NEW YORK While local media outlets have been approaching this year with some trepidation after the massive political spending that boosted results in 2024, the Local Media Consortium (LMC) has released new data indicating that digital ad revenue is likely to be a bright spot in 2025. Its survey data shows that 83% of local media executives from broadcast, newspapers and other local outlets believe digital ad revenue will increase or hold steady in 2025.
Survey: Local Media Industry Bullish on Digital in 2025
16/01/2025
NEW YORK While local media outlets have been approaching this year with some trepidation after the massive political spending that boosted results in 2024, the Local Media Consortium (LMC) has released new data indicating that digital ad revenue is likely to be a bright spot in 2025. Its survey data shows that 83% of local media executives from broadcast, newspapers and other local outlets believe digital ad revenue will increase or hold steady in 2025.
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