DC14-342 28 July, 2014
BT Sport extends official partnership with Arsenal FC
BT Sport has today announced it has extended its deal as an official partner of Arsenal Football Club for a further two years.
The partnership enables BT Sport to continue to promote its football coverage, including exclusively live Barclays Premier League football, through Arsenal's digital channels in the UK and Ireland.
In addition, the agreement will give the broadcaster access to Arsenal's first-team players and manager to create unique and exclusive content to support and enhance BT Sport's Barclays Premier League coverage.
BT Sport's new season ad campaign highlighting some of the unmissable moments shown in the channels' football coverage last season continues from Thursday, when press and TV adverts move on to Arsenal's triumph in the FA Cup last season.
The Gunners overcame Liverpool on the way to the final, which they won 3-2 against Hull City.
BT Sport showed both pivotal games live, capturing Lukas Podolski's decisive strike, which ended Liverpool's cup hopes, as well as the moment when Aaron Ramsey scored the winner at Wembley in May. A clip of the new ad can be viewed here http://filemailer.beam.tv/bwRxgpXfnW/xYsbKSZhRy.
Vinai Venkatesham, Arsenal's Sales and Marketing Director, said: We are delighted to extend our relationship with BT Sport as an official partner for a further two years. We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage.
David James, marketing director, BT Consumer said: We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.
Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.
-ends-
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DC14-342 28 July, 2014 
