Oct 30 2018
Radha Subramanyam Takes on Oversight of Company's Research Function
Effective Immediately
NEW YORK - Oct. 30, 2018 - David Poltrack, Chief Research Officer and President, CBS Vision, announced today that, after an illustrious 50-year career in research at CBS, he will retire from the Company effective June 30, 2019. Poltrack joined CBS in 1969. He was elevated several times before becoming Chief Research Officer in 2005 and has served as one of CBS' key executives for decades.
During the remaining months of his tenure as Chief Research Officer and President, CBS Vision, Poltrack will focus on certain strategic projects for the Company, reporting to Joe Ianniello, President and Acting CEO, CBS Corporation.
Dave is a legend in the field of research and our business overall, said Ianniello. Back in 2014, Dave came forward and said he wanted to step aside in his 50th year at CBS. With today's news, I am pleased to say he has reached this remarkable milestone and what an extraordinary 50 years it's been.
I am grateful to Dave for his invaluable contributions to our sales efforts, as well as his undying passion for the media business and his commitment to innovation, and for always striving to get it right with the utmost integrity, said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation. Dave is a dear friend and confidant and the definition of a true gentleman and a scholar. His many years of loyalty, leadership and dedication are second to none, and his impact on CBS - and the industry as a whole - has been immeasurable. I look forward to working with him a bit longer before he retires in June.
During this transition period, Poltrack will focus on research initiatives including media consumption and brand equity of broadcast networks in new media, as well as the long-term outlook for broadcast networks.
Moving forward, Radha Subramanyam, who was named Executive Vice President, Chief Research and Analytics Officer, CBS Television Network in November 2017, will be responsible for overseeing all research operations, including audience measurement, analytics, market research, program testing and advertising research for the Company.
Ianniello continued, As we look to the future, we are very fortunate to have Radha, one of our industry's brightest minds in research and data analytics, help lead us towards accurate measurement of our entire audience across every platform, a business imperative. I am confident her extensive expertise will keep CBS at the forefront of innovation and advances in this critical area.
As Chief Research Officer, Poltrack has been responsible for all research operations at CBS encompassing audience measurement, market research, program testing, advertising research and monitoring of the national and international video marketplace. In 2001 Dave opened the innovative CBS Television City Research Center at the MGM Grand Hotel and Casino in Las Vegas. This unique research center has been operating every day since then, providing CBS with ongoing consumer feedback on changes in media consumption, new technology adoption and, most importantly, viewing and engagement with our programming.
Poltrack, a well-respected and decorated industry leader, is the former chairman of the board for the Advertising Research Foundation, and in 2015 he won its Erwin Ephron Demystification Award. He is the only person to serve as chairman of the ARF two separate times, first from 1989-1991, followed by a second term from 2015-2017. In 2015 Poltrack won the IRTS Hall of Mentorship award. This past summer Nielsen paid tribute to Poltrack by presenting him with the first-ever Nielsen Consumer 360 Leadership Appreciation Award at their annual Consumer 360 conference. The award, which was given to Poltrack to a standing ovation, recognized his longstanding and unwavering positive impact on the industry as a whole.
Poltrack also served as chairman of the executive committee of the Marketing Science Institute, and he currently serves on its executive committee. In 2014 he was inducted into Broadcasting & Cable's Hall of Fame. He is a past winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of individuals who have made significant contributions to the design, use and/or understanding of broadcast audience research. Poltrack is past chairman of the Media Rating Council where he was the recipient of the 50th Anniversary Foundational Award in 2012. He is also past president of the Market Research Council and, in 2009, was inducted into their Hall of Fame.
He has served as adjunct professor for the past 40 years, teaching graduate level courses at both NYU Stern School of Business and the Steinhardt School of Education. He has also taught at Columbia University's Graduate School of Business and was a visiting professor at the Cheung Kong Graduate School of Business in Beijing, China. In addition, he is author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and his articles have been published in professional journals including the Journal of Advertising Research, the Journal of Psychology and Marketing and the European Broadcasting Union Review.
Poltrack is a graduate of the University of Notre Dame (B.A., magna cum laude, history) and NYU (M.B.A., marketing).
About CBS Corporation:
CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world&#
Most recent headlines
17/02/2025
TVBEurope talks to the team who brought a piece of broadcasting history back to life on BBC Wales last night
By Jenny Priestley
Published: February 14, 2025 ...
17/02/2025
Eligible studios will receive the relief directly from their local authorities, with no need to submit a claim
By Matthew Corrigan
Published: February 17, 20...
17/02/2025
As DEI initiatives come under pressure in the USA, supporters of Rise, which promotes diversity in the media and entertainment sector, discuss the continuing im...
17/02/2025
EIB Global loan will partially fund SES's continued O3b mPOWER medium earth orbit (MEO) fleet expansion enabling additional capacity worldwide. O3b mPOWER s...
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
Oct 30 2018 
