's call for public comments and suggestions on outdated regulations that it should be eliminated, has prompted a slew of fillings from bro...

18/04/2025

Federal Judge Rules Google Illegally Monopolized Ad Technologies

In a ruling that could have a major impact on the digital advertising market, a federal judge has ruled that Google has monopolized some types of advertising te...

18/04/2025

AMS, VideoAmp Collaborate on Cross-Channel Targeting and Measurement

PEARL RIVER, N.Y. Global media solutions company Active Media Services (AMS) has formed a new relationship with VideoAmp, a measurement company for linear TV, c...

18/04/2025

Netflix Reports Strong Q1 Revenue, Operating Income

Netflix reported generally positive results for first-quarter 2025, with revenue up 13% year-over-year to $10.543 billion and operating income growing by 27% to...

18/04/2025

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile Units from NEP Group, Game Creek Video

NHL Playoffs 2025: TNT Sports Hits the Road for Onsite Productions With Mobile U...

18/04/2025

EVS's Sbastien Verlaine on U.S. Expansion, Next-Generation Products

EVSs S bastien Verlaine on U.S. Expansion, Next-Generation Products Beyond replay, offerings also target asset management and media infrastructure By Ken Kersc...

18/04/2025

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC

ESPN Unleashes 4DREPLAY as NCAA Women's Gymnastics Championships Hit ABC Men's championships to follow Saturday night on ESPN2 By Brandon Costa, Direct...

18/04/2025

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports

Visualizing Victory: The Latest in AR, XR, and Virtual Production in Live Sports This panel discussion featured leaders from ESPN, CBS Sports, Warner Bros. Disc...

18/04/2025

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remote-Production Models in U.S., Canada

NHL Playoffs 2025: With 16 Games in First Six Days, ESPN Deploys Variety of Remo...

17/04/2025

The Ugly Stepsister: A Cinderella Body Horror Story That Will Leave a Crowd in Shambles

Emilie Blichfeldt attends the 2025 Sundance Film Festival premiere of The Ugly ...

17/04/2025

Why Resilient GPS (R-GPS) Matters for US Military Superiority: We Must Address GPS Vulnerabilities

R-GPS gives warfighters a decisive battlefield advantage by punching through adv...

17/04/2025

What NAB told us about the future of media tech

This year's NAB Show in Las Vegas marked a noticeable shift in the priorities of media and broadcast organisations. Gone are the days of chasing flashy, or ...

17/04/2025

Changing Sustainable Production in Wales and Beyond

class=attachment-thumbnail size-thumbnail f-align-center alt= decoding=async data-lazy-srcset=https://www.antonbauer.com/wp-content/uploads/2024/12/Amy-Daniel-1...

17/04/2025

Roku to Collaborate with Adobe on Real-Time Customer Data

SAN JOSE, Calif. Roku and Adobe have announced that they are collaborating on a real time data platform made possible by a a new integration of the Roku Data C...

17/04/2025

IAB: Digital Ad Revenue Surges 14.9% YoY to $259 Billion in 2024

NEW YORK Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the IAB Internet Adv...

17/04/2025

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show

SDVI Earns Both Product and Project of the Year Awards at 2025 NAB Show Brie Clayton April 17, 2025 0 Comments Left to right, Geoff Stedman, CMO, SDVI...

17/04/2025

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions with AJA

Singapore Polytechnic Readies Aspiring AV Professionals for Live IP Productions ...

17/04/2025

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0

Calrec Wins 2025 NAB Show Product of the Year Award for True Control 2.0 Brie Clayton April 17, 2025 0 Comments Image: The Calrec True Control 2.o on ...

17/04/2025

In Return to Berklee, Lucius Looks Back and Moves Forward

In Return to Berklee, Lucius Looks Back and Moves Forward From mood boards to live demos, the alumni band gave students an exclusive look at the process behin...

17/04/2025

MyFree DirecTV Adds 8 NBCU Channels

DirecTV's free streaming service MyFree DirecTV has just added another eight channels from NBCUniversal....

17/04/2025

GameChanger Launches in the U.S.

LOS ANGELES The virtual production company GameChanger has announced that it is expanding its global footprint by bringing its virtual production technology to ...

17/04/2025

IBCAP Launches Automated VOD Monitoring and Takedown System

DENVER The International Broadcaster Coalition Against Piracy (IBCAP) has announced that it has developed a proprietary, automated software-based system to iden...

17/04/2025

Pixalate: Roku Continues to Dominate U.S. CTV Device Market

Pixalate's new CTV Device Market Share report for Q1 2025 shows that Roku has the highest open programmatic CTV device market share in the United States, wi...

17/04/2025

Edward J. Lewis III Named Senior Vice President of Institutional Advancement

Edward J. Lewis III Named Senior Vice President of Institutional Advancement Lewis has more than 20 years of industry experience, leading fundraising initiati...

17/04/2025

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville

The Curling Group Puts On Inaugural Curling All-Star Game in Nashville The location in Music City is intended to broaden the sport's appeal By Dan Daley, ...

17/04/2025

Tribeca Festival 2025 Announces TV and NOW Lineup

April 17th, 2025 Press Materials Available Here Tribeca Festival 2025 Announces TV & NOW Lineup World Premieres and Exclusive Cast Panels with Apple TV '...

17/04/2025

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clients, How Industry Trends Impact Workflows

SVG Sit-Down: Cisco's Bryan Bedford on Providing End-to-End Support for Clie...