Video Entertainment is Global, Local
Andy Marken August 27, 2024
0 Comments
There are places out there you can't find on any map. They're not gone, they're just lost. - Nate, Uncharted, Columbia Pictures, 2022
Folks, just because Hollywood sneezes, the film/TV show industry doesn't have a cold.
Sure, the production of content for the big and small screen is off here in the US; but for all the right and wrong reasons, the industry did it to itself. Since the completion of the first Hollywood sign in 1923, the US (more specifically, California; and more specifically yet, LA) has nurtured the idea that the entertainment industry revolves around us.
The industry started in New Jersey but relocating to Southern California was really a no-brainer - climate and try/fail/try again mindset (personal opinion). Slowly, it moved back across the country, so we have creative production locations spread across the nation.
Today, the US film/show industry produces, and more importantly consumes, about 40 percent of the entertainment fare.
So, when the dual creative strikes shut down productions around the country, it was somewhat logical that a lot of the television and movie folks would say the global industry is in a slump and it will take a year plus to recover and get back to a new normal.
But the industry has changed (advanced) a lot since 1923.
Here in the US, creative centers have cropped up around the country - New York, New Jersey (yes, it's back), Atlanta, Seattle, Austin, Phoenix, everywhere - and they're offering awesome incentives/tax subsidies to attract content production in their areas as opposed to the rather high costs of producing in LA.
At the same time, Canada started to build out their content creation centers in Toronto, Montreal and Vancouver, highlighting their production-friendly features - trained, skilled technicians and support folks who mostly shared the same language.
Shows and movies moved almost seamlessly across the border, and it became the North American entertainment market.
While the US declared its independence from England in 1776 and Canada became a co-equal in 1785, the three still shared a slightly similar language, so video story production there for local consumption here was easy, especially since Britain offered advanced production facilities and incentives. That's the way the content industry pretty much stayed for years with English-speaking content created in relatively close English-speaking countries.
Back in college, we got hooked on foreign films - French, German, Asian, you name it - but we had to go to a local art theater to enjoy them.
The theaters only showed the cr me de la cr me of content because it was hard - and expensive - to translate the dialogue which streamed along the bottom three inches of the screen.
Sure, the words - when they were translated didn't match the lip movement or action but still, the films were awesome.
But life and priorities change things.
With all the stuff on TV just a remote click away, it was easy to think that the video content industry began and ended with American English shows/movies.
But in 2007, Netflix, followed shortly by Amazon Prime, changed that.
Streaming Sweeps - Households in the Americas quickly embraced the idea of streaming shows/movies they wanted to see without advertising as they turned from broadcast networks and cable pay TV bundles.
It didn't take long for the former DVD shipper (they mailed out their last disc - True Grit - September 29, 2023) and global etailer to persuade American households that watching what you want, when you want and on the screen you want - all without ad interruptions - was great entertainment.
While studios - and networks - initially thought the two had lost their collective minds, they stuck with their theatrical and TV schedules until people in the two countries began abandoning their TV stations and expensive pay TV bundles for the streaming convenience, quality and lack of 20 minutes of ads for each viewing hour.
In no time (O.K., 3-5 years) every studio and even broadcast networks offered a streaming service to the point where Deloitte reported that 88 percent of the households had at least one streaming service.
A Forbes study last year found that the average household now has 2.8 streaming subscriptions.
But even before the two fledgling streaming services had a significant number of streaming subscriptions in the Americas, they set their eyes on reaching the global market - 1.72B TV households.
Global Content - Economic content streaming put good/great content on people's TV screens and on the mobile devices in emerging countries.
Regardless of the screen size or age of the screen, people around the globe wanted good/great entertainment.
And while some people don't have a TV set, virtually everyone - 5.4B of the 8.1B people on the planet - have access to internet-streamed content.
Connected - It's perhaps overstating things, but almost everyone who wants to be connected to the world around them has internet access for their TV, computer, smartphone or device.
More than 63 percent of the world's population has internet connectivity and one or more portable/mobile device.
Looking at all streaming content arena original, sports, and library TV and movies Ampere expects overall personal/home entertainment market to be about $46B this year and the video content reach covers 92.7 percent of the globe.
Now that sounds like a big deal - and it is - but as an interesting sidebar, it's worth considerably less than the gaming industry, which should top $145B this year and revenue is expected to reach $312B by 2027.
With the top 10 streaming services headquartered in the Americas, that $46B looks attractive to California/LA officials as well as Hollywood pr
Most recent headlines
09/12/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
09/11/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced three new members of its executive team. Tara Bryant joins as Chi...
13/09/2024
By Bailey Pennick
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. ...
13/09/2024
SNS is excited to preview the latest features coming to the award-winning EVO Suite. Be among the first to test drive these workflow innovations at IBC2024, and...
13/09/2024
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we've introduced a p...
13/09/2024
As fans patiently await their favorite artists' new album releases, the anti...
13/09/2024
What I've always loved about his films is that incredible warmth and that incredible imagination, cinematographer Haris Zambarloukos, BSC, GSC says of dire...
13/09/2024
SALT LAKE CITY, Sept. 12, 2024 - L3Harris Technologies (NYSE:LHX) has received a...
13/09/2024
Rendering of L3Harris Tranche 2 Tracking (T2TRK) imagery for the Space Developme...
13/09/2024
Last month, L3Harris delivered the third U.S. Air Force EA-37B Compass Call Cross Deck aircraft integrated with sophisticated electromagnetic attack (EA) miss...
13/09/2024
Targeted at low-to-mid tier productions, the new products set new standards for ...
13/09/2024
The next generation products will enhance the Densit Modular Platform with unma...
13/09/2024
Revolution in Storage: EditShare Reveals Game-Changing New Line Up at IBC 2024
More power, more speed, more flexibility, more capacity, more security, more co...
13/09/2024
AMSTERDAM Calrec Audio has unveiled its compact Argo M audio console, ImPulseV cloud audio mixing solution and True Control 2.0 at IBC 2024, Sept. 13-16....
13/09/2024
A study of how the media and broadcast industry feels about artificial intelligence (AI) has revealed most media and broadcast companies view its adoption as a ...
13/09/2024
AMSTERDAM AI-driven digital asset management system (DAM) Starchive announced at IBC 2024 a collaboration with Seagate that fully integrates its toolset with Se...
13/09/2024
AMSTERDAM DPA Microphones has introduced its 2061 Miniature Omnidirectional Microphone for applications ranging from broadcast studios and ENG to theaters, even...
13/09/2024
Rodney Alejandro Named Dean of Professional Writing and Music Technology Alejandro, Berklees current Songwriting Department chair and an alumnus of the colleg...
13/09/2024
The presidential debate between Vice President Kamala Harris and former President Donald Trump was watched by 67.1 million viewers, according to Nielsen....
13/09/2024
Brightcove introduced the Brightcove AI Suite, which uses AI to provide content creation, audience growth and engagement and increased revenue generation....
13/09/2024
Warner Bros. Discovery and Charter Communications said the reached a new multi-y...
13/09/2024
The History Channel's History This Week podcast returns for a fifth season on September 16....
13/09/2024
NEW YORK The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated audience of 67.1 million view...
13/09/2024
WASHINGTON, D.C. In response to Donald Trump's call for ABC stations to lose their broadcast licenses, Federal Communications Commission chairwoman Jessica ...
13/09/2024
IRVINE, Calif. Teradek will launch its new Prism 877 4K HEVC encoder/decoder cards at the IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center....
13/09/2024
ATLANTA The Georgia Association of Broadcasters honored nine station employees at the early stage of their broadcast career as members of its first-ever class o...
13/09/2024
MONTREAL Grass Valley and broadcast equipment supply and service company ES Broadcast have inked a strategic partnership agreement that continues and expands a ...
13/09/2024
NEWARK, N.J. Panasonic Connect has announced the new AK-UCX100 4K studio camera and two new 4K multi-purpose cameras. In addition, the company said it will exte...
13/09/2024
OTTAWA, Canada Ross Video has launched Ultricore Tally, a full-featured, versatile tally control and management solution and will showcase it at IBC 2024, Sept....
13/09/2024
Both appointees join the company following extensive careers in the industry
By Matthew Corrigan
Published: September 13, 2024
Both appointees join the co...
13/09/2024
Hollyland Elevates Wireless Communications for Large-Scale Film and TV Productio...
13/09/2024
Blackmagic Design Announces Blackmagic PYXIS Monitor!
Brie Clayton September 12, 2024
0 Comments
New cinematic monitoring solution for Blackmagic PYXI...
13/09/2024
Sculpting Reimagined: Maxon Releases ZBrush for iPad
Brie Clayton September 13, 2024
0 Comments
Take the power of ZBrush on the go with reimagined UI,...
13/09/2024
WCVB Spotlights Berklee Institute for Accessible Arts Education The institutes ABLE summer camp program was featured in the 5 for Good segment.
By
Daniel Pe...
13/09/2024
13 Sep 2024
VEON General Counsel Omiyinka Doris Named Among Top 15 Legal Leader...
13/09/2024
Sky Studios Elstree opens Sky Up Academy to inspire 10,000 students a year to pu...
13/09/2024
Countering the autonomous aerial threat In an interview, Martin Woywod, Product Manager Counter-UAS (CUAS) Systems, Rohde & Schwarz , talks about the need for...
13/09/2024
Amsterdam September 13, 2024
WDR Relies on Riedel Backbone for Remote Production of UEFA Euro 2024The German regional public broadcaster Westdeutscher Rundfu...
13/09/2024
Amsterdam September 13, 2024
Riedel Expands Its Range of NSA Network Stream AdaptersRiedel Communications today announced the launch of two new additions to i...
13/09/2024
Amsterdam September 13, 2024
Riedel Communications Launches Virtual SmartPanel at IBC2024At IBC2024, Riedel Communications announced the launch of its ground...
13/09/2024
Amsterdam September 13, 2024
Riedel Unveils Revolutionary SAME Smart Audio & Mixing Engine at IBC2024Riedel SAME Delivers Ultra-Low-Latency Audio Processing ...
13/09/2024
Back to All News
Netflix Greenlights Love Untangled': A Nostalgic Korean Y...
13/09/2024
SAN JOSE, Calif. - Sept. 13, 2024 - Harmonic (NASDAQ: HLIT) is pleased to announ...
13/09/2024
Photo credit: GETTY IMAGES
Press release - 13 September 2024 09:50
Eutelsat ...
13/09/2024
Photo credit: AdobeStock_305149408- nuchao
Press release - 13 September 2024...
13/09/2024
Today, Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser.1...
13/09/2024
Apple and Major League Baseball (MLB) today announced the September game schedule for Friday Night Baseball, a weekly doubleheader available to Apple TV+ subs...
13/09/2024
Starting with iOS 18.1, developers will be able to offer NFC contactless transactions using the Secure Element from within their own apps on iPhone, separate fr...
13/09/2024
Starting tomorrow, September 13, at 5 a.m. PDT, customers can pre-order Apple's powerful new iPhone 16 and iPhone 16 Pro models on apple.com/uk and in the r...
Video Entertainment is Global, Local 
